Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Business strategy - in tough times experiment more


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-20-2009, 09:31 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default Business strategy - in tough times experiment more

We have been talking a lot more on the forum here about expanding the amount of services to offer in order to try and widen the net we scoop customers up with.

If we only offer one service and a potential customer isn't interested in that service at the moment, they will pass us by. We can spend a lot of money on marketing and we simply didn't connect with the customer.

However if we find competition heating up and to defend ourselves we offer a broader array of services, we can get more bang for our marketing buck.

To take a look at this concept in a bigger picture. Let's look at the latest big business deal. Oracle just bought Sun Microsystems Inc. Why do you ask? Let's look into the article about it.

Oracle to buy Sun Microsystems for $7.4 billion - "The acquisition announced Monday illustrates how some of the biggest and richest technology companies are racing to become one-stop shops for corporate and government customers..... . The companies hope to find more hooks into customers and use those relationships to sell other kinds of stuff...."

Now isn't that interesting? Do you feel you could adopt this strategy when the economy is in a downturn? Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff.

What's your view on this?
Attached Images
File Type: jpg scoop-customers.jpg (115.8 KB, 1 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-20-2009, 10:02 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 7
majoe7 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff?

A suggest to all of you is to stand out in front of your clients homes with a pen and paper. Try to write down all the services you can offer to your client, IE; Not only the standards like, mowing, edge, line trimming, blow, mulching and flowering but how about small home repairs, change out of outside lights, gutter cleaning, touch up on home (paint), putting up Christmas lights or decorations, cleaning out and organizing garages and shelving in the house or garage, the list can go on and on. Just use your imagination and stay with in your realm

I just took over this account and reviewed with this client what services I do and gave her a hard copy of it as will so she can reference it later, just in case she needs something done. As we were speaking, she stated that she needs her 2nd story windows cleaned. About 12 of them. I told her that I could do it and it would take me about 2 – 3 hours to do. She said okay and just bill me. I asked her if she wanted to know the price and she says, “No, because I’m not going up there to clean them,(we are outside and she is looking up at them) whatever you charge is okay with me”. So tomorrow I am cleaning some windows and adding maybe a service that can happen several times a year.

Last edited by majoe7; 04-20-2009 at 10:06 PM.
Reply With Quote
  #3  
Old 04-21-2009, 12:00 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 8
swstout is on a distinguished road
Default Other Services you can offer

Quote:
Originally Posted by Steve View Post
We have been talking a lot more on the forum here about expanding the amount of services to offer in order to try and widen the net we scoop customers up with.

If we only offer one service and a potential customer isn't interested in that service at the moment, they will pass us by. We can spend a lot of money on marketing and we simply didn't connect with the customer.

However if we find competition heating up and to defend ourselves we offer a broader array of services, we can get more bang for our marketing buck.

To take a look at this concept in a bigger picture. Let's look at the latest big business deal. Oracle just bought Sun Microsystems Inc. Why do you ask? Let's look into the article about it.

Oracle to buy Sun Microsystems for $7.4 billion - "The acquisition announced Monday illustrates how some of the biggest and richest technology companies are racing to become one-stop shops for corporate and government customers..... . The companies hope to find more hooks into customers and use those relationships to sell other kinds of stuff...."

Now isn't that interesting? Do you feel you could adopt this strategy when the economy is in a downturn? Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff.

What's your view on this?
The number 1 thing you can do that will lead to more you can offer is ask! Ask what other services you need? What are you looking for? How can I help you? You can try to guess, you can try to second guess, but , what does that get you? Ask them to think about it and get back to you!

By asking Real Estate companys what they needed, I found that they wanted foreclosed homes cleaned, rugs shampooed, walls with picture hole filled in and re-painted, etc. I also found they need properties winteriszd. They pay $50.00 per property ($100.00 if property has a sprinkller system). A good Fall extra income. Properties that I will leave brochures at!

Their suggestions (wants - needs) can and will lead to new services to offer.

Steve
__________________


Reply With Quote
  #4  
Old 04-21-2009, 12:13 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 8
swstout is on a distinguished road
Default After thought

Quote:
Originally Posted by swstout View Post
The number 1 thing you can do that will lead to more you can offer is ask! Ask what other services you need? What are you looking for? How can I help you? You can try to guess, you can try to second guess, but , what does that get you? Ask them to think about it and get back to you!

By asking Real Estate companys what they needed, I found that they wanted foreclosed homes cleaned, rugs shampooed, walls with picture hole filled in and re-painted, etc. I also found they need properties winteriszd. They pay $50.00 per property ($100.00 if property has a sprinkller system). A good Fall extra income. Properties that I will leave brochures at!

Their suggestions (wants - needs) can and will lead to new services to offer.

Steve
By doing this, you show you care as much about their business as you you do yours!
__________________


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Smart business strategy or not? Steve General Business Discussions 0 06-28-2007 11:39 PM
Creative marketing experiment Steve Lawn Care Marketing & Post your marketing material for review! 4 02-24-2007 12:18 AM
Be willing to experiment and fail! Steve General Business Discussions 3 01-29-2007 03:48 PM
Marketing strategy Steve Lawn Care Marketing & Post your marketing material for review! 1 11-27-2006 10:24 PM
Job Sheet Times cakin Gopher Software Support Archived Question & Answers - Read Only 1 03-16-2005 11:49 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Billing methods
jcurr33
03-26-2015 01:33 PM
Today 05:13 PM
by avetslawncare
8 201
Covering a landscape...
Dan Tanner
Today 09:01 AM
Today 05:06 PM
by avetslawncare
2 58
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Today 01:18 PM
by jrs.landscaping
5 115
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 12:50 PM
by SC93
3 384
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Today 12:32 PM
by SC93
19 520
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 12:31 PM
by kslawn
9 332
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Today 08:42 AM
by Dan Tanner
5 423
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 394
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 69
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,412
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 196
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 541
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 175
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 209
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,450
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 249
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 237
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 206
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 349
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 327
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 745
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,593
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 328
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 205
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,673
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 401
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 147
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 229
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 149
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 137
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,203
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 856
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,588
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 278
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,777
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 188
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 567
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 291
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 498
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 397
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,338
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,039
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 214
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 875
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 294
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,010
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 568
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,729
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 303
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,171
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google gravely growing a lawn care business hardscapes how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets more customers business mulch new mower ordinance patio install per hour service scag v-ride scripts search engine optimization secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:55 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:55 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy