In This Moment

[Steve]

I was looking up some heavy metal favorites on youtube and came across this band called In This Moment doing a cover of Pantera's Im Broken. I was stunned. I couldn't believe a woman could sing that song with so much energy. As I watch the video you kinda get the feeling like you sing that song once and you might as well throw away your vocal chords because they will be destroyed. WOW. So I looked into this band more and they really rock. It's really fascinating the marketing material they have to promote the band. The lead singer's name is Maria Brink and she is just high powered. Their band's imagery creates this heavy metal / alice in wonderland theme that really sets them apart from other metal acts. I think it goes to show you how you have to be good but you also have to be different to stand out. The theme they are using is fantastic and I can't ever recall seeing something like this before. It makes you wonder when you reflect on your business, what qualities or characteristics do you have that you can take and run with in your marketing. How can you add that WOW factor to your marketing and your business? Maybe this band will get your creative ideas flowing and get you to experiment creating more of an image for you and your business. I hope you enjoy the music too.

Attached Images

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