Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website and video ideas


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-10-2008, 04:13 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default Website and video ideas

I found this video online and it shows a lawn care business owner's website. I wanted to point out a few things. Check out how he has his service area located at the top of his page and along the right side. That should help out quite a bit to improve his search engine results when people look for lawn care and his area in a search engine.


Lawn Mowing Lynnwood Washington - The most amazing videos are a click away
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-29-2009, 12:37 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Toms Mowing Video

Lawn care business tipsLawn Care Business Book
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.

It was posted almost a year ago. After almost a year it should be above the fold by now (or his website should) if he had done it right.

I also believe that you've got to "sell the click". Think TV ad.

I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
Reply With Quote
  #3  
Old 01-30-2009, 10:43 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.
What do you feel he did wrong? What could have he done to take better advantage of the 'link juice?'

Quote:
I also believe that you've got to "sell the click". Think TV ad.
What would you suggest he should have done differently with this?

His video screen image:


And yours.


Quote:
I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
From your perspective what makes your video freeze frame sell a little stronger?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2009, 11:57 AM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Better Video Sales

I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.

As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Reply With Quote
  #5  
Old 02-02-2009, 07:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.
Those are very good points. The video didn't seem like a sales video at all. It seemed like a video explaining how to use his site.

Quote:
As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Great book. I hope others enjoy reading it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2009, 04:34 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

It's very easy to install a login/password script that takes existing customers to a tutorial screencast video page about how to pay their bill etc.

That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.

Sales and link juice, or Link juice and sales. Everything else is a waste of time and bandwidth.

I know I've said it before, but the "Dothan lawn Care Caper" is coming out in 48 hours. Why is this important? Here's why; "if you don't your competition will."

That's why.
Reply With Quote
  #7  
Old 02-03-2009, 07:26 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Quote:
That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.
How much of it though say in this case, is just an experimentation with this new concept of using video on a website. It seems many times it's like having a new tool and not knowing what to do with it.

What's fascinating is that here we are discussing his video and he is getting attention from it. Which makes you wonder if it goes back to the old saying "there is no such thing as bad publicity."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need some ideas New2thebiz Truck & Trailer Sign Design, silk screened apparel & uniform discussion 3 06-04-2008 01:39 AM
Tiger Time Website ideas Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 08-16-2007 09:48 AM
Tiger Time Website ideas Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 07-31-2007 06:44 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Big mowing job
Bradcook21
Yesterday 03:57 PM
Yesterday 07:40 PM
by Bradcook21
4 61
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 02:32 PM
by mattthelawnguy
8 336
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 01:53 PM
by malaboy
1,226 401,083
Hello Everybody
budspop
Yesterday 11:42 AM
Yesterday 11:42 AM
by budspop
0 31
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 123
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 225
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 204
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 210
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 362
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 208
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 738
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,916
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 362
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-27-2015 11:27 AM
by googus
8 553
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,409
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,392
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,454
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 300
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 422
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 318
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 338
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,717
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,667
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,473
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 346
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 292
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 462
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,467
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 391
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,233
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 364
» Popular Tags
accounting advertising apartment bid apartment complex apartment lawn care estimate applying bark blowout bob villa collections contract help curb appeal services demonstration design door hangers edging employee problems equipment rental facebook flyers free advertising free lawn care google hardscapes hiring how to husqvarna hydro increase customers invoicing jobs landscape services landscaping landscaping training lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing quickbooks online roundup scag secrets to landscaping sell the vision seo shreaded small engine repair snow plowing solo solo backpack sprayer sq ft square foot swzt tree up sell employee walk behind web design website website design winterization wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:48 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:48 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy