Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Did you ever see this guerrilla marketing campaign?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 05-25-2009, 09:57 AM
SuperiorPower
Guest
 
Posts: n/a
Default

Like I said before, this ind of campaign does nothing positive for me toward buy the product. And my personal opinion is if this is what makes me be in a good mood, then my life is pretty sad and I need to get a real life. My life would be based on some very unstable ground and I would not want to live it...... No offense to you Steve, but in my humble opinion that is just about the most worthless campaign ever.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 05-25-2009, 10:32 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,729
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
No problem. Some marketing campaigns will connect with the viewer and some won't. It's the nature of the beast.

It's quite possible we can learn the most from the ones that don't connect with us.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 05-30-2009, 08:50 PM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 6
andyjoneslawncare is on a distinguished road
Default

I know this is a couple days old now but I just stumbled upon it. I think sometimes companies advertise for name recognition, not necessarily why you should use their product. Look at any superbowl commercial. They're meant to be origional and stand out. Look at Coke (polar bears), Geico(a gecko), Pepsi(Michael Jackson?!), Budweiser(clydesdales), or my favorite, the Bumblebee Tuna song. My kids and I sing along whenever its on and in the store they want to buy it! Most of these aren't telling you about their qualities or why you should buy them, but like Steve said, it makes you relate to them as a "cool" company. It may not work for you, but the worlds top advertisers spent billions a year because it obviously is working on someone! The challenge, of course, is applying the idea to our industry and toning it down to a local level. I think its great marketing though. After all, we're still talking about it!
Reply With Quote
  #14  
Old 06-01-2009, 09:35 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

I've got to agree with SuperiorPower on this one, although it's a perfect example of how screwed up most people's thinking of marketing is.

The purpose of marketing is to interrupt your prospects, engage them in a meaningful conversation about their problems/wants/needs, then educate them on how your product/service solves their problems/wants/needs, and finally make them an offer that moves them closer to actually buying your product/service.

Unfortunately, most businesses think the idea of marketing is to simply build their brand. Unless you're a huge company that has billions of dollars to spend on marketing, branding style marketing is a HUGE waste of money. It's even a waste for large companies. Sure T-Mobile generated a memorable commercial, but if you asked them how well it generated sales, they wouldn't be able to tell you.

Yes, there is some legitimacy to 'brand value', but you should NEVER spend money simply to build your brand. Instead, focus on educating your prospects and making them offers that move them closer to purchasing what you sell.

I actually did a report on this very topic and you can get a free download of it here:

www.FREELawnCareMarketingSecrets.com
__________________
Chestin
Reply With Quote
  #15  
Old 06-02-2009, 09:30 AM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 6
andyjoneslawncare is on a distinguished road
Default

Many people that need lawn care don't know any companies off hand and if they remembered someone's brand, that's who they'd call. Its a stretch to say that most of the biggest, most lucrative names in business have screwed up thinking of marketing. If you want a free credit report, where are you going to go first? Exactly. Which freecreditreport dot com song is in your head right now? Sure, there are other places to go, but I couldn't tell you where off hand. If your lawn care name stuck out in someones head, who would they call first? After they got to your web site or talk to you, you can give them the reason's you are the best, and why they should use you. The object is when someone in your market thinks "lawn care" your name is the first to pop in their head. Obviously, its not the only marketing technique, and in classifieds next to six other lawn ads, other methods would be used, but by the time someone is looking in classifieds, you already missed your shot at them remembering your brand, or they wouldn't be there
Reply With Quote
  #16  
Old 06-02-2009, 09:58 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Unfortunately, the biggest companies that can afford to 'brand' their companies name and plaster it all over the place have billions...yes BILLIONS (or at the very least hundreds of millions) of dollars to spend on marketing.

Can you afford to spend billions to develop your companies brand?

Now obviously it wouldn't require billions to get your name out there, but as a small business, it's extremely flawed thinking to think you can simply put your name out there and people will choose you. Yes, you'll get a few but not nearly as many as you could if you followed the marketing equation.

Take the yellow pages for example. Turn to the section for 'Lawn Care' and take a look at each ad that's in there. I'd be willing to bet dollars for dimes that they all look and say pretty much the same. There's really no way to distinguish company A from company B.

IF your prospects can't tell you apart from your competition, how do you ensure you capture the majority of the prospects?

Sure, there's a chance they'll remember your company from a sign they saw several weeks ago, but you're taking a pretty big risk by counting on that. I'd much rather tip the equation so far to my advantage that there's absolutely NO WAY they'd even consider calling someone else.

Using the marketing equation, you'd capture a majority of the eyeballs in the yellow pages, then have an opportunity to educate them on why your product/service is better than all the other choices, and make them a low risk offer to either learn more or try out your product/service.

And the best part about all of this is that when your entire marketing efforts follow the marketing equation and are coordinated together, you not only generate new clients right now, but you also build brand recognition as a nice 'after the fact' benefit.
__________________
Chestin
Reply With Quote
  #17  
Old 06-02-2009, 07:32 PM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 6
andyjoneslawncare is on a distinguished road
Default

I'm not making myself clear. I'm not argueing over which advertising technique is better, just explaining T-Mobiles motivation behind its "ad" and why it works when its not telling you anything about the company, or that its phones are better, cheaper plans, etc. This isn't about classifieds or yellow pages. Its about an original idea that has people emailing and viewing the ad on youtube for FREE getting its name out there and getting millions in free advertising. It has entertainment value so people share it. Nobody would be forwarding emails about unlimited long distance or family plans. I still think its a great idea and thinking outside the box, which has nothing to do with your marketing ideas, which I've heard are the best out there for our industry. Apples and oranges. Say I came up with some goofy idea and jumped my Cub Cadet ZRT over a schoolbus and pruned a palm tree in mid air before I landed while pulling a banner that said AndyJonesLawnCare.com! See picture. It would cost nothing (assuming I had health insurance!) and it'd be seen by millions. Whether or not there's a market for daredevil lawn service is another issue, but I'd probably have to get a new phone line and a hot secretary to handle the calls. I think Steve put it up to get people to think outside the box, and not an opinion on which kind of advertising is always the best. Oh, and you better click on the thumbnail picture. I wasted 20 minutes on it. I guess time management is another issue.
Attached Images
File Type: jpg jumpbus.jpg (36.8 KB, 8 views)
Reply With Quote
  #18  
Old 06-02-2009, 09:31 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Andy, point well taken. You're absolutely correct in that the viral aspect of the campaign generated tons of exposure for T-Mobile and I don't know of any business that would turn that kind of exposure down.

My point was more the fact that this kind of marketing is very hard to create and harness. Creating a viral campaign is extremely challenging and turning the resulting responses into legitimate business can be just as tough.

This isn't to say you shouldn't attempt to create the same for your business, and if you ever do your daredevil stunt, I'll be the first to buy tickets. I don't know how much lawn care business it would generate for you, but I also don't think you'd need to worry about that because you'd soon have a contract to jump some crazy thing in Las Vegas or the Grand Canyon!

I just hope your school bus jumping, palm tree trimming skills are better than your drawing skills. Otherwise you'd better make sure your health insurance has a low deductible.
__________________
Chestin
Reply With Quote
  #19  
Old 06-03-2009, 10:33 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,729
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think Steve put it up to get people to think outside the box, and not an opinion on which kind of advertising is always the best.
Great picture Andy. Have you thought more about some viral marketing ideas you would like to experiment with?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
wal-mart Ad campaign bogilvie Starting a lawn care business. 15 06-12-2008 03:17 PM
auto dialing campaign Lawn Care Marketing & Post your marketing material for review! 9 08-19-2007 05:45 PM
'Guerrilla marketing’ takes over Steve General Business Discussions 0 05-12-2006 05:28 PM
Go Legit Campaign Steve General Business Discussions 11 04-02-2006 08:11 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
leaf removal
tlf59263
Yesterday 10:00 PM
Yesterday 10:00 PM
by tlf59263
0 30
Trimec
acrajchel
Yesterday 08:24 PM
Yesterday 09:18 PM
by ExtremeLawncareServices
1 30
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 08:27 PM
by acrajchel
4 177
Nationwide lawn care...
Billy Goat
Yesterday 05:21 PM
Yesterday 08:25 PM
by Dan Tanner
1 64
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 06:58 PM
by Tekeda1
10 187
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
Yesterday 04:06 PM
by Dan Tanner
6 124
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Yesterday 02:31 PM
by kslawn
8 193
hello
NFrailey
Yesterday 01:39 PM
Yesterday 01:39 PM
by NFrailey
0 32
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 12:40 PM
by ExtremeLawncareServices
24 823
Any greenhouse operators...
GoGreenerKS
Yesterday 11:21 AM
Yesterday 11:55 AM
by GoGreenerKS
2 63
Help with weed liability!
Prolawnofchatt
Yesterday 09:10 AM
Yesterday 11:32 AM
by Steve
2 83
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
Yesterday 11:16 AM
by Steve
11 265
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 151
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 75
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-14-2014 11:37 AM
by Steve
7 163
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 283,924
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-14-2014 11:32 AM
by Steve
20 487
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 345
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 251
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 359
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 127
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 145
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 345
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 79
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 194
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 83
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 149
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,511
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-13-2014 10:31 PM
by AkersLawn
12 614
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 273
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 280
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 118
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 99
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 105
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 245
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 969
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 104
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,925
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 129
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 149
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,182
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 95
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 334
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 313
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 247
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 103
33" Cub Cadet Walk...
Dan Tanner
04-07-2014 08:49 AM
04-10-2014 12:35 PM
by Steve
5 173
They may never even see...
Darksteel
04-05-2014 11:40 AM
04-09-2014 05:13 PM
by goodtimez
7 306
$300 and counting
acrajchel
04-04-2014 10:03 AM
04-07-2014 10:34 PM
by Steve
12 476
Hello From North Texas
stanleylawncare
04-07-2014 01:14 PM
04-07-2014 10:15 PM
by Steve
1 96
» Popular Tags
2wd 4x4 article marketing blower butterfly gardens care charge christmas christmas light service client craigslist credit card customers echo exmark fall ferris financing flower bed four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday how much to charge installation invoice kansas city kawasaki labor cost late lawn care lawn care business podcast lawn care business show lawn clarksville lawn service clarksville tn lesco lighting brass outdoor lights llp marketing mow mowing mulch new and restored landscapes new buisness new business office management oil podcast promotion redmax savannah scag schedule selling seo snow sole proprietorship sprayer starting a business stihl story subcontractor tree care unreasonable walker winter money making ideas zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:09 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:09 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy