Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

help getting customers


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #11  
Old 06-19-2009, 10:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Jeramberg:

I like your Craigslist ad. Great that it's working.

Just as a headsup; the link in your ad is calling a generic Vistaprint website.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 06-19-2009, 03:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi jeramberg,

Can you tell us a little about your craigslist marketing? How often do you advise a lawn care business owner to post ads on the site.

Also I noticed you had 4, what is your view on using 4? Do you rotate them? Do you track which offer pulls in the most interest?

Or what's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 06-20-2009, 09:13 AM
jeramberg jeramberg is offline
Junior Member
 
Join Date: Mar 2009
Posts: 3
Rep Power: 6
jeramberg is on a distinguished road
Default Craiglist Ads

I think craigslist is very specific to your location. I'm currently in Central NJ. That in and of it self, gives several things to consider; 1) my area is very densely populated 2) I'm right between the Philly Metro area, Southern NJ, North NJ, and of course my main market Central NJ. >> All that just means that there are a large amount of people my ads are getting to because people check neighboring regions when they are so close.

Secondly, you've got to consider who your marketing is trying to capture. What is your target market? What is your segment? Does your business plan have a well designed marketing plan, detailing your marketing mix?

Third: Application to Craigslist- on a national level the average person to make a craigslist purchase is a 50+ male homeowner with a gross household median income of over 100k. Personally- I find that younger 35-55 y/o women are more of a driving force from craigslist; or that they are the ones I endup meeting for bids.


I set my bid 15 minutes later that I actually plan them. That way if I get lost, hit traffic, or something comes up I usually can still get their early. (Earlyness makes a good impression). When I show up I always compliment them on something (usually home, but we know thats not always possible) Then I always ask again what it is I can help them with. (Wording is important I think- people want to be involved, maybe not with labor but with big ideas at least). I agree with them tactfully that their issue needs fixing, sliding into "its something we can do mode"; then I upsell- making sure to get them to agree to weed block "summer Saturdays are not fun spent pulling weeds. It's my job and I don't like it, so I'm sure you don't want to spend your time doing it", suggest plants** this is something you need to make sure you've scoped their property out, and you know the types of plants they have already if they're not into invasive plants (barberries), or they don't have any ground cover), or they're not into different/unique plants (nikko, etc), don't try to sell them. I also try to ask about dead plants or trees in the stage, because it creates more work. I also pass along a 5% savings at the nursery I shop (I go to the place that's closest to my house, which happens to have the best prices around). I figure with a tough economy 5% is enough to sometimes encourage people to buy (Also people in my area know the name of the nursery I use and know their quality)(I also make sure to spend time, usually 2x a the bid, selling the quality of the nursery (which works because its got great stuff)) Combining quality and savings helps sell plants. Plus I'm still making about 22% of the cost of the plants ( I get a 35% discount off).



I lay all my numbers out clearly to the homeowner. I've got 2-3 guys usually and I bill out at $500. My mulch prices are Root: $19.50 and Dyed Black: $24 (both plus tax)- the nursery I use has pretty decent stuff, I still sometimes get random debris, but I've seen a lot worse mulch suppliers. I sell my mulch at Root at 26.50 and Dyed @ $30. Then I add my cost for delivery ( I call it a fuel cost) If gas is less than $2.25 I go with $50, if gas is more thant 2.25 $I go to $75.

I sell preen, spraying roundup, fabric pins, and weed block at $100-120. I almost always have alot leftover (fabric). I take the time explaining the costs (The 60 for blocker (retail 45), the 35 for plain preen (retail 30) pins 20, (retail 12), and roundup at 20 retails (12).

When bidding mulch always make sure you bid enough- bid a little extra if you have to that way its paid for, you look professional, and you don't run short. I always bid an extra yard, then deduct it if I don't need it, or whatever.

Be prompt to give them a good quote, don't try to lowball yourself, email them that night with your quickbooks version of the quote, and thank them for their time, and thats the bid

I've said all that to say that combining a good sales call with ads that can get traffic are important.


Back to the original questions:

In my area Top posting is a huge problem: In may I didn't put new ads up on craiglist, and got no leads.

In march I ran 3 different ad campaigns daily (rotating them so they would post using 3 different accounts- I averaged about 15 leads a day per email acct / ad.

Now its June, I'm running 3 ads a day from one email, one in the am about (8:15 am)(when people are getting to work, so I won't get topposted before they get bored at their desks), one about 1:30, so the stay at home moms can catch my ads during nap time, or after the gym; and so people can catch it in the afternoon when they're also bored at their desks, and getting home from work. Then I post one at 6:15 so when people get on line after dinner they see it. I am thankful for a blackberry so I can just copy and paste my html. I have about 7 ads, I'd like to have 25 ads That I could just run different ad campaigns all the time, but in time- right now is the time to make money outside, not being a computer nerd- come February maybe.

So in conclusion, if your in an area that doesn't get alot of craigslist traffic (good measure if you don't see about 50+ things posted in the free section a day) then try running an ad a day or two, but if your in a busy area and top posting is an issue, then do as the romans. Also considering advertising in neighboring areas if you don't mind a drive.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
How to get new customers? mattamus2005 Starting a lawn care business. 6 05-20-2008 12:29 AM
Getting New Customers Mears Mowing General Talk 8 04-22-2008 06:21 PM
Converting Seasonal Customers to Annual Customers Greenmind Starting a lawn care business. 4 03-07-2008 01:28 AM
Pre pay customers Crusher Gopher Software Support Archived Question & Answers - Read Only 3 05-01-2007 09:41 PM
How to get new customers Steve General Business Discussions 21 05-11-2005 03:44 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Starting a legit...
Hard-Body lawn & garden
Today 08:19 PM
Today 08:42 PM
by CurbAppeal1
1 11
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Today 08:19 PM
by Bradcook21
3 92
Ground Guys
Pattersonllc
Today 07:49 PM
Today 07:49 PM
by Pattersonllc
0 14
Small dovetail truck...
ExtremeLawncareServices
Today 07:47 PM
Today 07:47 PM
by ExtremeLawncareServices
0 12
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 07:33 PM
by CurbAppeal1
25 7,737
Front page google...
CurbAppeal1
Today 06:04 PM
Today 07:28 PM
by CurbAppeal1
4 40
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 07:20 PM
by CurbAppeal1
18 343
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
Today 06:47 PM
by BladesofSteel
14 1,989
Doug With Blades Of...
BladesofSteel
Yesterday 08:40 PM
Today 05:44 PM
by BladesofSteel
2 56
hoa bid
Bradcook21
Today 07:12 AM
Today 04:49 PM
by Steve
2 69
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Today 04:06 PM
by Steve
13 844
Kawasaki Control Assembly
rsanchez1203
Yesterday 04:21 PM
Today 04:04 PM
by Steve
10 158
All NEW BRASS Black Rain...
BlackRain75
Yesterday 10:07 PM
Today 02:33 PM
by Sprinkler Buddy
1 46
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Today 09:08 AM
by Moki
4 1,602
Jesse with Curb Appeal...
CurbAppeal1
Yesterday 01:44 PM
Yesterday 06:48 PM
by CurbAppeal1
12 148
New guy from Columbia, SC
holymoly
Yesterday 05:27 PM
Yesterday 06:10 PM
by Steve
1 46
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Yesterday 06:08 PM
by Just for Cuts
4 118
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 05:56 PM
by Steve
45 1,505
What's include in a bid?
ppl
03-02-2015 01:19 PM
Yesterday 05:53 PM
by Steve
9 208
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 05:48 PM
by Steve
8 170
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
Yesterday 05:39 PM
by Steve
3 125
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 05:23 PM
by joshlawncare
7 171
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 02:50 PM
by ExtremeLawncareServices
14 2,045
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 01:26 PM
by jrs.landscaping
30 665
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 10:38 AM
by brian'slawncare
9 815
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 150
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 293
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 380
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 666
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 136
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 607
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 688
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 641
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,882
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,807
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 554
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 158
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 148
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 178
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 508
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,844
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 285
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 271
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,902
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 726
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 709
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 316
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 315
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 267
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 291
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service podcast pricing pto secrets to landscaping seo shell snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:04 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:04 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy