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Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Hey everyone let me know what you think


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
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  #1  
Old 03-19-2009, 06:02 PM
MattLuciano MattLuciano is offline
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Default Hey everyone let me know what you think

I just recently came up with a couple different forms im planning on using. These arent my primary flyers. The one is to stir up new business this year and the other is a pre printed estimate sheet thats on a heavy weight pre folded paper. What do you guys think?? Any insight is greatly appreciated.

Thanks

Matt Luciano
Ace Of Blades Landscaping LLC
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Old 03-20-2009, 07:39 AM
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Hi Matt,

Very creative! How will you be distributing them?

Also I was wondering which would be the best way to offer the discount? Should you offer a 10% discount on 6 month and 1 year payments or maybe offer 5% off for the half year and 10% off for the full year. That could be an incentive to get them to jump on the full year.

What's your view?
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Old 03-20-2009, 11:24 AM
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I was planning on targeting very large developments and just going door to door either leaving them on the mailboxes, or on the front door. What do you think?
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Old 03-20-2009, 12:23 PM
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I think it is a great idea. I would maybe make two different flyers with two different offers. Hand them out in different areas but keep track of where you hand them out. Then as the calls start coming in, you will know which offer got them to call. Or you could have a promotional code they need to give you. Then when you figure out which offer is better, experiment again and change one element of the offer and see if that then brings in more or less people.

It's a constant battle to see which offers will pull in the most customers.

With your one flyer you have a section for mulch required. Will you be handing those out to each home with a specific amount of mulch needed for their home? How will you come up with this price?
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Old 03-20-2009, 04:45 PM
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The sheet that has the section for mulch is my "estimate sheet". Thats the form I use when I receive a customer call to come to their property and give them a quote. One problem I am running into is after I give the quote, how would you suggest following up on it?
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Old 03-20-2009, 07:32 PM
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Thats a good question. Do you try to seal the deal on the spot when you give your estimate or how do you go about giving your estimates? Do you leave them in a mailbox? Is the customer present?
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Old 03-20-2009, 09:07 PM
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Most of the time when I am giving estimates no one is home, they are usually working. By customer request I either leave the estimate in the door or in their mailbox. I think handing the customer my estimate face to face would be ALOT easier to close the deal and get a contract signed right then and there but its not a perfect world so what do I do for the customers that I am forced to leave the estimates for them to review???
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Old 03-20-2009, 10:38 PM
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Quote:
Originally Posted by MattLuciano View Post
Most of the time when I am giving estimates no one is home, they are usually working. By customer request I either leave the estimate in the door or in their mailbox. I think handing the customer my estimate face to face would be ALOT easier to close the deal and get a contract signed right then and there but its not a perfect world so what do I do for the customers that I am forced to leave the estimates for them to review???
Hi Matt. It is always better to give your estimates while you are standing with the customer. More likely that they will give you the go-ahead. The exception to this is if it is a large job and you need to go home and run the figures and do some calculations. Even then you should present it to them in person after your figuring is done.

Another thing is after you present the quote, and they want to look it over, wait 3 days then call them and ask them what they thought of the estimate. If they have reservations, ask them what the issue is and see if it is something that you can be flexible on and maybe meet them in the middle somehow. Follow these simple rules and I promise you will land more bids!

Good luck.
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Old 03-21-2009, 07:12 AM
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I agree. I think if you try experimenting with what Brandon said, you are going to see a big difference. You can also judge the persons reaction to the price and if the price seems to be a sticking point, you can always ask them what you need to do to get their approval so you can start today. Maybe you could give them a certain % discount on the spot to get the job.

Being with the customer allows you to feel out the situation.

Let us know how this goes.
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Old 03-23-2009, 12:57 AM
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I agree, in person is best. It is easy for folks to say no, or just flat out disregard you, when you are not there. Like someone else said, if you are present you can feel out the situation and perhaps make some changes to seal the deal. You may have to sell why you are worth this money when your competitor charges $10 a week less.

If you are having problems being able to meet in person, you may want to play on the angle of liking to make in person contact so they know who they are potentially dealing with and who will be coming on their property to mow while they are not home. When you make contact, find something you have in common with them, but don't get too overly personal with them if this is the first time you meet. But then again, I am probably preaching to the choir with this info.
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