Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Business strategy - in tough times experiment more


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-20-2009, 09:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,192
Rep Power: 10
Steve has disabled reputation
Default Business strategy - in tough times experiment more

We have been talking a lot more on the forum here about expanding the amount of services to offer in order to try and widen the net we scoop customers up with.

If we only offer one service and a potential customer isn't interested in that service at the moment, they will pass us by. We can spend a lot of money on marketing and we simply didn't connect with the customer.

However if we find competition heating up and to defend ourselves we offer a broader array of services, we can get more bang for our marketing buck.

To take a look at this concept in a bigger picture. Let's look at the latest big business deal. Oracle just bought Sun Microsystems Inc. Why do you ask? Let's look into the article about it.

Oracle to buy Sun Microsystems for $7.4 billion - "The acquisition announced Monday illustrates how some of the biggest and richest technology companies are racing to become one-stop shops for corporate and government customers..... . The companies hope to find more hooks into customers and use those relationships to sell other kinds of stuff...."

Now isn't that interesting? Do you feel you could adopt this strategy when the economy is in a downturn? Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff.

What's your view on this?
Attached Images
File Type: jpg scoop-customers.jpg (115.8 KB, 1 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-20-2009, 10:02 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 6
majoe7 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff?

A suggest to all of you is to stand out in front of your clients homes with a pen and paper. Try to write down all the services you can offer to your client, IE; Not only the standards like, mowing, edge, line trimming, blow, mulching and flowering but how about small home repairs, change out of outside lights, gutter cleaning, touch up on home (paint), putting up Christmas lights or decorations, cleaning out and organizing garages and shelving in the house or garage, the list can go on and on. Just use your imagination and stay with in your realm

I just took over this account and reviewed with this client what services I do and gave her a hard copy of it as will so she can reference it later, just in case she needs something done. As we were speaking, she stated that she needs her 2nd story windows cleaned. About 12 of them. I told her that I could do it and it would take me about 2 – 3 hours to do. She said okay and just bill me. I asked her if she wanted to know the price and she says, “No, because I’m not going up there to clean them,(we are outside and she is looking up at them) whatever you charge is okay with me”. So tomorrow I am cleaning some windows and adding maybe a service that can happen several times a year.

Last edited by majoe7; 04-20-2009 at 10:06 PM.
Reply With Quote
  #3  
Old 04-21-2009, 12:00 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Other Services you can offer

Quote:
Originally Posted by Steve View Post
We have been talking a lot more on the forum here about expanding the amount of services to offer in order to try and widen the net we scoop customers up with.

If we only offer one service and a potential customer isn't interested in that service at the moment, they will pass us by. We can spend a lot of money on marketing and we simply didn't connect with the customer.

However if we find competition heating up and to defend ourselves we offer a broader array of services, we can get more bang for our marketing buck.

To take a look at this concept in a bigger picture. Let's look at the latest big business deal. Oracle just bought Sun Microsystems Inc. Why do you ask? Let's look into the article about it.

Oracle to buy Sun Microsystems for $7.4 billion - "The acquisition announced Monday illustrates how some of the biggest and richest technology companies are racing to become one-stop shops for corporate and government customers..... . The companies hope to find more hooks into customers and use those relationships to sell other kinds of stuff...."

Now isn't that interesting? Do you feel you could adopt this strategy when the economy is in a downturn? Could you broaden the services you offer in hopes of finding more hooks into customers and use those relationships to sell other kinds of stuff.

What's your view on this?
The number 1 thing you can do that will lead to more you can offer is ask! Ask what other services you need? What are you looking for? How can I help you? You can try to guess, you can try to second guess, but , what does that get you? Ask them to think about it and get back to you!

By asking Real Estate companys what they needed, I found that they wanted foreclosed homes cleaned, rugs shampooed, walls with picture hole filled in and re-painted, etc. I also found they need properties winteriszd. They pay $50.00 per property ($100.00 if property has a sprinkller system). A good Fall extra income. Properties that I will leave brochures at!

Their suggestions (wants - needs) can and will lead to new services to offer.

Steve
__________________


Reply With Quote
  #4  
Old 04-21-2009, 12:13 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default After thought

Quote:
Originally Posted by swstout View Post
The number 1 thing you can do that will lead to more you can offer is ask! Ask what other services you need? What are you looking for? How can I help you? You can try to guess, you can try to second guess, but , what does that get you? Ask them to think about it and get back to you!

By asking Real Estate companys what they needed, I found that they wanted foreclosed homes cleaned, rugs shampooed, walls with picture hole filled in and re-painted, etc. I also found they need properties winteriszd. They pay $50.00 per property ($100.00 if property has a sprinkller system). A good Fall extra income. Properties that I will leave brochures at!

Their suggestions (wants - needs) can and will lead to new services to offer.

Steve
By doing this, you show you care as much about their business as you you do yours!
__________________


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Smart business strategy or not? Steve General Business Discussions 0 06-28-2007 11:39 PM
Creative marketing experiment Steve Lawn Care Marketing & Post your marketing material for review! 4 02-24-2007 12:18 AM
Be willing to experiment and fail! Steve General Business Discussions 3 01-29-2007 03:48 PM
Marketing strategy Steve Lawn Care Marketing & Post your marketing material for review! 1 11-27-2006 10:24 PM
Job Sheet Times cakin Gopher Software Support Archived Question & Answers - Read Only 1 03-16-2005 11:49 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New from Texas
Livingston Lawn Care
Today 11:17 AM
Today 01:47 PM
by Steve
1 28
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 01:37 PM
by Just for Cuts
9 150
You know it;s gonna be a...
stevef1201
Today 08:50 AM
Today 01:34 PM
by Steve
1 32
Customer letters
kslawn
07-23-2014 06:17 AM
Today 01:20 PM
by Steve
5 134
Texas lawn care company...
Livingston Lawn Care
Today 11:29 AM
Today 01:18 PM
by Just for Cuts
3 39
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
Today 01:15 PM
by Steve
12 385
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 10:12 PM
by ExtremeLawncareServices
77 4,390
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 07:09 PM
by SGL1
29 1,187
Need help determining...
Jbss861
07-20-2014 02:33 PM
Yesterday 01:11 PM
by Steve
13 321
Should I ?
googus
07-22-2014 04:06 PM
Yesterday 12:10 PM
by Steve
4 168
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Yesterday 06:46 AM
by kslawn
15 864
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Yesterday 06:38 AM
by kslawn
3 180
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Yesterday 06:28 AM
by kslawn
3 219
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 251
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 164
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,348
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 206
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 112
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 246
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 636
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 465
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 248
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 526
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 565
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 142
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 143
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 688
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,006
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 733
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 666
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,969
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 240
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,679
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 427
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 343
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 805
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 527
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 534
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,855
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 521
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 197
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 630
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 289
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 766
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,241
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 507
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 371
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 328
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,408
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 227
» Popular Tags
34'' ads blades butterfly gardens charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mechanic monthly mow mowing mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag schedule seo social media starting a business start up lawn care business steep lawns stihl sulky top dresser toro toro grand stand tree care trimmer rack walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:23 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:23 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy