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Websites...are they really worth it?


General Business Discussions

A place to talk about general business discussions.
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  #11  
Old 12-24-2005, 10:54 AM
ritchiem
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Chucks offer seems pretty good...I use Omnis.com and I cannot complain. Godaddy.com is good for the price however their customer support is next to nill and it is very hard to install scripts.
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  #12  
Old 01-10-2006, 11:27 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
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With the way the internet has become such an integral part of so many people's lives, I'd say a website can be a very important part of a successful marketing plan. As TG said, do you NEED a website? No.

However, with as cheaply as you can get a website these days, it's almost silly to not have one. The use of the internet will only continue to grow and as a result, more and more people will be going online to research, locate, and contact service providers.

The key to capitalizing on a website is integrating it into your overall marketing strategy. Establishing a relationship, educating your prospects, overcoming skepticism and showing your prospects how they'll benefit from your service are vital components of the sales process. A good website can do all of that for you without you ever having to be there. The nice thing too is that it works 24/7/365, never takes a day off, and never asks for a raise.

Now, the majority of lawn care sites I've seen are little more than an online brochure or portfolio. While that's not a bad thing for all the reasons I listed above, I think a website could and should do much more. A good website that's part of an integrated marketing strategy should capture the contact information of the visitors. This will allow you to continue delivering your sales message until either they buy or die.

Finally, as Ritchiem mentioned, for your website to be found online it takes some work to get it optimized and indexed by search engines. There's no shortcut for this, but there are also ways to be found online that really can happen almost overnight. Services like Google Local, Yahoo! Local, Angie's List, and Craig's List are all places people go to find service providers in their local area. Getting your business listed isn't a difficult process and it makes it super-easy for people to find you online.

Think about it. Someone in your area goes to Yahoo! Local, types in 'lawn care service', and up pops your company with a link to your website. They click over to your website, read a sales message that educates them on choosing a quality lawn care provider and why you'll provide them all the benefits they're looking for, and it offers them a free estimate for submitting their information online. Before you know it, you have a new customer and your website basically did all the selling for you! I know this may seem a bit over-simplified but it does happen.

Anyway, sorry about about being so long-winded but I hope it's help cast this topic in a new light.
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