Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-10-2009, 03:35 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default sales technique

I generally only suggest aeration to a customer once during the season. Honestly, if I know that the customer has the money and he cares about the quality of his/her lawn I'll recommend a spring and fall aeration. They are both beneficial. In the spring I tell the customer that the winter freeze heavily compacted their top soil. In the fall I tell the customer that the summer heat heavily compacted their soil. I do try to explain that as best I can within a limited space on my suggestion area on my invoice. If I'm able to meet with the customer, I have a soil plug remover that I keep in the toolbox of my truck. I take that out and try to shove it into the lawn in front of the customer. They get to see how hard I have to shove that into the soil in order to pull out a plug. Then I go into the benefits of aerating your lawn. Soil compaction, clay soils here in Illinois, allowing your root system to go deeper, better absorption of rain and fertilizers, etc... (If anyone on this forum doesn't know the benefits of aeration and wants to do them (they tend to be a high ticket service that many home owners don't want to do themselves. So they will pay the money to have you do it.) I suggest doing a search on benefits of aeration and memorize them.) I have an informational brochure that I leave with the customer's invoice. I don't have it saved on my computer or I would attach it so you can see it. But again, if you do a web search on benefits of aeration you can get informed that way. I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves. The most important thing I can say is NEVER LIE to your customer!!! If you get in the habit of doing it you will lie to the wrong person. You'll lie to someone who knows his/her way around the yard and you'll lose that customer and he/she will tell everyone who'll listen that you lied to them. Finally, again I never use a hard sales approach. I treat all my customers like their my best friend.
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-10-2009, 03:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves.
Great thoughts Jeff.

How often do you find yourself suggesting the re-mulching of the beds?

When you are talking to the customer, what do you suggest to the the reason why the mulch should be 2" vs 3/4 of an inch?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 01-10-2009, 09:43 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

Generally, I only find myself suggesting remulching every couple of years, depending on the quality of the mulch they're willing to purchase (i.e. how much they're willing to spend). I recommend 2" of mulch around the trees because it helps keep down on weeds, (I also recommend applying Preen under the newly laid mulch.) 2" of mulch is a good amount for insulating the soil to help keep moisture in the soil. The mulch also works as a sun barrier to keep the sun off the soil. If there isn't enough mulch the sun can more easily get through.
__________________
Jeff Dobbin
Reply With Quote
  #14  
Old 01-10-2009, 11:08 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Great insight!

Jeff,

When you worked with your previous employer, how much did they want you to market in the surrounding properties that you serviced? Did you utilize the clover leaf marketing technique? Or any other marketing concepts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-11-2009, 06:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

When I worked with the previous employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of Illinois almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didn't do much of that. So we would hang door hangers saying things like, "check out your neighbors yard. Doesn't it look great? Don't you want your yard to look that good?" Then we would get their phone number out of a reverse directory and call them until they threatened to call the police. Now I go out and hang door hangers marketing my materials. I generally try to do that on weekends hoping that I'll catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, "wouldn't you rather be spending time doing something else right now?" If there's kids around I use that to my advantage. I have kids of my own and I say things like, "they won't be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless." In fact I'm trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.
__________________
Jeff Dobbin

Last edited by jdobbin14; 01-11-2009 at 06:43 PM. Reason: Forgot to add the last part
Reply With Quote
  #16  
Old 01-11-2009, 07:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Hey Jeff,

How about something like this? I will put the clean template without text in the free door hanger section.
Attached Images
File Type: jpg spend-time-with-your-kids.jpg (35.5 KB, 13 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 01-11-2009, 08:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

Thank you Steve.
__________________
Jeff Dobbin
Reply With Quote
  #18  
Old 01-11-2009, 09:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I hope you can use it. Show us what you create!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 11:49 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 09:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 11:14 PM
by Matther777
5 175
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 11:01 PM
by ExtremeLawncareServices
118 8,056
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 05:59 PM
by ExtremeLawncareServices
11 793
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:29 PM
by acrajchel
6 959
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 11:49 AM
by Steve
23 1,317
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 08:17 AM
by ExtremeLawncareServices
9 293
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,721
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 149
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 400
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 887
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 228
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 586
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 380
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 399
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,171
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,842
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,063
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 759
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 361
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 412
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 381
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 375
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,073
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 848
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 979
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 341
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 255
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,757
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 595
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,242
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,252
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 768
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,505
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 988
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,585
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 471
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,216
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,287
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 678
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 966
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,758
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,054
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 656
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 603
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 699
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 712
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 966
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,036
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 947
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 863
» Popular Tags
4wd apartment bid apartment lawn care estimate butterfly gardens care charge christmas deliquentaccounts estimate exmark fall ferris financing foreman four wheel drive franchise gopherhaul grass gravely hills holiday how much to charge introduction john deere quik trac kansas city labor cost landscape services late lawn lawn care busines plan lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup lesco lighting managing a lawn care business marketing mechanic mowing mulch price new buisness new business new mower outdoor environments podcast property management company push versus ride reo rotating scag scripts search engine optimization season seo snow plowing starting a business starting a lawn care business steve stihl theft tips toro tractor auger walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:41 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:41 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy