Everyone please read and give feedback

Originally Posted by Steve Rob, Do you still offer those services or market them? Or is it not worth your time anymore? Yes i still offer these services, I do not market them, i have property mangers and a paint company the market my service to there customers, it is still worth my time since it helps with the slow times during mowing, since this year i only marketed for 1 time mows, had 4 regular weekly mows next year i am trying commercial and land more weekly mowing. Rob

[Steve]

Lawn care business tips

i have property mangers and a paint company the market my service to there customers, How would you suggest other lawn care business owners get others to help market their services the way you do?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.

[mhoward92]

I think the hardest part of this type of business is actually "sticking the client" I mean anyone will let you mow their lawn for $35, but the part that gets tricky is actually convincing them to pay you that all year. I know quality of the service will help but even if the job is done perfect many people I have found don't like to pay someone that much for a lawn service. It does not sound much to us but many people rather pay a 10 year old kid to do a half/half job and only pay him $10.

I'm not saying this always applies but in general thats what has been hard for me. (especially the older people with tight pockets)

[Steve]

One of the things we have seen is this is especially true with cheaper customers. When you position your business based on lower prices, you tend to attract flighty customers that come and go at a whim.

Have you found this to be the case too?

I think the hardest part of this type of business is actually "sticking the client" I mean anyone will let you mow their lawn for $35, but the part that gets tricky is actually convincing them to pay you that all year.

Are you offering a 12 equal month budget payment plan to your customers? Is this what you mean?

[mhoward92]

well i'm talking about the prices period. I have found it hard to get people to understand that is 35$. instead of $20.

[Steve]

How is your area? Are there sections that are richer than others? Which neighborhoods do you find yourself servicing mostly?

[mhoward92]

yes, there are rich and poor neighborhoods. I do more service for the rich. my problem comes trying to get the service with the poor.

[Steve]

my problem comes trying to get the service with the poor.

This is fascinating! What is your view then on why you try to get more business from the poorer area vs focusing on getting more business from the richer area?

[mhoward92]

Well I guess i was not very clear, when i said "poor" i guess i ment more "non rich" So obviously with knowing that information you know that my area like most other areas only has a handful of rich. the rest are Average i guess i mis used the term "poor" But my goal at this point is to begin building a strong clientel structure. that way i can begin to think about what to do with my profits to expand the business.