Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Give away idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-19-2009, 06:40 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default Give away idea

So it seems that giving away a few free mowings doesn't work for me. So I was thinking about going alittle over the top this year.

My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.

I really think this year is going to be harder to gain people, without being dirt cheap. So I'm trying to come up with some new ways of catching their eye. Normally once I get to a potential customers house they see my truck and myself and how professional I am and I can sell them.

I'm really only looking to add maybe 15-20 mowing clients, and I'm pretty sure I'll be landing a larger school for full maintenance. So I'm hoping 7500 flyers and alittle larger phonebook ads will accomplish the goal.

Thoughts on the give away?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-19-2009, 07:08 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.
WOW!

How would you word this ? Also how would you market this? What would they have to do to get it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-05-2009, 01:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I think I'm going against the give away idea. After discussing it with some people I think it will be too much of a hassle. I originally was going to just throw it out there that everyone that signed up for the year would be entered, and who ever was still a customer at the end of the year would still be in. But then someone brought up the thought of people complaining about paying more so they should get more of a chance to win. And the issue of people not being present to see the actual give away.

So I scratched the idea. I don't need to be so agressive this year with advertising either so i'll work on the idea and use it when needed.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #4  
Old 02-05-2009, 04:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

What other marketing ideas might you use instead?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-06-2009, 02:13 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it. With that, and the few customers I've already added, I'm only looking for 20 more weekly mowing accounts. I'm also marketing to my current customers for fertilizing to bump up sales.

I was about to go with a $4000 ad in the phone book but I'm going to call and cancel it and drop down to smaller ads just to keep a presence. With that and put out the 7500 flyers, I think I'll be good on marketing for the year.

btw, love the software, its so much better then what i had.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 02-06-2009, 05:28 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it.
How did you like working on the school's property? Any advice to others as to how to find out when such bids are available in their area? Also how should they best go about creating a bid for the jobs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2009, 10:17 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

For a bid that large, the best way I've found is break it down. They wanted a price on mowing, mulch, and shrub trimming. Theres 5 locations also. Each location I'd just go around and look at all the beds and estimate each bed for mulch and time to trim the shrubs. Then add them all up and figure the price. Strangely, I'm always within .5 yard of mulch when I just eye ball it, when I actually measure, I'm never accurate. Same with mowing, I just break the areas down and figure the time on each and add it all up. It's worked well on multiple properties for me.

As for finding out when places are taking bids. I mostly always received calls from the property managers. But, keep records! This school called me once 2 years ago, last year I missed the bid deadline because they changed it and they didn't call me, this year I called them. I kept his name and number so I could always call and inquire. It's kind of like creating your own property manager database.

Or you could call places and ask to speak with the person in charge of property maint. That's worked a couple times for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 02-08-2009, 04:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

That is neat! Do you get a chance to see what the previous year's contracts were priced at for the schools? Is that public record? Would that help you create a target of what you should be shooting for with your bid price?

Or do you know what others have bid on the same job and how you compared?

That would be interesting to know too!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
free, give away, lawn care, mowing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Goodie idea to give to help retain customers Steve Lawn Care Marketing & Post your marketing material for review! 0 10-20-2008 06:38 AM
What do you give bids in? FourSeasons General Talk 5 10-13-2008 03:44 PM
Give Away of the Day Little's General Business Discussions 9 02-23-2008 12:47 PM
Never give in.  Never give in. StartALawnCareBusiness Starting a lawn care business. 1 10-07-2007 07:16 AM
Gonna give it my best watts_mowing Introduce Yourself 2 10-03-2007 02:15 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Opinions on truck wrap
Truro
Today 04:21 PM
Today 08:01 PM
by Truro
2 50
stubbon people
Bradcook21
02-16-2015 04:25 PM
Today 12:38 PM
by jrs.landscaping
39 1,251
How to sell annual...
GroPro
02-17-2015 12:31 PM
Today 11:57 AM
by CHenricks
6 524
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Today 08:48 AM
by jrs.landscaping
11 534
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 08:46 AM
by jrs.landscaping
23 493
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 08:54 PM
by Bradcook21
5 184
My Newborn son
avetslawncare
Yesterday 01:07 PM
Yesterday 02:18 PM
by Steve
2 60
Facebook
element009
03-23-2011 09:36 AM
Yesterday 11:37 AM
by ExtremeLawncareServices
52 11,801
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,729
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 510
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
02-26-2015 02:51 PM
by Steve
2 275
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 112
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 106
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 715
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 116
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 453
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,795
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 232
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 228
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,815
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 651
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 630
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 271
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 274
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 228
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 257
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 253
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 417
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 515
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 285
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 619
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 502
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,659
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 417
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,209
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,875
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 523
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,474
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,115
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 597
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 408
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,017
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 361
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 676
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 492
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 612
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,397
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 826
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,515
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,228
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial demonstration edging employee problems facebook ferris first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft square foot sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:34 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:34 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy