Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

NEED HELP on finding a good letter........


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-24-2009, 12:12 AM
colorblind2u colorblind2u is offline
Members
 
Join Date: Mar 2008
Location: Omaha, NE
Posts: 1
Rep Power: 0
colorblind2u
Default NEED HELP on finding a good letter........

I am going into Real Estate companies and wanted to hand out my flyer showing my business. I just don't know what I should put in my letter? I know that the houses all need to be kept up on the outside in order to sell and if they sell the house the new owners could get a card or a letter showing who did the work.
Can someone please help me type a letter showing what to say?
THANK YOU,
Mark
__________________
Mark Burrell
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-24-2009, 01:01 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 8
swstout is on a distinguished road
Default Real Estate Co's and banks

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by colorblind2u View Post
I am going into Real Estate companies and wanted to hand out my flyer showing my business. I just don't know what I should put in my letter? I know that the houses all need to be kept up on the outside in order to sell and if they sell the house the new owners could get a card or a letter showing who did the work.
Can someone please help me type a letter showing what to say?
THANK YOU,
Mark
I sent out mailings to all the RE co's and Banks in the area. Before starting, I talked to the agent who handled my home purchase. I found that they wouldn't even talk to me if I didn't have a business license and at least $1,000.000.00 liability insurance in the company name. You also need business umbrella insurance on your vehicle.

In my letter, I offered basic weekly and by-weekly service for mowing, edging, and weed wacking. Mentioned lot clean-up, hedge and bush trimming, my website (for pre-selling). etc. I also offered discounts for 3 or more property contracts highlighting advantages of giving street appeal for their properties.

I received 6 calls, got one 4 property contract and 2 agent contracts.

If you do get calls, do everything possible to meet them in person at the properties.

Hope this helps!

Steve
__________________


Reply With Quote
  #3  
Old 03-24-2009, 12:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I sent out mailings to all the RE co's and Banks in the area.
Do you remember how many you sent out and what you think the response rate was? That should give him a target of how many he should be sending out.

Quote:
If you do get calls, do everything possible to meet them in person at the properties.
Can you tell us a little why this is so important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-24-2009, 04:16 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 8
swstout is on a distinguished road
Default Response Rate

Quote:
Originally Posted by Steve View Post
Do you remember how many you sent out and what you think the response rate was? That should give him a target of how many he should be sending out.

I mailed out letters (not flyers) to 31 RE Co's. I received 1 call and 3 contacts via my website. I have a 'Please provide the following contact information:' application on every page of my site. So about 13%. The call came in right away but the 3 web contacts camen in 3-4 weeks later. This tells me they either saved my letter or bookmarked my site.

I received no contacts from the 16 banks and credit unions except form letter information about joing them. So 0% response.
HTML clipboard

Can you tell us a little why this is so important?
I try to get the customer to meet me at the job for a number of reasons.
  1. To meet him (or her)
  2. To let them meet me
  3. To impart an air of professionalism.
  4. And, to see what I am getting in to
I try to make an appointment geared to his or her schedule. If I make one for 4:00 on Tuesday, I get there at 3:00 to walk the property and make notes. I make sure I look "Service Professional". Clean company T-Shirt, clean pants (I wear blue work pants). I keep a bussiness like hair cut like what they would see if they went into a proffesional entity like a bank. I work overtime at being polite and start by asking questions of them. I don't start a sales presenttion until after they get a chance to present their wants, needs, and expectations.

I never try to upsell until after I actually start the job. You have to build their confidence in you (not your company).

I always thank them for the opportunity to serve them (in those exact words) and leave them with a few business cards. I ask them only once if they are interested or if they would need time to discuss with their spouse, associates etc.

Always follow up

Steve
__________________


Reply With Quote
  #5  
Old 03-24-2009, 06:57 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Those are great points for everyone to consider.

Do you have a suggestion or advice for Mark what he should say in a letter to these real estate agents?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-24-2009, 07:37 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 8
swstout is on a distinguished road
Default Suggestions

Quote:
Originally Posted by Steve View Post
Those are great points for everyone to consider.

Do you have a suggestion or advice for Mark what he should say in a letter to these real estate agents?
Mark,

When people go looking at new homes, the first thing they see the for sale sigh on a lawn. Point out in your letter that great curb appeal (what the whole property offers to their minds eye). After all they don't want to loose a perspective because the lawn reminds him of all the work he will have to make it presentable.

Assure them that you want to be a partner of sorts. You would like to put up an info display at their open houses, that you can direct prospects to them.

Plan your letter to not only cover lawn care, but also, how you can be a service to them professionally. How you could be a form of free advertisement. Plan to have a yard sign that has a place for an advertisement for them for your other jobs - a are you looking for a new home? type piggyback sign.

Get the free RE magazines from your local grocery store and digest it. Know their marketing ploys, their "this will get you interested phrases and slogans". Use this as your marketing plan to them!

Hope this helps.

Steve
__________________


Reply With Quote
  #7  
Old 03-24-2009, 07:43 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

How important is the presentation of the yard when it is trying to be sold? Should you suggest services like flower planting or even of bringing in flowers that are planted in large plants for their open house days to lighten up the area?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-24-2009, 08:05 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 8
swstout is on a distinguished road
Default Presentation

Quote:
Originally Posted by Steve View Post
How important is the presentation of the yard when it is trying to be sold? Should you suggest services like flower planting or even of bringing in flowers that are planted in large plants for their open house days to lighten up the area?
When the time is right. We had a hard frost here 2 days ago. And putting potted plants out is also a problem. There seems to be an organized crime wave here. Houses with a For Sale sign out that is not occupied is very likely to be robbed. The thieves are brazen. They pull up in a truck with signs on it and neighbors just assume they are supposed to be there. They steal the heat pumps, and appliances. Nighttime thefts are also a big problem.

I purchased my house here a year ago. I closed on it on October 15th., 2007 and moved in Oct 31st after going back to NY and packing up and moving back. When I got here, my back door was missing along with my ref., stove,dishwasher, and my heat pump and compressor. The ref wouldn't fit out the back door so they took the door and tore out the door frame to make it large enough. Fortunately, I had insurance so all I had to come up with was the $500.00 deductible.

The RE's and banks are just beginning to put battery powered alarms on the properties. They don't seem to be helping much; to easy to circumvent or not loud enough.

I can always upsell when the weather stabilizes.

Steve
__________________


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Apology Letter? ABurlison General Business Discussions 2 10-15-2008 08:55 AM
Finding solid ground quickcleanlawn General Talk 3 12-13-2007 08:24 PM
Good deeds can make for good press Steve General Business Discussions 0 06-09-2006 02:59 PM
? finding thread and finalizing design GLAN General Business Discussions 1 07-26-2004 06:15 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 08:37 AM
by CurbAppeal1
15 273
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Today 08:22 AM
by CurbAppeal1
11 202
Engine question
Blue Star Lawn Care
03-30-2015 09:47 PM
Today 06:51 AM
by Just for Cuts
4 92
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Yesterday 11:16 PM
by CurbAppeal1
11 337
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 11:07 PM
by ExtremeLawncareServices
36 4,157
Trailer flooring...
Pattersonllc
Yesterday 02:40 PM
Yesterday 10:34 PM
by SGL1
4 68
Staff at school give me...
LawnCareMan280
Yesterday 09:00 PM
Yesterday 09:00 PM
by LawnCareMan280
0 85
Flag or no flag
Matther777
03-24-2015 02:41 PM
Yesterday 08:05 PM
by shadrach
11 405
New to the site
tl757
Yesterday 07:30 PM
Yesterday 07:30 PM
by tl757
0 34
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 07:10 PM
by shadrach
9 296
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 06:30 PM
by lxarth
10 288
Snow removal contracts
CDLAWNCARE
Yesterday 02:57 PM
Yesterday 02:57 PM
by CDLAWNCARE
0 47
landscape insurance
clarkslawn
03-30-2015 10:14 PM
Yesterday 02:14 PM
by Steve
1 72
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Yesterday 01:50 PM
by Steve
3 110
Tree Service
Yard Elements
09-10-2011 08:19 PM
Yesterday 01:39 PM
by Steve
25 8,640
Hydro oil
googus
03-30-2015 06:45 AM
Yesterday 05:42 AM
by mac83
3 89
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-30-2015 10:51 PM
by SC93
22 650
Employee job training...
brookline
12-15-2014 07:15 PM
03-30-2015 07:39 PM
by SGL1
30 2,484
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
03-30-2015 07:36 PM
by SGL1
16 623
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-30-2015 07:08 PM
by Dan Tanner
7 449
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-30-2015 07:03 PM
by avetslawncare
11 444
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
03-30-2015 02:07 PM
by Steve
4 463
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-30-2015 01:40 PM
by Steve
3 226
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-30-2015 01:36 PM
by Steve
16 3,523
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 179
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 669
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 233
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 307
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 273
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 986
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,405
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,655
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 364
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 250
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,715
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 617
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 162
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 264
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 188
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 157
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,691
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 908
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,647
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 306
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 209
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 603
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 316
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 540
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 600
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,385
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google gravely growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service pricing pto scag v-ride secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy