Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Add in local paper?


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-30-2009, 02:04 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default Add in local paper?

So I have been sitting here for 3 weeks without a new client. I have been doing my regular jobs but hoping every day for new clients. Yesterday we passed out 50 fliers and about 700 cards but still waiting for a call. While sitting here I figured I would go over my adds and see if they can be improved. To follow is the add I run in the local paper.

LAWN SERVICE - Lawn mowing, weedeating. No job too small.

Can this be improved? its strait and to the point and thus far this add has been my biggest money maker. One last thing. We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
__________________
White Company
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-30-2009, 04:51 PM
ccmark's Avatar
ccmark ccmark is offline
Junior Member
 
Join Date: Aug 2008
Location: Illinois
Posts: 10
Rep Power: 7
ccmark is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.
Reply With Quote
  #3  
Old 08-30-2009, 05:15 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

Quote:
Originally Posted by ccmark View Post
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.
the problem is i have consistently posted on cl every couple of days for several months and not had one call. every client i have came from the add in the paper thats why i keep running it, i however have not heard from any new clients in 3 weeks which is why im looking to change the add a bit to draw atention.
__________________
White Company
Reply With Quote
  #4  
Old 08-30-2009, 08:08 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
I think it would depend on a lot of things. What kind of store was it at?

Also, think about how many different kinds of people go to stores. How many of them are home owners? How many of them that are home owners are decision makers? It could be that it is very slight.

As far as your ad goes, have you considered mixing it up now with gutter promotions? Or fall leaf cleanups?

'Get your gutters cleaned for FREE with a fall yard leaf cleanup'

What are some of your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 08-31-2009, 01:22 AM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

i supose some sort of clean up promo would be good but i dont do gutters, its just not one of my services.
__________________
White Company
Reply With Quote
  #6  
Old 09-02-2009, 11:28 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

Ok so we put fliers around town, Cards on cars, run add in paper, run several craigslist adds. Am I missing something? Is there another way I can promote my business other than what I have mentioned.
__________________
White Company
Reply With Quote
  #7  
Old 09-03-2009, 09:39 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Where I live we have a phone book called Home Pages. All the surrounding cities in my area have it. I have had good success advertising in this book.
It costs about $375.00 annually for a 1x4 ad in the yellow pages. They will help you design the ad included in the cost. The beauty of this book is your targeting your area. Most older people who are not computer literate will use this book. Local businesses will also use this book they tend to support local businesses within the community.
Reply With Quote
  #8  
Old 09-03-2009, 10:55 AM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

Thats not a bad idea. I will have to look into it.
__________________
White Company
Reply With Quote
  #9  
Old 09-03-2009, 02:03 PM
fieroboi's Avatar
fieroboi fieroboi is offline
Senior Member
 
Join Date: Apr 2009
Location: Camrose, Alberta, Canada
Posts: 142
Rep Power: 6
fieroboi is on a distinguished road
Thumbs up

I've tried things like Craig's list, but not much luck with those in my area either. What I have had really good luck is with an ad in the local paper once in a while. I usually run the ad for a month long, then skip a month, make the ad stand out once again. If people see it all the time, they know about you, hense the month long ad. I too have an ad in the local home directory which was very inexpensive ($170.00 for the year).

But one of the most effective things I have found is other clients referring new clients. I have offered a rebate for a referral. In my area word of mouth is very powerful ... if your good, everyone knows about you and how good you are ... if your bad, then your business will suffer. One of the advantages of a smaller city, but it can be a disadvantage as well.
Reply With Quote
  #10  
Old 09-04-2009, 09:04 PM
golfnpreacher's Avatar
golfnpreacher golfnpreacher is offline
Junior Member
 
Join Date: Jun 2009
Posts: 28
Rep Power: 6
golfnpreacher is on a distinguished road
Default

For me, the best way to obtain new client is to load the trailer and cut grass... but cut later in the afternoon so I'm their when people start coming home. Then I simply go door to door. Pardon the interruption but I'm in the neighborhood and would like to offer my service.... yada yada yada....

The benefits ___
  • Face to face sells better than a flyer
  • You're right there, impulse buys are a huge factor
  • Your routes are tighter, you are already in the neighborhood

I always try to present some kind of "offer" (be it real or perceived) such as:
I'm trying to build clients in the area, so I'm offering a discount of X% which makes your rate $__ (which is what I would charge anyway)

I offer discounts for referrals. (which I really do) can you recommend anyone in the community to whom I can use your name?

Any how.... don't sit around waiting, if you want customers go knock on a few doors.
Reply With Quote
Reply

Bookmarks

Tags
lawn care, lawn care marketing, marketing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
News Paper Ad ritchiem Lawn Care Marketing & Post your marketing material for review! 6 03-05-2009 07:11 PM
News paper ad elitelawns General Talk 3 01-13-2009 01:13 PM
Jay gets in the paper. Steve Lawn Care Marketing & Post your marketing material for review! 2 12-04-2006 02:00 PM
PDA vs. Paper tiedeman General Business Discussions 1 04-10-2006 01:46 AM
Local Company tiedeman General Business Discussions 5 03-30-2006 09:22 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Today 11:36 AM
by stevef1201
2 8,601
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Today 10:27 AM
by kslawn
6 425
Happy Thanksgiving!
Steve
Today 09:48 AM
Today 09:48 AM
by Steve
0 26
Say Hello !!!
Steve
03-19-2007 12:18 PM
Yesterday 10:30 PM
by Just Cuts
1,194 348,972
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:23 PM
by stevef1201
5 290
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 09:16 PM
by stevef1201
9 349
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 07:32 PM
by ExtremeLawncareServices
4 453
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 07:22 PM
by ExtremeLawncareServices
178 14,305
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 07:16 PM
by ExtremeLawncareServices
10 1,414
Pics for website
tbtigers03
11-21-2014 05:40 PM
Yesterday 12:12 PM
by Just for Cuts
5 253
Hi from IL
steveinil
11-25-2014 02:07 PM
Yesterday 11:21 AM
by Steve
1 80
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
Yesterday 11:20 AM
by Steve
1 84
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 11:19 AM
by Steve
18 662
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 10:58 AM
by Steve
10 412
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 10:57 AM
by Steve
22 6,307
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 10:40 AM
by Steve
14 472
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 01:08 AM
by ExtremeLawncareServices
25 2,609
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 232
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,272
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 703
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 366
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 591
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 195
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,049
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 594
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,965
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,536
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,270
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 858
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 637
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 557
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 395
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,474
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 337
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 605
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,686
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,810
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,987
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,781
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 516
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 723
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 408
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 469
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,421
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 684
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 586
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 382
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 401
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 665
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 444
» Popular Tags
2wd 4x4 apartment complex auger bark bob villa care charge collections commercial decorating demonstration edging employee problems exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills hiring how much to charge how to jobs john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting managing a lawn care business mr dave mulch mulch estimate new buisness past due patio install per hour service podcast pto push versus ride redmax scripts seo shell snow sprayer starting a business starting a lawn care business steve sulky theft toro toro grand stand trailer mate pro tree turfgrass consulting up sell employee
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:16 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:16 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy