Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

NEED HELP on finding a good letter........


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-24-2009, 01:12 AM
colorblind2u colorblind2u is offline
Members
 
Join Date: Mar 2008
Location: Omaha, NE
Posts: 1
Rep Power: 0
colorblind2u
Default NEED HELP on finding a good letter........

I am going into Real Estate companies and wanted to hand out my flyer showing my business. I just don't know what I should put in my letter? I know that the houses all need to be kept up on the outside in order to sell and if they sell the house the new owners could get a card or a letter showing who did the work.
Can someone please help me type a letter showing what to say?
THANK YOU,
Mark
__________________
Mark Burrell
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-24-2009, 02:01 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Real Estate Co's and banks

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by colorblind2u View Post
I am going into Real Estate companies and wanted to hand out my flyer showing my business. I just don't know what I should put in my letter? I know that the houses all need to be kept up on the outside in order to sell and if they sell the house the new owners could get a card or a letter showing who did the work.
Can someone please help me type a letter showing what to say?
THANK YOU,
Mark
I sent out mailings to all the RE co's and Banks in the area. Before starting, I talked to the agent who handled my home purchase. I found that they wouldn't even talk to me if I didn't have a business license and at least $1,000.000.00 liability insurance in the company name. You also need business umbrella insurance on your vehicle.

In my letter, I offered basic weekly and by-weekly service for mowing, edging, and weed wacking. Mentioned lot clean-up, hedge and bush trimming, my website (for pre-selling). etc. I also offered discounts for 3 or more property contracts highlighting advantages of giving street appeal for their properties.

I received 6 calls, got one 4 property contract and 2 agent contracts.

If you do get calls, do everything possible to meet them in person at the properties.

Hope this helps!

Steve
__________________


Reply With Quote
  #3  
Old 03-24-2009, 01:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I sent out mailings to all the RE co's and Banks in the area.
Do you remember how many you sent out and what you think the response rate was? That should give him a target of how many he should be sending out.

Quote:
If you do get calls, do everything possible to meet them in person at the properties.
Can you tell us a little why this is so important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-24-2009, 05:16 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Response Rate

Quote:
Originally Posted by Steve View Post
Do you remember how many you sent out and what you think the response rate was? That should give him a target of how many he should be sending out.

I mailed out letters (not flyers) to 31 RE Co's. I received 1 call and 3 contacts via my website. I have a 'Please provide the following contact information:' application on every page of my site. So about 13%. The call came in right away but the 3 web contacts camen in 3-4 weeks later. This tells me they either saved my letter or bookmarked my site.

I received no contacts from the 16 banks and credit unions except form letter information about joing them. So 0% response.
HTML clipboard

Can you tell us a little why this is so important?
I try to get the customer to meet me at the job for a number of reasons.
  1. To meet him (or her)
  2. To let them meet me
  3. To impart an air of professionalism.
  4. And, to see what I am getting in to
I try to make an appointment geared to his or her schedule. If I make one for 4:00 on Tuesday, I get there at 3:00 to walk the property and make notes. I make sure I look "Service Professional". Clean company T-Shirt, clean pants (I wear blue work pants). I keep a bussiness like hair cut like what they would see if they went into a proffesional entity like a bank. I work overtime at being polite and start by asking questions of them. I don't start a sales presenttion until after they get a chance to present their wants, needs, and expectations.

I never try to upsell until after I actually start the job. You have to build their confidence in you (not your company).

I always thank them for the opportunity to serve them (in those exact words) and leave them with a few business cards. I ask them only once if they are interested or if they would need time to discuss with their spouse, associates etc.

Always follow up

Steve
__________________


Reply With Quote
  #5  
Old 03-24-2009, 07:57 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Those are great points for everyone to consider.

Do you have a suggestion or advice for Mark what he should say in a letter to these real estate agents?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-24-2009, 08:37 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Suggestions

Quote:
Originally Posted by Steve View Post
Those are great points for everyone to consider.

Do you have a suggestion or advice for Mark what he should say in a letter to these real estate agents?
Mark,

When people go looking at new homes, the first thing they see the for sale sigh on a lawn. Point out in your letter that great curb appeal (what the whole property offers to their minds eye). After all they don't want to loose a perspective because the lawn reminds him of all the work he will have to make it presentable.

Assure them that you want to be a partner of sorts. You would like to put up an info display at their open houses, that you can direct prospects to them.

Plan your letter to not only cover lawn care, but also, how you can be a service to them professionally. How you could be a form of free advertisement. Plan to have a yard sign that has a place for an advertisement for them for your other jobs - a are you looking for a new home? type piggyback sign.

Get the free RE magazines from your local grocery store and digest it. Know their marketing ploys, their "this will get you interested phrases and slogans". Use this as your marketing plan to them!

Hope this helps.

Steve
__________________


Reply With Quote
  #7  
Old 03-24-2009, 08:43 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

How important is the presentation of the yard when it is trying to be sold? Should you suggest services like flower planting or even of bringing in flowers that are planted in large plants for their open house days to lighten up the area?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-24-2009, 09:05 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Presentation

Quote:
Originally Posted by Steve View Post
How important is the presentation of the yard when it is trying to be sold? Should you suggest services like flower planting or even of bringing in flowers that are planted in large plants for their open house days to lighten up the area?
When the time is right. We had a hard frost here 2 days ago. And putting potted plants out is also a problem. There seems to be an organized crime wave here. Houses with a For Sale sign out that is not occupied is very likely to be robbed. The thieves are brazen. They pull up in a truck with signs on it and neighbors just assume they are supposed to be there. They steal the heat pumps, and appliances. Nighttime thefts are also a big problem.

I purchased my house here a year ago. I closed on it on October 15th., 2007 and moved in Oct 31st after going back to NY and packing up and moving back. When I got here, my back door was missing along with my ref., stove,dishwasher, and my heat pump and compressor. The ref wouldn't fit out the back door so they took the door and tore out the door frame to make it large enough. Fortunately, I had insurance so all I had to come up with was the $500.00 deductible.

The RE's and banks are just beginning to put battery powered alarms on the properties. They don't seem to be helping much; to easy to circumvent or not loud enough.

I can always upsell when the weather stabilizes.

Steve
__________________


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Apology Letter? ABurlison General Business Discussions 2 10-15-2008 09:55 AM
Finding solid ground quickcleanlawn General Talk 3 12-13-2007 09:24 PM
Good deeds can make for good press Steve General Business Discussions 0 06-09-2006 03:59 PM
? finding thread and finalizing design GLAN General Business Discussions 1 07-26-2004 07:15 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stander Vs. Zt
totalscape
12-20-2014 07:57 PM
Today 05:42 AM
by Billy Goat
6 132
Complete body therapy...
zermin
Yesterday 11:51 PM
Yesterday 11:51 PM
by zermin
0 26
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Yesterday 09:46 PM
by Just Cuts
10 317
Facebook
element009
03-23-2011 09:36 AM
Yesterday 04:33 PM
by stevef1201
38 9,905
Ideas on a large bid
Knaubone
Yesterday 11:57 AM
Yesterday 11:57 AM
by Knaubone
0 48
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Yesterday 12:52 AM
by rmccutchan
31 9,071
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
12-20-2014 11:33 PM
by SuperiorPower
7 265
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,775
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 126
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 374
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 217
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 150
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,025
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,174
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,390
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 341
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 332
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 410
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 306
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 853
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 850
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 318
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,158
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 435
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,439
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 676
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 527
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 944
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 473
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 472
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,294
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,773
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,023
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,309
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,497
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 661
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 736
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,269
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 904
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,294
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,917
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 758
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,499
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 676
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,569
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,528
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,549
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 744
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,320
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,234
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades bush care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive georgia gopherhaul grass gravely growing a lawn care business hills holiday husqvarna jobs john deere quik trac labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new business new mower ordinance past due per hour service podcast profit on employee pto push versus ride running a business savannah search engine optimization seo shreaded small engine repair sprayer starting a business steep lawns theft toro grand stand trailer trimmer rack wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:22 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:22 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy