Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Add in local paper?


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-30-2009, 02:04 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 8
jasonw is on a distinguished road
Default Add in local paper?

So I have been sitting here for 3 weeks without a new client. I have been doing my regular jobs but hoping every day for new clients. Yesterday we passed out 50 fliers and about 700 cards but still waiting for a call. While sitting here I figured I would go over my adds and see if they can be improved. To follow is the add I run in the local paper.

LAWN SERVICE - Lawn mowing, weedeating. No job too small.

Can this be improved? its strait and to the point and thus far this add has been my biggest money maker. One last thing. We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
__________________
White Company
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-30-2009, 04:51 PM
ccmark's Avatar
ccmark ccmark is offline
Junior Member
 
Join Date: Aug 2008
Location: Illinois
Posts: 10
Rep Power: 7
ccmark is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.
Reply With Quote
  #3  
Old 08-30-2009, 05:15 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 8
jasonw is on a distinguished road
Default

Quote:
Originally Posted by ccmark View Post
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.
the problem is i have consistently posted on cl every couple of days for several months and not had one call. every client i have came from the add in the paper thats why i keep running it, i however have not heard from any new clients in 3 weeks which is why im looking to change the add a bit to draw atention.
__________________
White Company
Reply With Quote
  #4  
Old 08-30-2009, 08:08 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,009
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
I think it would depend on a lot of things. What kind of store was it at?

Also, think about how many different kinds of people go to stores. How many of them are home owners? How many of them that are home owners are decision makers? It could be that it is very slight.

As far as your ad goes, have you considered mixing it up now with gutter promotions? Or fall leaf cleanups?

'Get your gutters cleaned for FREE with a fall yard leaf cleanup'

What are some of your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 08-31-2009, 01:22 AM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 8
jasonw is on a distinguished road
Default

i supose some sort of clean up promo would be good but i dont do gutters, its just not one of my services.
__________________
White Company
Reply With Quote
  #6  
Old 09-02-2009, 11:28 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 8
jasonw is on a distinguished road
Default

Ok so we put fliers around town, Cards on cars, run add in paper, run several craigslist adds. Am I missing something? Is there another way I can promote my business other than what I have mentioned.
__________________
White Company
Reply With Quote
  #7  
Old 09-03-2009, 09:39 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Where I live we have a phone book called Home Pages. All the surrounding cities in my area have it. I have had good success advertising in this book.
It costs about $375.00 annually for a 1x4 ad in the yellow pages. They will help you design the ad included in the cost. The beauty of this book is your targeting your area. Most older people who are not computer literate will use this book. Local businesses will also use this book they tend to support local businesses within the community.
Reply With Quote
  #8  
Old 09-03-2009, 10:55 AM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 8
jasonw is on a distinguished road
Default

Thats not a bad idea. I will have to look into it.
__________________
White Company
Reply With Quote
  #9  
Old 09-03-2009, 02:03 PM
fieroboi's Avatar
fieroboi fieroboi is offline
Senior Member
 
Join Date: Apr 2009
Location: Camrose, Alberta, Canada
Posts: 142
Rep Power: 6
fieroboi is on a distinguished road
Thumbs up

I've tried things like Craig's list, but not much luck with those in my area either. What I have had really good luck is with an ad in the local paper once in a while. I usually run the ad for a month long, then skip a month, make the ad stand out once again. If people see it all the time, they know about you, hense the month long ad. I too have an ad in the local home directory which was very inexpensive ($170.00 for the year).

But one of the most effective things I have found is other clients referring new clients. I have offered a rebate for a referral. In my area word of mouth is very powerful ... if your good, everyone knows about you and how good you are ... if your bad, then your business will suffer. One of the advantages of a smaller city, but it can be a disadvantage as well.
Reply With Quote
  #10  
Old 09-04-2009, 09:04 PM
golfnpreacher's Avatar
golfnpreacher golfnpreacher is offline
Junior Member
 
Join Date: Jun 2009
Posts: 28
Rep Power: 6
golfnpreacher is on a distinguished road
Default

For me, the best way to obtain new client is to load the trailer and cut grass... but cut later in the afternoon so I'm their when people start coming home. Then I simply go door to door. Pardon the interruption but I'm in the neighborhood and would like to offer my service.... yada yada yada....

The benefits ___
  • Face to face sells better than a flyer
  • You're right there, impulse buys are a huge factor
  • Your routes are tighter, you are already in the neighborhood

I always try to present some kind of "offer" (be it real or perceived) such as:
I'm trying to build clients in the area, so I'm offering a discount of X% which makes your rate $__ (which is what I would charge anyway)

I offer discounts for referrals. (which I really do) can you recommend anyone in the community to whom I can use your name?

Any how.... don't sit around waiting, if you want customers go knock on a few doors.
Reply With Quote
Reply

Bookmarks

Tags
lawn care, lawn care marketing, marketing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
News Paper Ad ritchiem Lawn Care Marketing & Post your marketing material for review! 6 03-05-2009 07:11 PM
News paper ad elitelawns General Talk 3 01-13-2009 01:13 PM
Jay gets in the paper. Steve Lawn Care Marketing & Post your marketing material for review! 2 12-04-2006 02:00 PM
PDA vs. Paper tiedeman General Business Discussions 1 04-10-2006 01:46 AM
Local Company tiedeman General Business Discussions 5 03-30-2006 09:22 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Starting a legit...
Hard-Body lawn & garden
Yesterday 08:19 PM
Today 02:50 PM
by jhinton
4 72
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 02:42 PM
by Steve
19 378
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Today 02:38 PM
by Steve
3 65
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
Today 01:57 PM
by jhinton
12 5,264
Looking for royalty free...
Trupro
Today 10:50 AM
Today 01:48 PM
by Trupro
3 38
Ground Guys
Pattersonllc
Yesterday 07:49 PM
Today 01:39 PM
by jhinton
2 59
Distant measuring wheel
CurbAppeal1
Today 01:34 PM
Today 01:34 PM
by CurbAppeal1
0 8
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Today 01:12 PM
by CurbAppeal1
8 827
Finally!
SGL1
02-22-2015 09:46 PM
Today 12:02 PM
by SC93
19 570
New Website
brian'slawncare
03-01-2015 06:35 PM
Today 10:48 AM
by Trupro
9 190
Employee Training...
Trupro
Today 10:46 AM
Today 10:46 AM
by Trupro
0 14
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 08:19 PM
by Bradcook21
3 122
Small dovetail truck...
ExtremeLawncareServices
Yesterday 07:47 PM
Yesterday 07:47 PM
by ExtremeLawncareServices
0 40
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 07:33 PM
by CurbAppeal1
25 7,769
Front page google...
CurbAppeal1
Yesterday 06:04 PM
Yesterday 07:28 PM
by CurbAppeal1
4 64
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
Yesterday 06:47 PM
by BladesofSteel
14 2,008
hoa bid
Bradcook21
Yesterday 07:12 AM
Yesterday 04:49 PM
by Steve
2 87
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Yesterday 04:06 PM
by Steve
13 886
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Yesterday 04:04 PM
by Steve
10 176
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
Yesterday 02:33 PM
by Sprinkler Buddy
1 59
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Yesterday 09:08 AM
by Moki
4 1,612
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 162
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 51
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
03-03-2015 06:08 PM
by Just for Cuts
4 125
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,536
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 223
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 132
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 179
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,055
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 685
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 822
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 156
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 304
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 386
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 675
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 145
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 615
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 699
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 648
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,899
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,814
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 563
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 165
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 154
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 188
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,853
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 296
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 282
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,918
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 736
» Popular Tags
4wd ad landscaping aerocore apartment bid apartment complex auger billy goat brushcutter blades bush deliquentaccounts design ditches employee problems equipment rental estimate ferris flyers foreman four wheel drive free advertising google gopherhaul growing a lawn care business hiring husqvarna introduction john deere quik trac landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business per hour service podcast pricing pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee walk behind web design website website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:53 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:53 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy