Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Need help reimaging myself


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-15-2009, 09:33 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default Need help reimaging myself

Looking for some advice.

I'm going to be reimaging my company, new logo, new color schemes, different approach to everything really. I feel like I just fall into the crowd right now, nothing really stands out and I want to change that. Also I'm not happy with the logo I have, the grass in the logo gets confused for fire (never seen green fire) so I want to change it to something more classy and not so generic.

First off I guess, who does good design work? I'd like to have someone design up a new logo and I'd like them to do a few different ideas to see what I like best.

I don't think it's anything drastic, i just want to change up the way I'm seen and embrace the fact that I'm a full time professional company. What I have already works, but I want to take it a step higher and try to set myself above others.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-15-2009, 10:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Very interesting.

When you look around at businesses, in your mind which businesses stand out? What is it about those businesses that make them stand out?

Which businesses do you admire?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 05-15-2009, 05:37 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Make some flags for your truck!

... flags are awesome..
Reply With Quote
  #4  
Old 05-18-2009, 02:11 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

In my eyes there levels of LCO's. You have the no name/dirty ones, the smaller companies that have 1-3 crews and seem pretty clean cut, then the larger multi crew companies. I'd say I'm in the middle group, it's just anymore, people seem to be throwing every company (unless your one of the few huge companies around here) into the same barrel. That barrel being labeled unprofessional and giving poor service. I had one lady tell me "Why would I go with you and over pay you when you'll just give me sh(tty service like the last company". She said this because I was $38 a cut compaired to the part timers that would do it for $20. I explained how she would be getting a professional crew servicing her property and how she could have it done (20) or done right (38). She didn't have it. Image didn't do anything with that one. I'm tired of people calling me for an estimate and when i'm 5-10 bucks more they question it and say "well the last guy was XX" and I have to go through the whole sales pitch of well why are you calling me? Apparrently something wasn't right with the cheap guy, you get what you pay for and theres a reason we're more.

So I want to go with a better logo that has a look of "age" to it. Something that says established, professional, and quality. I think I have an idea of what I want now, just need to find a place to lay it out and get some new lettering for the new truck.

And to be honest, I don't fully admire any company. They all have their faults. I could pick and chose things I liked about a few but theres none that fully impress me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 05-18-2009, 05:11 PM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

I have said this before in other posts.
This is an unusual year for lawn care businesses.
There are so many new start ups this year because of layoffs etc.
My experience has been that most average middle class people don't give a damn about your pretty logo or new truck and fancy trailer. This year they care about price. Some people will have to learn the hard way. Cheaper is not necessarily better. I think image is more important in upper class neighborhoods
for sure.
Reply With Quote
  #6  
Old 05-19-2009, 07:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 05-19-2009, 08:53 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
All very good points that I agree with Steve.
Reply With Quote
  #8  
Old 05-24-2009, 10:12 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I'll check that post out.

I tried offering organic lawncare a couple times now and the price was always too high to attract people. I would get a few hits on it but once they found out the price, they would quickly turn it down.

The area I'm in is kind of a strange bird. This area was big in the 50's with steel mills, they've almost all closed though and the big city here is now in shambles, I actually won't even work in the city of youngstown because its so bad. But surrounding citys and towns are doing decent. This area is mostly service related, we have alot of older people, which means alot of doctors & medical related. The area tends to relie on itself for alot of things so even though the country is hurting right now, we've always been so-so economy wise and it hasn't gotten worse.

So far this year, it's been a mix of price & quality as the main selling point for people. Everything I've landed this year has been because the people were tired of having to deal with their lawn/landscape when they were paying for it to be taken care of so they saw the value in me. And I want to continue to reinforce that fact.

I think I found a company to design a new logo, just waiting to hear back from them.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #9  
Old 05-24-2009, 10:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think I found a company to design a new logo, just waiting to hear back from them.
Keep us posted on how it goes!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
Today 04:42 PM
by Steve
9 190
Lawn Care Service in...
Friscobob
Today 03:33 PM
Today 04:41 PM
by Steve
1 33
Big (to me) mulch job
tl757
Yesterday 05:32 PM
Today 04:39 PM
by Steve
4 94
Total yard rehab
SGL1
Yesterday 03:59 PM
Today 04:39 PM
by Steve
3 74
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
Yesterday 09:32 PM
by Chilehead
56 15,475
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
Yesterday 02:19 PM
by DesignsByBnC
2 73
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
Yesterday 12:54 PM
by Steve
7 164
color fliers?
holymoly
04-18-2015 02:32 PM
Yesterday 12:50 PM
by Steve
12 330
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-22-2015 07:04 PM
by Just for Cuts
59 2,495
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 396
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 488
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 319
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 3,971
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 144
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 989
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 234
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-21-2015 03:18 AM
by ExtremeLawncareServices
57 5,217
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 452
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,651
weed
avetslawncare
04-16-2015 07:56 PM
04-20-2015 01:08 PM
by Steve
4 244
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 580
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 990
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 998
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 501
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 400
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 521
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 190
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 555
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 526
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,354
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 240
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,040
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 232
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 259
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,261
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 700
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 291
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 321
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 561
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 281
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 509
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 319
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 431
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 938
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 360
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 4,001
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 585
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,296
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 495
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,797
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bob villa collections design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn aeration lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy