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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Important numbers - marketing idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #21  
Old 10-30-2008, 07:26 PM
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I had a quick look into this too, great Idea. But.. for my little town, the free weekly newspaper distribution is 10200, they will put an insert in it for $75 per thousand, For the magnets themselves, cheapest place online I can find for a 5x7 is 48 cents each based on 10000, so.. $4800 plus shipping for the magnets and another $750 for distribution put me at $5550 before taxes and labour. it looks like I can get about 40 companies on there. So for about $140 per company I can break even. How can you offer bold for $45? what is your circulation estimates? how many magnets are you looking to create?

Are you just getting each contact a certain amount of magnets and letting them pass them out to whoever?
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  #22  
Old 10-31-2008, 04:26 AM
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I had a quick look into this too, great Idea. But.. for my little town, the free weekly newspaper distribution is 10200, they will put an insert in it for $75 per thousand, For the magnets themselves, cheapest place online I can find for a 5x7 is 48 cents each based on 10000, so.. $4800 plus shipping for the magnets and another $750 for distribution put me at $5550 before taxes and labour. it looks like I can get about 40 companies on there. So for about $140 per company I can break even. How can you offer bold for $45? what is your circulation estimates? how many magnets are you looking to create?
When you say inserts, are you saying the newspaper will insert a magnet? Or what kind of insert do you mean?

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Are you just getting each contact a certain amount of magnets and letting them pass them out to whoever?
I think this is what they are doing.
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Old 10-31-2008, 11:41 AM
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When you say inserts, are you saying the newspaper will insert a magnet? Or what kind of insert do you mean?
Yep, the paper will add it into each paper with the other fliers. easy distribution. But I think getting people to distribute them might hit your target area better. It keeps them out of appartment buildings and news stands, where the people aren't probably gonna call you anyways.

I'm thinking of directing it to homeowners. have numbers of companies they might need, Heating guy, plumber, etc. it keeps focus on your target market.

It'd be cheaper too. 10000 is a lot of magnets.
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Old 10-31-2008, 11:43 AM
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The thing I like about this is that you can scale it up. Start with a short run and see how that works. Then get more people involved and print more of them up.

What is your plan so far? How many businesses are you trying to get involved and how many magnets do you want to print?
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Old 10-31-2008, 04:13 PM
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Thats a good Idea. maybe I should scale it back a bit and do a small run with just a few buisnesses first. it would take up less of my time too. ah man.. too many possibilities.
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Old 10-31-2008, 04:19 PM
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Yeah try it out and if you get good feedback scale it up. Let us know what kind of feedback you get from the other business owners you contact.
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