Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Give away idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-19-2009, 05:40 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default Give away idea

So it seems that giving away a few free mowings doesn't work for me. So I was thinking about going alittle over the top this year.

My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.

I really think this year is going to be harder to gain people, without being dirt cheap. So I'm trying to come up with some new ways of catching their eye. Normally once I get to a potential customers house they see my truck and myself and how professional I am and I can sell them.

I'm really only looking to add maybe 15-20 mowing clients, and I'm pretty sure I'll be landing a larger school for full maintenance. So I'm hoping 7500 flyers and alittle larger phonebook ads will accomplish the goal.

Thoughts on the give away?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-19-2009, 06:08 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.
WOW!

How would you word this ? Also how would you market this? What would they have to do to get it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-05-2009, 12:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I think I'm going against the give away idea. After discussing it with some people I think it will be too much of a hassle. I originally was going to just throw it out there that everyone that signed up for the year would be entered, and who ever was still a customer at the end of the year would still be in. But then someone brought up the thought of people complaining about paying more so they should get more of a chance to win. And the issue of people not being present to see the actual give away.

So I scratched the idea. I don't need to be so agressive this year with advertising either so i'll work on the idea and use it when needed.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #4  
Old 02-05-2009, 03:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

What other marketing ideas might you use instead?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-06-2009, 01:13 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it. With that, and the few customers I've already added, I'm only looking for 20 more weekly mowing accounts. I'm also marketing to my current customers for fertilizing to bump up sales.

I was about to go with a $4000 ad in the phone book but I'm going to call and cancel it and drop down to smaller ads just to keep a presence. With that and put out the 7500 flyers, I think I'll be good on marketing for the year.

btw, love the software, its so much better then what i had.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 02-06-2009, 04:28 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it.
How did you like working on the school's property? Any advice to others as to how to find out when such bids are available in their area? Also how should they best go about creating a bid for the jobs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2009, 09:17 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

For a bid that large, the best way I've found is break it down. They wanted a price on mowing, mulch, and shrub trimming. Theres 5 locations also. Each location I'd just go around and look at all the beds and estimate each bed for mulch and time to trim the shrubs. Then add them all up and figure the price. Strangely, I'm always within .5 yard of mulch when I just eye ball it, when I actually measure, I'm never accurate. Same with mowing, I just break the areas down and figure the time on each and add it all up. It's worked well on multiple properties for me.

As for finding out when places are taking bids. I mostly always received calls from the property managers. But, keep records! This school called me once 2 years ago, last year I missed the bid deadline because they changed it and they didn't call me, this year I called them. I kept his name and number so I could always call and inquire. It's kind of like creating your own property manager database.

Or you could call places and ask to speak with the person in charge of property maint. That's worked a couple times for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 02-08-2009, 03:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,395
Rep Power: 10
Steve has disabled reputation
Default

That is neat! Do you get a chance to see what the previous year's contracts were priced at for the schools? Is that public record? Would that help you create a target of what you should be shooting for with your bid price?

Or do you know what others have bid on the same job and how you compared?

That would be interesting to know too!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
free, give away, lawn care, mowing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Goodie idea to give to help retain customers Steve Lawn Care Marketing & Post your marketing material for review! 0 10-20-2008 05:38 AM
What do you give bids in? FourSeasons General Talk 5 10-13-2008 02:44 PM
Give Away of the Day Little's General Business Discussions 9 02-23-2008 11:47 AM
Never give in.  Never give in. StartALawnCareBusiness Starting a lawn care business. 1 10-07-2007 06:16 AM
Gonna give it my best watts_mowing Introduce Yourself 2 10-03-2007 01:15 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Yesterday 09:41 PM
by SGL1
24 6,384
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 08:12 PM
by ExtremeLawncareServices
122 8,517
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 08:02 PM
by ExtremeLawncareServices
11 558
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
Yesterday 07:35 PM
by ExtremeLawncareServices
3 177
Hello from CNY
arazucontracting
Yesterday 06:07 PM
Yesterday 06:07 PM
by arazucontracting
0 45
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Yesterday 04:52 PM
by Steve
4 206
Not sure, but anyone do...
SnowRemoval2k14
Yesterday 12:10 AM
Yesterday 04:49 PM
by Steve
1 154
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 04:45 PM
by Steve
9 618
Mulching beds
Bradcook21
09-21-2014 07:43 AM
Yesterday 04:43 PM
by Steve
3 230
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 04:36 PM
by Steve
3 620
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 04:35 PM
by Steve
12 981
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 953
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,165
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,553
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 560
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,956
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 412
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 670
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,063
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 486
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 826
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 613
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,346
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,055
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,261
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 938
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 520
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 626
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 539
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,265
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,030
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,149
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 512
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 527
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,942
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 771
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,434
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,428
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 940
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,705
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,195
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,761
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 637
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,387
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,478
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 856
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,157
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,924
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,246
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 829
» Popular Tags
2wd apartment complex article marketing bid blades charge christmas lighting collections collections subcontractor commercial customers decorating ditches employee problems exmark ferris fundraiser georgia gopherhaul grass gravely growing a lawn care business hardscapes holiday lighting how much to charge installation kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf lighting brass outdoor lights marketing mow mulch new buisness past due podcast promotion pto redmax running a business savannah scag schedule seo small engine repair snow sprayer starting a business steep lawns stihl sulky theft of services top dresser toro trimmer rack truck new used landscape turfgrass consulting walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:03 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:03 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy