Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Advertise with the Wind Banner


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 09-05-2009, 11:04 AM
SuperiorPower
Guest
 
Posts: n/a
Default

That is a cool idea, but when it comes to the idea of mounting it on the trailer, wouldn't it be just as good or better to have large signs on your trailer when you consider that the signs are far more durable and should last years (depending on sun fading, etc)? If the signs are made out of metal and attached properly, then they can stay up while you drive, giving you much more exposure. I understand that sometimes customers' eye catches unique advertising methods. But in the same time, you have to ask yourself, could I spend the same advertising $$$ better by investing it in a more durable advertising method, like durable metal signs that will last many times longer?

Not only could you place the sings on the sides of the trailer, but you could also place them on the sides of your truck, on the tail gate of your truck, on the tailgate of your trailer, etc. The problem with placing signs on the tailgate of the truck or trailer is the aerodynamic affect of trying to drive with the signs there. Besides, unless you have a strong frame to hold the sign in, the sign could be damaged by the wind force against its flat surface while driving, especially at highway speeds.

If you wanted to, consider order small yard signs that say something like "This yard and landscaping is professionally maintained by ABC Lawn-care and Landscapes. Have your lawn and landscaping professionally maintained contact us at telephone # 123-456-7890". If this is too much wording, just say something like "If you would like to have your lawn and landscaping professionally maintained by ABC Lawn-care and Landscapes contact them at telephone # 123-456-7890" or "You too can have your lawn and landscaping professionally maintained by ABC Lawn-care and Landscapes! 123-456-7890".

I personally like the last one best since it "enables" or "qualifies" them as a customer where as the others make it sound as if any Joe Blow could hire you to do their work. After all, you are the best in town and not everyone is worthy of your labor. There are some customers in town who are simply at the same level as the cheap "low balling" lawn care company...

Just some thoughts....
Eli
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 09-05-2009, 11:34 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,187
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I personally like the last one best since it "enables" or "qualifies" them as a customer where as the others make it sound as if any Joe Blow could hire you to do their work. After all, you are the best in town and not everyone is worthy of your labor.
Eli this is a very interesting post. Can you tell us a little more what you mean by it enables or qualifies them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 09-05-2009, 01:47 PM
SuperiorPower
Guest
 
Posts: n/a
Default

The idea of enabling or qualifying a customer, as I understand it, is simply that when you "qualify" a customer, you promote the idea that they are worthy of your services. It also gives you a "premium" appearance and permits you to charge for your premium services. Think about it, if you place the idea in your customers mind that not everyone is worthy of your services, then when you "accept" them as a customer, they should feel privileged enough that they are willing to pay your prices. You have to place the idea in their head that you don't "need" them but rather that they need you. You are not selling your services, you are doing a community service and by charging for these services you simply have to recoup your costs.....

By low balling, you place the idea in their head that you are desperate for their business. By qualifying them, you accept them into your circle of "clients". There are also numerous other words/terms to use to place a subconscious value to your services....

Kind of along the same lines is a marketing ploy that I see from auto dealers here here constantly. I receive these fliers with a key taped to it. The key is not my point tho, the "guaranteed" $2000 or whatever trade in value does get customers attention tho. Think about it, they have successfully cause customers to believe that their piece of junk is work $2000 to the dealer. The dealer has simply figured this trade in value into the sale price of the vehicle. Of course most of us know how to see through this and know what they are doing. But all in all, its a psychological game or ploy. The bottom line is, even if we see through the ploy, we are still faced with their advertisement and are more likely to consider them when we go to purchase a new vehicle.

In addition to the yard sign I mentioned, you could also install one of those brochure holders like Artie sells or the ones like realtors use for property fliers and have a flier that list of requirements that have to be met to "qualify" for your services. Words to use include "professional", "need", etc. Its all in the marketing.... Of course the flier is simply that, a flier, its just a different angle.

Hope this helps,
Eli
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
after the wind storm englishtree General Talk 6 02-20-2009 02:11 PM
How to advertise your business here Steve Community Assistance 0 03-04-2008 02:12 AM
Wind that powers your home Steve General Talk 0 02-19-2007 03:32 PM
Cold Temps and Wind tiedeman Outdoor Power Equipment Discussion, Repairs, Buy or Sell 4 02-05-2007 08:15 AM
Do you use google to advertise? Steve Search Engine Optimization and Website Design Discussions. 0 01-26-2007 03:34 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Left handed edging with...
SGL1
Yesterday 08:59 PM
Today 01:14 PM
by Steve
3 54
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 01:11 PM
by Steve
13 268
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Today 12:23 PM
by Steve
28 1,135
Customer letters
kslawn
Yesterday 06:17 AM
Today 12:19 PM
by Steve
3 80
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:14 PM
by Steve
76 4,307
Should I ?
googus
07-22-2014 04:06 PM
Today 12:10 PM
by Steve
4 126
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 06:46 AM
by kslawn
15 843
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Today 06:38 AM
by kslawn
3 148
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Today 06:28 AM
by kslawn
3 187
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Yesterday 05:37 PM
by Just for Cuts
9 222
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Yesterday 12:42 PM
by Steve
3 148
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Yesterday 12:40 PM
by Steve
15 1,324
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 11:48 AM
by Steve
4 183
Overspray?
stevef1201
07-21-2014 04:20 PM
Yesterday 11:39 AM
by Steve
3 91
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 217
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 615
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 454
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 231
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 505
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 531
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 120
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 121
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 665
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 983
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 718
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 652
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,666
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 224
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 327
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,663
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 404
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 331
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 792
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 514
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 524
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,840
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 513
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 183
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 614
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 272
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 750
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,214
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 495
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 355
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 318
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,387
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 220
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 219
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 298
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,206
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:49 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:49 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy