Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Add in local paper?


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-30-2009, 01:04 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,010
Rep Power: 8
jasonw is on a distinguished road
Default Add in local paper?

So I have been sitting here for 3 weeks without a new client. I have been doing my regular jobs but hoping every day for new clients. Yesterday we passed out 50 fliers and about 700 cards but still waiting for a call. While sitting here I figured I would go over my adds and see if they can be improved. To follow is the add I run in the local paper.

LAWN SERVICE - Lawn mowing, weedeating. No job too small.

Can this be improved? its strait and to the point and thus far this add has been my biggest money maker. One last thing. We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
__________________
White Company
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-30-2009, 03:51 PM
ccmark's Avatar
ccmark ccmark is offline
Junior Member
 
Join Date: Aug 2008
Location: Illinois
Posts: 10
Rep Power: 7
ccmark is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.
Reply With Quote
  #3  
Old 08-30-2009, 04:15 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,010
Rep Power: 8
jasonw is on a distinguished road
Default

Quote:
Originally Posted by ccmark View Post
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.
the problem is i have consistently posted on cl every couple of days for several months and not had one call. every client i have came from the add in the paper thats why i keep running it, i however have not heard from any new clients in 3 weeks which is why im looking to change the add a bit to draw atention.
__________________
White Company
Reply With Quote
  #4  
Old 08-30-2009, 07:08 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,466
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
I think it would depend on a lot of things. What kind of store was it at?

Also, think about how many different kinds of people go to stores. How many of them are home owners? How many of them that are home owners are decision makers? It could be that it is very slight.

As far as your ad goes, have you considered mixing it up now with gutter promotions? Or fall leaf cleanups?

'Get your gutters cleaned for FREE with a fall yard leaf cleanup'

What are some of your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 08-31-2009, 12:22 AM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,010
Rep Power: 8
jasonw is on a distinguished road
Default

i supose some sort of clean up promo would be good but i dont do gutters, its just not one of my services.
__________________
White Company
Reply With Quote
  #6  
Old 09-02-2009, 10:28 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,010
Rep Power: 8
jasonw is on a distinguished road
Default

Ok so we put fliers around town, Cards on cars, run add in paper, run several craigslist adds. Am I missing something? Is there another way I can promote my business other than what I have mentioned.
__________________
White Company
Reply With Quote
  #7  
Old 09-03-2009, 08:39 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

Where I live we have a phone book called Home Pages. All the surrounding cities in my area have it. I have had good success advertising in this book.
It costs about $375.00 annually for a 1x4 ad in the yellow pages. They will help you design the ad included in the cost. The beauty of this book is your targeting your area. Most older people who are not computer literate will use this book. Local businesses will also use this book they tend to support local businesses within the community.
Reply With Quote
  #8  
Old 09-03-2009, 09:55 AM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,010
Rep Power: 8
jasonw is on a distinguished road
Default

Thats not a bad idea. I will have to look into it.
__________________
White Company
Reply With Quote
  #9  
Old 09-03-2009, 01:03 PM
fieroboi's Avatar
fieroboi fieroboi is offline
Senior Member
 
Join Date: Apr 2009
Location: Camrose, Alberta, Canada
Posts: 142
Rep Power: 7
fieroboi is on a distinguished road
Thumbs up

I've tried things like Craig's list, but not much luck with those in my area either. What I have had really good luck is with an ad in the local paper once in a while. I usually run the ad for a month long, then skip a month, make the ad stand out once again. If people see it all the time, they know about you, hense the month long ad. I too have an ad in the local home directory which was very inexpensive ($170.00 for the year).

But one of the most effective things I have found is other clients referring new clients. I have offered a rebate for a referral. In my area word of mouth is very powerful ... if your good, everyone knows about you and how good you are ... if your bad, then your business will suffer. One of the advantages of a smaller city, but it can be a disadvantage as well.
Reply With Quote
  #10  
Old 09-04-2009, 08:04 PM
golfnpreacher's Avatar
golfnpreacher golfnpreacher is offline
Junior Member
 
Join Date: Jun 2009
Posts: 28
Rep Power: 7
golfnpreacher is on a distinguished road
Default

For me, the best way to obtain new client is to load the trailer and cut grass... but cut later in the afternoon so I'm their when people start coming home. Then I simply go door to door. Pardon the interruption but I'm in the neighborhood and would like to offer my service.... yada yada yada....

The benefits ___
  • Face to face sells better than a flyer
  • You're right there, impulse buys are a huge factor
  • Your routes are tighter, you are already in the neighborhood

I always try to present some kind of "offer" (be it real or perceived) such as:
I'm trying to build clients in the area, so I'm offering a discount of X% which makes your rate $__ (which is what I would charge anyway)

I offer discounts for referrals. (which I really do) can you recommend anyone in the community to whom I can use your name?

Any how.... don't sit around waiting, if you want customers go knock on a few doors.
Reply With Quote
Reply

Bookmarks

Tags
lawn care, lawn care marketing, marketing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
News Paper Ad ritchiem Lawn Care Marketing & Post your marketing material for review! 6 03-05-2009 06:11 PM
News paper ad elitelawns General Talk 3 01-13-2009 12:13 PM
Jay gets in the paper. Steve Lawn Care Marketing & Post your marketing material for review! 2 12-04-2006 01:00 PM
PDA vs. Paper tiedeman General Business Discussions 1 04-10-2006 12:46 AM
Local Company tiedeman General Business Discussions 5 03-30-2006 08:22 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 06:30 PM
by Mattw
8 2,373
Hi everyone
Mattw
Yesterday 05:59 PM
Yesterday 05:59 PM
by Mattw
0 29
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 04:38 PM
by GreenWorx
11 3,257
4th of July parade...
Steve
Yesterday 10:35 AM
Yesterday 10:35 AM
by Steve
0 27
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 10:30 AM
by Steve
4 169
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 10:25 AM
by Steve
6 2,072
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 10:19 AM
by Steve
13 2,272
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 10:16 AM
by Steve
4 152
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 10:14 AM
by Steve
7 1,980
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,181
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 115
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,948
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,924
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 112
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,771
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,930
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,817
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,422
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,831
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,836
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,111
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,147
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,857
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,925
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,888
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,874
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,989
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,994
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,911
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,384
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,069
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,148
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,413
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,078
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,946
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,708
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,779
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,084
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,972
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,113
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,879
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,445
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,340
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 3,039
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,950
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,202
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,371
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,970
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,929
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,082
» Popular Tags
ad landscaping advertising apartment bid apartment complex apartment lawn care estimate applying bark blowout bob villa bush collections commercial contract help curb appeal services deliquentaccounts demonstration ditches door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hardscapes hills hiring how to jobs landscape landscape services landscaping lawn care lawn care busines plan lawn mowing marketing marketing secrets mr dave new business ordinance past due patio install per hour charge per hour service plowing pricing push versus ride scripts secrets to landscaping seo shreaded small engine repair snow plowing sq ft square foot trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:07 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:07 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy