Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Business strategy - in tough times experiment more


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-20-2009, 09:31 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default Business strategy - in tough times experiment more

We have been talking a lot more on the forum here about expanding the amount of services to offer in order to try and widen the net we scoop customers up with.

If we only offer one service and a potential customer isn't interested in that service at the moment, they will pass us by. We can spend a lot of money on marketing and we simply didn't connect with the customer.

However if we find competition heating up and to defend ourselves we offer a broader array of services, we can get more bang for our marketing buck.

To take a look at this concept in a bigger picture. Let's look at the latest big business deal. Oracle just bought Sun Microsystems Inc. Why do you ask? Let's look into the article about it.

Oracle to buy Sun Microsystems for $7.4 billion - "The acquisition announced Monday illustrates how some of the biggest and richest technology companies are racing to become one-stop shops for corporate and government customers..... . The companies hope to find more hooks into customers and use those relationships to sell other kinds of stuff...."

Now isn't that interesting? Do you feel you could adopt this strategy when the economy is in a downturn? Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff.

What's your view on this?
Attached Images
File Type: jpg scoop-customers.jpg (115.8 KB, 1 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-20-2009, 10:02 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 6
majoe7 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff?

A suggest to all of you is to stand out in front of your clients homes with a pen and paper. Try to write down all the services you can offer to your client, IE; Not only the standards like, mowing, edge, line trimming, blow, mulching and flowering but how about small home repairs, change out of outside lights, gutter cleaning, touch up on home (paint), putting up Christmas lights or decorations, cleaning out and organizing garages and shelving in the house or garage, the list can go on and on. Just use your imagination and stay with in your realm

I just took over this account and reviewed with this client what services I do and gave her a hard copy of it as will so she can reference it later, just in case she needs something done. As we were speaking, she stated that she needs her 2nd story windows cleaned. About 12 of them. I told her that I could do it and it would take me about 2 – 3 hours to do. She said okay and just bill me. I asked her if she wanted to know the price and she says, “No, because I’m not going up there to clean them,(we are outside and she is looking up at them) whatever you charge is okay with me”. So tomorrow I am cleaning some windows and adding maybe a service that can happen several times a year.

Last edited by majoe7; 04-20-2009 at 10:06 PM.
Reply With Quote
  #3  
Old 04-21-2009, 12:00 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Other Services you can offer

Quote:
Originally Posted by Steve View Post
We have been talking a lot more on the forum here about expanding the amount of services to offer in order to try and widen the net we scoop customers up with.

If we only offer one service and a potential customer isn't interested in that service at the moment, they will pass us by. We can spend a lot of money on marketing and we simply didn't connect with the customer.

However if we find competition heating up and to defend ourselves we offer a broader array of services, we can get more bang for our marketing buck.

To take a look at this concept in a bigger picture. Let's look at the latest big business deal. Oracle just bought Sun Microsystems Inc. Why do you ask? Let's look into the article about it.

Oracle to buy Sun Microsystems for $7.4 billion - "The acquisition announced Monday illustrates how some of the biggest and richest technology companies are racing to become one-stop shops for corporate and government customers..... . The companies hope to find more hooks into customers and use those relationships to sell other kinds of stuff...."

Now isn't that interesting? Do you feel you could adopt this strategy when the economy is in a downturn? Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff.

What's your view on this?
The number 1 thing you can do that will lead to more you can offer is ask! Ask what other services you need? What are you looking for? How can I help you? You can try to guess, you can try to second guess, but , what does that get you? Ask them to think about it and get back to you!

By asking Real Estate companys what they needed, I found that they wanted foreclosed homes cleaned, rugs shampooed, walls with picture hole filled in and re-painted, etc. I also found they need properties winteriszd. They pay $50.00 per property ($100.00 if property has a sprinkller system). A good Fall extra income. Properties that I will leave brochures at!

Their suggestions (wants - needs) can and will lead to new services to offer.

Steve
__________________


Reply With Quote
  #4  
Old 04-21-2009, 12:13 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default After thought

Quote:
Originally Posted by swstout View Post
The number 1 thing you can do that will lead to more you can offer is ask! Ask what other services you need? What are you looking for? How can I help you? You can try to guess, you can try to second guess, but , what does that get you? Ask them to think about it and get back to you!

By asking Real Estate companys what they needed, I found that they wanted foreclosed homes cleaned, rugs shampooed, walls with picture hole filled in and re-painted, etc. I also found they need properties winteriszd. They pay $50.00 per property ($100.00 if property has a sprinkller system). A good Fall extra income. Properties that I will leave brochures at!

Their suggestions (wants - needs) can and will lead to new services to offer.

Steve
By doing this, you show you care as much about their business as you you do yours!
__________________


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Smart business strategy or not? Steve General Business Discussions 0 06-28-2007 11:39 PM
Creative marketing experiment Steve Lawn Care Marketing & Post your marketing material for review! 4 02-24-2007 12:18 AM
Be willing to experiment and fail! Steve General Business Discussions 3 01-29-2007 03:48 PM
Marketing strategy Steve Lawn Care Marketing & Post your marketing material for review! 1 11-27-2006 10:24 PM
Job Sheet Times cakin Gopher Software Support Archived Question & Answers - Read Only 1 03-16-2005 11:49 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Today 06:48 AM
by CDLAWNCARE
4 159
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Today 06:43 AM
by CDLAWNCARE
6 197
What things you should...
wemorao796
Today 05:48 AM
Today 05:48 AM
by wemorao796
0 27
Pushy customers
christopherhicks82
Yesterday 08:22 PM
Today 05:37 AM
by Sprinkler Buddy
3 87
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 07:55 PM
by Just for Cuts
23 566
Pond...
xandrew245x
Yesterday 03:29 PM
Yesterday 06:45 PM
by xandrew245x
2 68
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 05:23 PM
by Just for Cuts
13 298
About D@## Time!
TamMik
04-02-2014 08:10 AM
Yesterday 05:14 PM
by BelleCityLawn1
19 851
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 03:36 PM
by xandrew245x
19 996
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 03:17 PM
by Dan Tanner
4 160
In a bit situation need...
googus
Yesterday 08:01 AM
Yesterday 01:50 PM
by stevef1201
5 116
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 12:29 AM
by Tony317
22 1,691
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 12:07 AM
by Tony317
9 433
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 135
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 329
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 566
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 219
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 145
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 338
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,867
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,194
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 354
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 221
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 99
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 81
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 169
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 236
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 252
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 271
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 229
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 632
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 790
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 143
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 338
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 125
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 768
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 285
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 229
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 364
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 270
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 150
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,523
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 523
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 522
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 229
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 493
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 145
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 308
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 139
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 252
» Popular Tags
2wd 34'' advertisement birdscaping charge christmas christmas light hanging christmas lighting client collections subcontractor color jet credit card processing customers ecosymbiosis escrow exmark ferris flower bed for sale fundraiser georgia gopherhaul gravely holiday honda how much to charge how to bid installation kawasaki lawn care lawn care business podcast lawn care business show lawn service lawn service clarksville tn leaf cleanup leaf removal lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business oil online classifieds organize outdoor environments payday podcast redmax riding mower rotating savannah scag season seo snow social media sprayer starting a business stihl taxes tips truck unreasonable walk behind walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:22 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:22 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy