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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

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Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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  #11  
Old 03-06-2009, 09:54 PM
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Originally Posted by outerelements View Post
Yes, only 1 time each- its just not physically possible to hit a house a second or third time. Although, i've been thinking about hiring someone to also help me distribute them out. The only problem with that is all my fliers have different prices on them. I put them accordingly on houses which I would charge that specific amount- Clearly, I either need to change my template or hire someone with a lawn care background..something to ponder I guess.....
Here is your solution . . .
  1. Stop advertising price you could be scaring potential customers away that you could up sell
  2. multiple exposures are the only way to do direct mailing
  3. example for number tow - husband gets my flier says ah yes the house is dirty door bell rings he sits the flier down. its those jack leg yahoos trying to sell meat out of the truck NO THANKS comes back to the couch and looks for the ad ? oh well lets ee whats on tv
  4. ****while at the door the wife comes thru cleaning and in the trash your flyer goes**** BYE BYE EasyPro
  5. next week he gets another "oh thats the company i needed to clean my house *ring ring* "Thank you for calling EasyPro how can i make your life easier"
  6. the rest is history!!!!

MULTIPLE EXPOSURE IS THE ONLY WAY TO GO TRUST ME . . .. Find a nice little mailing list (these are adresses so you can go door 2 door as well) of around 1k and nail the hell out of them

PLEASE TAKE THIS ADVICE IT WORKS!!!!!


Don't believe me? google direct mail marketing and read some articles they will all say you needto do 4 -7 mailings to get full results
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  #12  
Old 03-06-2009, 10:13 PM
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MULTIPLE EXPOSURE IS THE ONLY WAY TO GO TRUST ME . . .. Find a nice little mailing list
DJ,

For a new lawn care business just starting out, how big of a mailing list should they get? How many people on them?
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  #13  
Old 03-07-2009, 06:24 AM
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Oh that is very interesting! Do the property sizes in your area vary much? How much do the price ranges vary?
Yes, for example, I could have a $35.00/cut house sitting right next to a $20.00.cut house.

There are however where there are neighborhoods where every house would be a $35/cut, but that is not often the case.
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  #14  
Old 03-07-2009, 06:27 AM
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Originally Posted by EasyPro View Post
Here is your solution . . .
  1. Stop advertising price you could be scaring potential customers away that you could up sell
  2. multiple exposures are the only way to do direct mailing
  3. example for number tow - husband gets my flier says ah yes the house is dirty door bell rings he sits the flier down. its those jack leg yahoos trying to sell meat out of the truck NO THANKS comes back to the couch and looks for the ad ? oh well lets ee whats on tv
  4. ****while at the door the wife comes thru cleaning and in the trash your flyer goes**** BYE BYE EasyPro
  5. next week he gets another "oh thats the company i needed to clean my house *ring ring* "Thank you for calling EasyPro how can i make your life easier"
  6. the rest is history!!!!

MULTIPLE EXPOSURE IS THE ONLY WAY TO GO TRUST ME . . .. Find a nice little mailing list (these are adresses so you can go door 2 door as well) of around 1k and nail the hell out of them

PLEASE TAKE THIS ADVICE IT WORKS!!!!!


Don't believe me? google direct mail marketing and read some articles they will all say you needto do 4 -7 mailings to get full results

Thanks for the advice! Ive been thinking for weeks now whether or not to include a price on my flyer. Generally, I post fliers out at night; I rarely ever get a good view of the backyard, so I just estimate or "guesstimate" in my case.
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Old 03-07-2009, 08:48 PM
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So what might you try to do differently now?
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  #16  
Old 03-08-2009, 07:32 AM
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So what might you try to do differently now?
I created a new flyer with a template that I think I found on this site. There are 2 on a page, so I get them printed out at Staples- $11.25 for 150 copies, which gives me 300 fliers. They cut them in half for an extra 2 bucks.

Ill let you know how this one works out

See attached.
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File Type: doc flyer- new.doc (514.5 KB, 130 views)
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  #17  
Old 03-08-2009, 08:55 PM
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That is great! What kind of senior discount do you suggest using?
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  #18  
Old 04-28-2009, 12:03 PM
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Smile Mailbox Magnets

I can do custom mailbox magnets should anyone be interested. They're $2.00 each and they're 1.75" round. (I sell minimum 10 at a time and my price INCLUDES shipping to you) I wouldn't just give to anyone, (because that would be very expensive) but they would be nice, say after you've chatted with a potential customer and then you DO get their business, you hand them one to put on their refrigerator!

Send me a note to mike@customclox.com and I'd be happy to show you a free preview with your information!

Thanks and to everyone, have a great season! I know I'm already busier than ever! "What recession?!"

Mike
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  #19  
Old 04-28-2009, 05:25 PM
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Mike why not show off some of what you can do! Do you have any pictures of what you have created?
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  #20  
Old 04-29-2009, 07:40 AM
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A few things i have found to work:
1) Keep it simple, none cluttered

2) Be Repetitive with the people you hit[list]
Choose the area that you want to hit, then divide it in to 4 sections, then hit each section each week till you hit them all, then start over again at the first one. every time they see a flyer of yours you are etching a small spot in there memory, then when they do think about needeing someone, you pop into there head, like a habit.
3) give them a reason to act, but dont give any exact prices, leave them wanting to call for a quote.
4) If you have a web site by all means leave the address on the flyer, let it do even more selling for you, pusing them to call, gives them the feeling , ok they are not a fly by nite co. "mow for beer money" (to quote Chuck) operation
5) Understand this above all, it takes hard work, and nothing worth while happens over night, it takes time.

Follow these simple guidlines and they will come, and Justin is right, some people are pack rats, i got my 1st new annual agreement this season from a flyer i put out last May, the guy said he was cleaning off his desk and found it and gave me a call.
the more you hit the same areas with flyers and mailing, door hangers the better off you are, you will build tight clusters of clients and actually be able to use the cluster section of the Gopher software....lol...any way, hope this helps good luck, and stay on the grass
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