Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Advertise with the Wind Banner


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 09-05-2009, 11:04 AM
SuperiorPower
Guest
 
Posts: n/a
Default

That is a cool idea, but when it comes to the idea of mounting it on the trailer, wouldn't it be just as good or better to have large signs on your trailer when you consider that the signs are far more durable and should last years (depending on sun fading, etc)? If the signs are made out of metal and attached properly, then they can stay up while you drive, giving you much more exposure. I understand that sometimes customers' eye catches unique advertising methods. But in the same time, you have to ask yourself, could I spend the same advertising $$$ better by investing it in a more durable advertising method, like durable metal signs that will last many times longer?

Not only could you place the sings on the sides of the trailer, but you could also place them on the sides of your truck, on the tail gate of your truck, on the tailgate of your trailer, etc. The problem with placing signs on the tailgate of the truck or trailer is the aerodynamic affect of trying to drive with the signs there. Besides, unless you have a strong frame to hold the sign in, the sign could be damaged by the wind force against its flat surface while driving, especially at highway speeds.

If you wanted to, consider order small yard signs that say something like "This yard and landscaping is professionally maintained by ABC Lawn-care and Landscapes. Have your lawn and landscaping professionally maintained contact us at telephone # 123-456-7890". If this is too much wording, just say something like "If you would like to have your lawn and landscaping professionally maintained by ABC Lawn-care and Landscapes contact them at telephone # 123-456-7890" or "You too can have your lawn and landscaping professionally maintained by ABC Lawn-care and Landscapes! 123-456-7890".

I personally like the last one best since it "enables" or "qualifies" them as a customer where as the others make it sound as if any Joe Blow could hire you to do their work. After all, you are the best in town and not everyone is worthy of your labor. There are some customers in town who are simply at the same level as the cheap "low balling" lawn care company...

Just some thoughts....
Eli
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 09-05-2009, 11:34 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,979
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I personally like the last one best since it "enables" or "qualifies" them as a customer where as the others make it sound as if any Joe Blow could hire you to do their work. After all, you are the best in town and not everyone is worthy of your labor.
Eli this is a very interesting post. Can you tell us a little more what you mean by it enables or qualifies them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 09-05-2009, 01:47 PM
SuperiorPower
Guest
 
Posts: n/a
Default

The idea of enabling or qualifying a customer, as I understand it, is simply that when you "qualify" a customer, you promote the idea that they are worthy of your services. It also gives you a "premium" appearance and permits you to charge for your premium services. Think about it, if you place the idea in your customers mind that not everyone is worthy of your services, then when you "accept" them as a customer, they should feel privileged enough that they are willing to pay your prices. You have to place the idea in their head that you don't "need" them but rather that they need you. You are not selling your services, you are doing a community service and by charging for these services you simply have to recoup your costs.....

By low balling, you place the idea in their head that you are desperate for their business. By qualifying them, you accept them into your circle of "clients". There are also numerous other words/terms to use to place a subconscious value to your services....

Kind of along the same lines is a marketing ploy that I see from auto dealers here here constantly. I receive these fliers with a key taped to it. The key is not my point tho, the "guaranteed" $2000 or whatever trade in value does get customers attention tho. Think about it, they have successfully cause customers to believe that their piece of junk is work $2000 to the dealer. The dealer has simply figured this trade in value into the sale price of the vehicle. Of course most of us know how to see through this and know what they are doing. But all in all, its a psychological game or ploy. The bottom line is, even if we see through the ploy, we are still faced with their advertisement and are more likely to consider them when we go to purchase a new vehicle.

In addition to the yard sign I mentioned, you could also install one of those brochure holders like Artie sells or the ones like realtors use for property fliers and have a flier that list of requirements that have to be met to "qualify" for your services. Words to use include "professional", "need", etc. Its all in the marketing.... Of course the flier is simply that, a flier, its just a different angle.

Hope this helps,
Eli
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
after the wind storm englishtree General Talk 6 02-20-2009 02:11 PM
How to advertise your business here Steve Community Assistance 0 03-04-2008 02:12 AM
Wind that powers your home Steve General Talk 0 02-19-2007 03:32 PM
Cold Temps and Wind tiedeman Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 4 02-05-2007 08:15 AM
Do you use google to advertise? Steve Search Engine Optimization and Website Design Discussions. 0 01-26-2007 03:34 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Today 11:07 AM
by mowandblow1980
13 534
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 10:35 AM
by Steve
7 1,451
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
Today 09:58 AM
by acrajchel
22 903
Business Overload
Chilehead
05-06-2016 09:27 PM
Yesterday 03:41 PM
by SGL1
20 831
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
06-29-2016 05:14 PM
by Steve
2 54
Chemical Applications
acrajchel
06-24-2016 06:44 PM
06-29-2016 05:11 PM
by Steve
3 95
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 431
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 79
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 438,395
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 265
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,131
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,158
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,060
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 310
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,523
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 185
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 340
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 330
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 563
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 247
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 381
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,784
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 181
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 161
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 527
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 342
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 519
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 804
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 297
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:12 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:12 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy