Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Did you ever see this guerrilla marketing campaign?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 05-25-2009, 09:57 AM
SuperiorPower
Guest
 
Posts: n/a
Default

Like I said before, this ind of campaign does nothing positive for me toward buy the product. And my personal opinion is if this is what makes me be in a good mood, then my life is pretty sad and I need to get a real life. My life would be based on some very unstable ground and I would not want to live it...... No offense to you Steve, but in my humble opinion that is just about the most worthless campaign ever.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 05-25-2009, 10:32 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
No problem. Some marketing campaigns will connect with the viewer and some won't. It's the nature of the beast.

It's quite possible we can learn the most from the ones that don't connect with us.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 05-30-2009, 08:50 PM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 7
andyjoneslawncare is on a distinguished road
Default

I know this is a couple days old now but I just stumbled upon it. I think sometimes companies advertise for name recognition, not necessarily why you should use their product. Look at any superbowl commercial. They're meant to be origional and stand out. Look at Coke (polar bears), Geico(a gecko), Pepsi(Michael Jackson?!), Budweiser(clydesdales), or my favorite, the Bumblebee Tuna song. My kids and I sing along whenever its on and in the store they want to buy it! Most of these aren't telling you about their qualities or why you should buy them, but like Steve said, it makes you relate to them as a "cool" company. It may not work for you, but the worlds top advertisers spent billions a year because it obviously is working on someone! The challenge, of course, is applying the idea to our industry and toning it down to a local level. I think its great marketing though. After all, we're still talking about it!
Reply With Quote
  #14  
Old 06-01-2009, 09:35 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

I've got to agree with SuperiorPower on this one, although it's a perfect example of how screwed up most people's thinking of marketing is.

The purpose of marketing is to interrupt your prospects, engage them in a meaningful conversation about their problems/wants/needs, then educate them on how your product/service solves their problems/wants/needs, and finally make them an offer that moves them closer to actually buying your product/service.

Unfortunately, most businesses think the idea of marketing is to simply build their brand. Unless you're a huge company that has billions of dollars to spend on marketing, branding style marketing is a HUGE waste of money. It's even a waste for large companies. Sure T-Mobile generated a memorable commercial, but if you asked them how well it generated sales, they wouldn't be able to tell you.

Yes, there is some legitimacy to 'brand value', but you should NEVER spend money simply to build your brand. Instead, focus on educating your prospects and making them offers that move them closer to purchasing what you sell.

I actually did a report on this very topic and you can get a free download of it here:

www.FREELawnCareMarketingSecrets.com
__________________
Chestin
Reply With Quote
  #15  
Old 06-02-2009, 09:30 AM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 7
andyjoneslawncare is on a distinguished road
Default

Many people that need lawn care don't know any companies off hand and if they remembered someone's brand, that's who they'd call. Its a stretch to say that most of the biggest, most lucrative names in business have screwed up thinking of marketing. If you want a free credit report, where are you going to go first? Exactly. Which freecreditreport dot com song is in your head right now? Sure, there are other places to go, but I couldn't tell you where off hand. If your lawn care name stuck out in someones head, who would they call first? After they got to your web site or talk to you, you can give them the reason's you are the best, and why they should use you. The object is when someone in your market thinks "lawn care" your name is the first to pop in their head. Obviously, its not the only marketing technique, and in classifieds next to six other lawn ads, other methods would be used, but by the time someone is looking in classifieds, you already missed your shot at them remembering your brand, or they wouldn't be there
Reply With Quote
  #16  
Old 06-02-2009, 09:58 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Unfortunately, the biggest companies that can afford to 'brand' their companies name and plaster it all over the place have billions...yes BILLIONS (or at the very least hundreds of millions) of dollars to spend on marketing.

Can you afford to spend billions to develop your companies brand?

Now obviously it wouldn't require billions to get your name out there, but as a small business, it's extremely flawed thinking to think you can simply put your name out there and people will choose you. Yes, you'll get a few but not nearly as many as you could if you followed the marketing equation.

Take the yellow pages for example. Turn to the section for 'Lawn Care' and take a look at each ad that's in there. I'd be willing to bet dollars for dimes that they all look and say pretty much the same. There's really no way to distinguish company A from company B.

IF your prospects can't tell you apart from your competition, how do you ensure you capture the majority of the prospects?

Sure, there's a chance they'll remember your company from a sign they saw several weeks ago, but you're taking a pretty big risk by counting on that. I'd much rather tip the equation so far to my advantage that there's absolutely NO WAY they'd even consider calling someone else.

Using the marketing equation, you'd capture a majority of the eyeballs in the yellow pages, then have an opportunity to educate them on why your product/service is better than all the other choices, and make them a low risk offer to either learn more or try out your product/service.

And the best part about all of this is that when your entire marketing efforts follow the marketing equation and are coordinated together, you not only generate new clients right now, but you also build brand recognition as a nice 'after the fact' benefit.
__________________
Chestin
Reply With Quote
  #17  
Old 06-02-2009, 07:32 PM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 7
andyjoneslawncare is on a distinguished road
Default

I'm not making myself clear. I'm not argueing over which advertising technique is better, just explaining T-Mobiles motivation behind its "ad" and why it works when its not telling you anything about the company, or that its phones are better, cheaper plans, etc. This isn't about classifieds or yellow pages. Its about an original idea that has people emailing and viewing the ad on youtube for FREE getting its name out there and getting millions in free advertising. It has entertainment value so people share it. Nobody would be forwarding emails about unlimited long distance or family plans. I still think its a great idea and thinking outside the box, which has nothing to do with your marketing ideas, which I've heard are the best out there for our industry. Apples and oranges. Say I came up with some goofy idea and jumped my Cub Cadet ZRT over a schoolbus and pruned a palm tree in mid air before I landed while pulling a banner that said AndyJonesLawnCare.com! See picture. It would cost nothing (assuming I had health insurance!) and it'd be seen by millions. Whether or not there's a market for daredevil lawn service is another issue, but I'd probably have to get a new phone line and a hot secretary to handle the calls. I think Steve put it up to get people to think outside the box, and not an opinion on which kind of advertising is always the best. Oh, and you better click on the thumbnail picture. I wasted 20 minutes on it. I guess time management is another issue.
Attached Images
File Type: jpg jumpbus.jpg (36.8 KB, 8 views)
Reply With Quote
  #18  
Old 06-02-2009, 09:31 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Andy, point well taken. You're absolutely correct in that the viral aspect of the campaign generated tons of exposure for T-Mobile and I don't know of any business that would turn that kind of exposure down.

My point was more the fact that this kind of marketing is very hard to create and harness. Creating a viral campaign is extremely challenging and turning the resulting responses into legitimate business can be just as tough.

This isn't to say you shouldn't attempt to create the same for your business, and if you ever do your daredevil stunt, I'll be the first to buy tickets. I don't know how much lawn care business it would generate for you, but I also don't think you'd need to worry about that because you'd soon have a contract to jump some crazy thing in Las Vegas or the Grand Canyon!

I just hope your school bus jumping, palm tree trimming skills are better than your drawing skills. Otherwise you'd better make sure your health insurance has a low deductible.
__________________
Chestin
Reply With Quote
  #19  
Old 06-03-2009, 10:33 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think Steve put it up to get people to think outside the box, and not an opinion on which kind of advertising is always the best.
Great picture Andy. Have you thought more about some viral marketing ideas you would like to experiment with?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
wal-mart Ad campaign bogilvie Starting a lawn care business. 15 06-12-2008 03:17 PM
auto dialing campaign Lawn Care Marketing & Post your marketing material for review! 9 08-19-2007 05:45 PM
'Guerrilla marketing’ takes over Steve General Business Discussions 0 05-12-2006 05:28 PM
Go Legit Campaign Steve General Business Discussions 11 04-02-2006 08:11 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Will summer ever come
ExtremeLawncareServices
Today 08:27 AM
Today 08:29 PM
by SGL1
5 72
Mow and leave cleanup bid
SGL1
Today 07:28 PM
Today 07:28 PM
by SGL1
0 19
Need input on a bid
phlawncare
Yesterday 08:51 PM
Today 06:25 PM
by phlawncare
2 80
Building credit
Matther777
07-27-2014 05:20 PM
Today 05:18 PM
by Matther777
8 152
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 04:23 PM
by stevef1201
16 661
Formulas Used
BaileynSamsMum
Today 06:40 AM
Today 02:52 PM
by BaileynSamsMum
2 62
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 02:28 PM
by Steve
3 78
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 02:28 PM
by Steve
4 142
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 02:25 PM
by Steve
4 133
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Today 02:11 PM
by Steve
4 114
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:29 PM
by Steve
3 140
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 07:39 AM
by SGL1
15 337
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 349
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,671
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 194
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 337
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 515
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 101
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 217
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,293
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 404
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 235
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 926
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 228
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 281
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 327
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 224
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,442
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 258
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 168
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 303
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 680
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 536
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 317
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 648
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 208
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 202
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 763
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,083
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 811
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 738
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,935
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,761
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 480
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 390
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 850
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 585
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 602
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,934
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 590
» Popular Tags
2wd 34'' ads birdscaping blades charge christmas christmas light hanging commercial craigslist credit card customers ditches employee problems exmark fall ferris financing franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city labor cost late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lesco lighting brass outdoor lights marketing mechanic mowing new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services top dresser toro tree care truck new used landscape upsell walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:44 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:44 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy