Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-27-2009, 04:18 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default Marketing Idea

Here is an idea that has been working for us and working very well.

I have my post cards printed by a company called Vista Print, the quality is simply amazing. A few weeks ago I was driving with an employee and we noticed a lawn that was covered in dandelions, well to the point there was no grass.

It struck me we sould have a card along the lines that "We were driving by your property today and noticed ......................, Our company Oakridge Yard Care would be pleased to provide services to help you out and as always our estimates are free. A complete list of our services is on the back of this card or visit our website at ...................

So I had 500 cards printed, here are a few for the blank above

Dendelions have taken over your lawn
Weeds are taking over your lawn
Brown patches in need of help
Mold from trees on your siding
Leaning trees you might want to have cut
Driveway might need to be graded
You have a pile of top soil you might want us to spread
Save your back, we can spread that crusher run for you
Brush seems to be taking over, we have bruch saws
Your front deck might like a pressure cleaning
The water on your lawn, we offer drainage solutions

I know there are a couple more as I think we came up with 12, if I or the employees have time and notice something driving by a house, they will stop and give the owner a card or leave it in the door, it really works well as the prospect sees that we are paying attention.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-27-2009, 09:33 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I like that idea!

If you point out to a potential customer that they may have something that needs to be taken care of, they will trust a professional.

It's like woman.

"Scott you can't wear shoes that don't match!"

i would have never cared, but she's the professional. If she thinks I should change it, I probably should ...

in other words it's like telling a chubby person to lose weight, they don't think of it until they get constructive criticism, eventually they will agree & attempt to lose weight.
Reply With Quote
  #3  
Old 05-27-2009, 10:33 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

That is very creative!

Maybe you could highlight or check or even circle the services you think they could use too? To bring extra attention to them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 05-29-2009, 04:55 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
That is very creative!

Maybe you could highlight or check or even circle the services you think they could use too? To bring extra attention to them.
I thought about that as it would have been cheaper than having cards printed for various services however I thought one card for each would look a little more professional, I know from traffic people are going to the site anyhow which has every thing that we do.

This works well, our recent focus has been pressure washing decks and siding, I hired a full time employee with a vehicle to do only this service and it's working very well. Since we have staff at various sites every day, they know to look around and they either mention it to the customer and leave a card or they simply leave a card if the client is not home.

We find we are picking up a significant amount of business from neighbours, word of mouth and the lettering on our trucks and trailers.

I did a small excavation job for a lady yesterday, now Halifax is over 300,000 people, she said I see your trucks, trailers and employees everwhere I go, you must me a big company and doing well which is why we hired you.

I laughed to myself and told the staff later, I don't consider us a big company, our vehicles do get around and some of the staff like to wear their jackets outside work hours which is great, I was once told by one of our marketing people in another company, image is everything.

Anyhow it's been fun for the most part so far.

Andy
Reply With Quote
  #5  
Old 05-30-2009, 12:57 AM
Steve W's Avatar
Steve W Steve W is offline
Senior Member
 
Join Date: Mar 2009
Location: SOWEGA
Age: 48
Posts: 103
Rep Power: 6
Steve W is on a distinguished road
Default

Very good Idea. Andy you are livin my dream. Building a lil Big company with workers to help you keep it growing and still having fun doing what you like to do and thats hands on and seeing what you have done.
Keep it up
__________________
<a href="http://www.gopherforum.com/index.php?pageid=GopherHaul-Lawn-Care-Business-School&graduate=661b304af1800fad86a3828c8bcbb737">
<img src="http://www.gopherforum.com/uploaded-files/images/school-logo-banner.gif" border="0">
</a>
Reply With Quote
  #6  
Old 05-30-2009, 04:59 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve W View Post
Very good Idea. Andy you are livin my dream. Building a lil Big company with workers to help you keep it growing and still having fun doing what you like to do and thats hands on and seeing what you have done.
Keep it up
Thanks bud, things overall are going well, planning months ago before we started when things were quiet has made a world of difference, I tried to think of every scenario and what to do should it arise from buying equipment to staffing, had the marketing material ready although the majority is still here, researched what others were doing, what was working what was not, talked to a lot of our woodworking clients and asked them what they would consider an ideal yard care company, what is it you do that you do not like to do, if you hire someone what are they good at, how could they improve. From all this feedback I was able to determine what equipment we would need, what are we looking for in an employee for the various tasks (I call them divisions as I have one employee in charge of each) what software could I write to streamline everything etc.

We have had a few bumps, had to change course a couple of times, had to add different equipment to handle demand, overall it is going well, now we just want to enjoy the sail so to speak as it seems the storm is behind us.

When one is this busy there is barely time to sleep so planning in the past is making my life a lot easier.

I try to take Saturday mornings and prepare the work orders, the software I wrote produces a material list by site, I email the various suppliers with the details and everything is delivered either the evening before or the morning of the job, it works slick.

Overall as a team we are having fun doing this, still things we need, mainly vehicles and another cargo trailer but I do not want to acquire anything else this year.

Andy
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New marketing idea CloseCuts Lawn Care Marketing & Post your marketing material for review! 4 01-16-2009 04:08 PM
New marketing idea. Little's Promote your products or services 2 08-03-2008 11:58 AM
New marketing idea! musician/lawnman Lawn Care Marketing & Post your marketing material for review! 9 03-09-2008 10:24 AM
Marketing Idea pnplawn General Talk 4 10-15-2007 01:43 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Leaf removal
madmedic8575
Yesterday 04:14 PM
Today 06:47 AM
by Mr. Mow
3 102
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Today 05:06 AM
by Dan Tanner
2 151
hey everyone
robert8509
10-22-2014 08:16 PM
Yesterday 11:07 PM
by robert8509
7 234
raking leaves ?
robert8509
10-22-2014 09:19 PM
Yesterday 11:05 PM
by robert8509
9 292
new to the forum
madmedic8575
Yesterday 02:52 PM
Yesterday 02:52 PM
by madmedic8575
0 64
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Yesterday 01:11 PM
by Steve
4 202
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:00 PM
by Steve
11 905
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 160
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-23-2014 11:06 PM
by Chilehead
9 362
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 470
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 128
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 582
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 410
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-23-2014 05:13 AM
by ringahding1
5 302
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 478
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 453
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 227
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,590
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,423
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 723
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 579
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,505
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 328
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,901
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,387
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 293
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 365
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 816
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,280
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 557
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 398
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 735
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,041
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,411
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 760
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,400
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 482
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,585
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,591
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,691
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 616
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 776
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 621
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 966
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,621
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 932
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,750
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,159
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 1,064
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 701
» Popular Tags
4wd apartment bid apartment lawn care estimate applying bob villa bush charge christmas commercial deliquentaccounts demonstration exmark ferris first truck georgia gopherhaul gravely hardscapes hills holiday honda how much to charge how to hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights managing a lawn care business marketing mechanic monthly mowing mulch mulch price new business patio install podcast property management company push versus ride savannah scag scag v-ride seo shell snow plowing starting a business starting a lawn care business start up lawn care business stihl sulky toro tractor auger trailer mate pro tree truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:17 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:17 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy