Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Give away idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-19-2009, 05:40 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default Give away idea

So it seems that giving away a few free mowings doesn't work for me. So I was thinking about going alittle over the top this year.

My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.

I really think this year is going to be harder to gain people, without being dirt cheap. So I'm trying to come up with some new ways of catching their eye. Normally once I get to a potential customers house they see my truck and myself and how professional I am and I can sell them.

I'm really only looking to add maybe 15-20 mowing clients, and I'm pretty sure I'll be landing a larger school for full maintenance. So I'm hoping 7500 flyers and alittle larger phonebook ads will accomplish the goal.

Thoughts on the give away?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-19-2009, 06:08 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.
WOW!

How would you word this ? Also how would you market this? What would they have to do to get it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-05-2009, 12:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I think I'm going against the give away idea. After discussing it with some people I think it will be too much of a hassle. I originally was going to just throw it out there that everyone that signed up for the year would be entered, and who ever was still a customer at the end of the year would still be in. But then someone brought up the thought of people complaining about paying more so they should get more of a chance to win. And the issue of people not being present to see the actual give away.

So I scratched the idea. I don't need to be so agressive this year with advertising either so i'll work on the idea and use it when needed.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #4  
Old 02-05-2009, 03:31 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

What other marketing ideas might you use instead?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-06-2009, 01:13 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it. With that, and the few customers I've already added, I'm only looking for 20 more weekly mowing accounts. I'm also marketing to my current customers for fertilizing to bump up sales.

I was about to go with a $4000 ad in the phone book but I'm going to call and cancel it and drop down to smaller ads just to keep a presence. With that and put out the 7500 flyers, I think I'll be good on marketing for the year.

btw, love the software, its so much better then what i had.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 02-06-2009, 04:28 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it.
How did you like working on the school's property? Any advice to others as to how to find out when such bids are available in their area? Also how should they best go about creating a bid for the jobs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2009, 09:17 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

For a bid that large, the best way I've found is break it down. They wanted a price on mowing, mulch, and shrub trimming. Theres 5 locations also. Each location I'd just go around and look at all the beds and estimate each bed for mulch and time to trim the shrubs. Then add them all up and figure the price. Strangely, I'm always within .5 yard of mulch when I just eye ball it, when I actually measure, I'm never accurate. Same with mowing, I just break the areas down and figure the time on each and add it all up. It's worked well on multiple properties for me.

As for finding out when places are taking bids. I mostly always received calls from the property managers. But, keep records! This school called me once 2 years ago, last year I missed the bid deadline because they changed it and they didn't call me, this year I called them. I kept his name and number so I could always call and inquire. It's kind of like creating your own property manager database.

Or you could call places and ask to speak with the person in charge of property maint. That's worked a couple times for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 02-08-2009, 03:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

That is neat! Do you get a chance to see what the previous year's contracts were priced at for the schools? Is that public record? Would that help you create a target of what you should be shooting for with your bid price?

Or do you know what others have bid on the same job and how you compared?

That would be interesting to know too!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
free, give away, lawn care, mowing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Goodie idea to give to help retain customers Steve Lawn Care Marketing & Post your marketing material for review! 0 10-20-2008 05:38 AM
What do you give bids in? FourSeasons General Talk 5 10-13-2008 02:44 PM
Give Away of the Day Little's General Business Discussions 9 02-23-2008 11:47 AM
Never give in.  Never give in. StartALawnCareBusiness Starting a lawn care business. 1 10-07-2007 06:16 AM
Gonna give it my best watts_mowing Introduce Yourself 2 10-03-2007 01:15 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Engine question
Blue Star Lawn Care
03-30-2015 09:47 PM
Today 06:51 AM
by Just for Cuts
4 83
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Today 06:38 AM
by Just for Cuts
9 185
First big mower decision?
SGL1
03-28-2015 08:58 AM
Yesterday 11:21 PM
by ExtremeLawncareServices
14 264
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Yesterday 11:16 PM
by CurbAppeal1
11 332
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 11:07 PM
by ExtremeLawncareServices
36 4,155
Trailer flooring...
Pattersonllc
Yesterday 02:40 PM
Yesterday 10:34 PM
by SGL1
4 67
Staff at school give me...
LawnCareMan280
Yesterday 09:00 PM
Yesterday 09:00 PM
by LawnCareMan280
0 73
Flag or no flag
Matther777
03-24-2015 02:41 PM
Yesterday 08:05 PM
by shadrach
11 404
New to the site
tl757
Yesterday 07:30 PM
Yesterday 07:30 PM
by tl757
0 32
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 07:10 PM
by shadrach
9 290
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 06:30 PM
by lxarth
10 285
Snow removal contracts
CDLAWNCARE
Yesterday 02:57 PM
Yesterday 02:57 PM
by CDLAWNCARE
0 46
landscape insurance
clarkslawn
03-30-2015 10:14 PM
Yesterday 02:14 PM
by Steve
1 72
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Yesterday 01:50 PM
by Steve
3 110
Tree Service
Yard Elements
09-10-2011 08:19 PM
Yesterday 01:39 PM
by Steve
25 8,639
Hydro oil
googus
03-30-2015 06:45 AM
Yesterday 05:42 AM
by mac83
3 87
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-30-2015 10:51 PM
by SC93
22 649
Employee job training...
brookline
12-15-2014 07:15 PM
03-30-2015 07:39 PM
by SGL1
30 2,484
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
03-30-2015 07:36 PM
by SGL1
16 620
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-30-2015 07:08 PM
by Dan Tanner
7 449
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-30-2015 07:03 PM
by avetslawncare
11 442
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
03-30-2015 02:07 PM
by Steve
4 462
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-30-2015 01:40 PM
by Steve
3 223
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-30-2015 01:36 PM
by Steve
16 3,520
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 177
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 662
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 231
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 305
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 273
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 966
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,384
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,653
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 363
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 248
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,715
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 613
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 160
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 264
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 185
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,679
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 906
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,644
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 304
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 209
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 602
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 315
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 540
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 588
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,383
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate facebook ferris foreman google gravely growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service pricing pto secrets to landscaping seo shell shreaded snow plowing sq ft square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:42 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy