Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

Eddie Bauer


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-17-2009, 07:16 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default Eddie Bauer

I just happened to catch this article on the Eddie Bauer Stores filing for bankruptcy. The brand has been around for quite sometime and as you read about it, it's a fascinating story. It seems Eddie got his store started in 1920 and handed it off to his son and another investor in 1960. Later the son retired and sold it off to another company.

Over time the brand was built up to be associated with the great outdoors. I don't think I ever bought anything there but the stores always had a great look. It's amazing how a brand like this can continue onwards decades after the death of the founder.

In earlier part of this decade, the brand's current owner, The Spiegel Group, wanted to do some marketing that would once again try and get the brand to be associated with the outdoors by sponsoring a film with the National Geographic group on the anniversary of the expedition of Lewis & Clark.

It's quite interesting to see what this company was doing with their marketing. It makes you wonder when you are marketing your business, what you can do to reach out to your community. How you can do many things and you need to be creative!


Here is a picture of Eddie in front of his first store in 1920.

Eddie Bauer (1899 1986) was an outdoorsman who loved to fish and hunt. He formed a company bearing his name in 1920 in Seattle, Washington. The company originally specialized in stringing tennis rackets, but it slowly grew into the favorite place for rugged sportsmen like Bauer to purchase gear for all kinds of outdoor and recreational activities. Over the years, the business expanded to include home furnishings and business and casual clothing for men, women, and children of all ages. With over six hundred stores, twelve annual catalogs, and a much visited on-line shopping site, Eddie Bauer has staked a firm claim as one of the leading apparel and mail-order businesses in the world.

Eddie Bauer files for bankruptcy - Eddie Bauer Holdings Inc. filed for Chapter 11 bankruptcy protection Wednesday, citing an inability to pay back debt.

Read more about Eddie and learn the history of what he did. Maybe something in his story will inspire you!

What do you think of his brand? Have you ever purchased anything at the store?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Laird Hamilton and Eddie Vedder on Iconoclast Steve General Talk 0 07-29-2008 09:38 PM
Does Eddie Put A Smile On Your Face? Steve General Talk 4 12-04-2007 09:59 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 91
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 120
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 05:46 PM
by Freshcut
2 106
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 114
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 305
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,740
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 266
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 249
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,453
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 322
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 279
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 227
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 308
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 209
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,337
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,020
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 399
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,328
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,112
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,274
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:22 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:22 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy