Not giving it enough time?

I feel it goes far deeper than whether the business itself can do well or not, then I figure most folks compromise somewhere between what you speak of, and beating a dead horse.

[Lukacs Property Maintenance]

Lawn care business tips

I would like to write a quote or two from the book: " What is a loyal customer? One who will create positive word-of-mouth advertising about you, refer other people to do business with you, and FIGHT before they switch from you as a competitor." In the book there is what is called"Try this," it gives great things to try that really opens your eyes.Like this: "Be your own customer for a month," "Heres how "be your own customer" works: First, pretend you are a big customer. One your company would be hurt by if lost. Then pick up the phone from outside the office and select one of the 18.5 options below..." (here are only a few options from the list) "10. Call with gripe - have a complaint during the day. (was it handled in a memorable way) 11. Call up angry - get rude. (Did it end up good or bad?) 14. Have a quality problem. (Did it end up good or bad?) Hard Questions: Was anything so memorable that you had to tell someone else how great it was? Did ANYTHING memorable happen? If you don't know what the customer experiences, how can you understand them when they need help - have a problem - or want an order." This is something which threw me for a loop when I read it but it makes so much sense: "Treat every customer as though they were your favorite celebrity, hero, friend, neighbor, or your GRANDMA." There's lots more to learn in the book. It's a great read. -Mike

[Steve]

Which book was that from?

[Lukacs Property Maintenance]

The quotes were from the book:
Customer Satisfaction is worthless,
Customer LOYALTY is priceless.

How to make customers love you, keep them coming back and tell everyone they know.

By Jeffery Gitomer

Mike

[Steve]

Mike,

How do you feel now that book has given you an edge over competitors? What stands out that you have changed in your operations?

[Lukacs Property Maintenance]

The book helped me realize how important "the Customer" realy is.

How the smallest extra thing you do really helps with gainins trust and shows that you are not just out to make a buck. You are there for them, and are there to make the visit a memorable one EVERY TIME!

Mike