Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-10-2009, 04:35 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default sales technique

I generally only suggest aeration to a customer once during the season. Honestly, if I know that the customer has the money and he cares about the quality of his/her lawn I'll recommend a spring and fall aeration. They are both beneficial. In the spring I tell the customer that the winter freeze heavily compacted their top soil. In the fall I tell the customer that the summer heat heavily compacted their soil. I do try to explain that as best I can within a limited space on my suggestion area on my invoice. If I'm able to meet with the customer, I have a soil plug remover that I keep in the toolbox of my truck. I take that out and try to shove it into the lawn in front of the customer. They get to see how hard I have to shove that into the soil in order to pull out a plug. Then I go into the benefits of aerating your lawn. Soil compaction, clay soils here in Illinois, allowing your root system to go deeper, better absorption of rain and fertilizers, etc... (If anyone on this forum doesn't know the benefits of aeration and wants to do them (they tend to be a high ticket service that many home owners don't want to do themselves. So they will pay the money to have you do it.) I suggest doing a search on benefits of aeration and memorize them.) I have an informational brochure that I leave with the customer's invoice. I don't have it saved on my computer or I would attach it so you can see it. But again, if you do a web search on benefits of aeration you can get informed that way. I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves. The most important thing I can say is NEVER LIE to your customer!!! If you get in the habit of doing it you will lie to the wrong person. You'll lie to someone who knows his/her way around the yard and you'll lose that customer and he/she will tell everyone who'll listen that you lied to them. Finally, again I never use a hard sales approach. I treat all my customers like their my best friend.
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-10-2009, 04:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves.
Great thoughts Jeff.

How often do you find yourself suggesting the re-mulching of the beds?

When you are talking to the customer, what do you suggest to the the reason why the mulch should be 2" vs 3/4 of an inch?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 01-10-2009, 10:43 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

Generally, I only find myself suggesting remulching every couple of years, depending on the quality of the mulch they're willing to purchase (i.e. how much they're willing to spend). I recommend 2" of mulch around the trees because it helps keep down on weeds, (I also recommend applying Preen under the newly laid mulch.) 2" of mulch is a good amount for insulating the soil to help keep moisture in the soil. The mulch also works as a sun barrier to keep the sun off the soil. If there isn't enough mulch the sun can more easily get through.
__________________
Jeff Dobbin
Reply With Quote
  #14  
Old 01-11-2009, 12:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Great insight!

Jeff,

When you worked with your previous employer, how much did they want you to market in the surrounding properties that you serviced? Did you utilize the clover leaf marketing technique? Or any other marketing concepts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-11-2009, 07:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

When I worked with the previous employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of Illinois almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didn't do much of that. So we would hang door hangers saying things like, "check out your neighbors yard. Doesn't it look great? Don't you want your yard to look that good?" Then we would get their phone number out of a reverse directory and call them until they threatened to call the police. Now I go out and hang door hangers marketing my materials. I generally try to do that on weekends hoping that I'll catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, "wouldn't you rather be spending time doing something else right now?" If there's kids around I use that to my advantage. I have kids of my own and I say things like, "they won't be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless." In fact I'm trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.
__________________
Jeff Dobbin

Last edited by jdobbin14; 01-11-2009 at 07:43 PM. Reason: Forgot to add the last part
Reply With Quote
  #16  
Old 01-11-2009, 08:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Hey Jeff,

How about something like this? I will put the clean template without text in the free door hanger section.
Attached Images
File Type: jpg spend-time-with-your-kids.jpg (35.5 KB, 13 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 01-11-2009, 09:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

Thank you Steve.
__________________
Jeff Dobbin
Reply With Quote
  #18  
Old 01-11-2009, 10:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

I hope you can use it. Show us what you create!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 02:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 12:49 PM
advertising landonkade Starting a lawn care business. 25 07-14-2007 11:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 10:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 04:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Facebook
element009
03-23-2011 09:36 AM
Today 04:33 PM
by stevef1201
38 9,871
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Today 04:29 PM
by stevef1201
9 268
Stander Vs. Zt
totalscape
Yesterday 07:57 PM
Today 04:26 PM
by stevef1201
4 84
Ideas on a large bid
Knaubone
Today 11:57 AM
Today 11:57 AM
by Knaubone
0 35
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Today 12:52 AM
by rmccutchan
31 9,033
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 11:33 PM
by SuperiorPower
7 252
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,711
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 117
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 354
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 201
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 142
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,011
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,161
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,369
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 331
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 320
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 397
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 292
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 842
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 841
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 304
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,138
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 422
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,421
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 667
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 512
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 938
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 458
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 460
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,262
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,752
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,005
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,300
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,486
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 640
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 724
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,258
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 894
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,276
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,898
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 742
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,488
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 666
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,559
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,518
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,541
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 732
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,309
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,222
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 644
» Popular Tags
2wd 4x4 apartment complex bark billy goat brushcutter blades bob villa care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive gopherhaul gravely growing a lawn care business hardscapes hills holiday husqvarna jobs labor cost landscape services lawn lawn care lawn care business lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new mower past due per hour service podcast pto push versus ride running a business savannah scripts search engine optimization seo shell shreaded small engine repair snow sprayer starting a business toro grand stand trailer trimmer rack truck new used landscape turfgrass consulting up sell employee won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:30 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:30 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy