Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mail Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #41  
Old 10-10-2008, 03:13 PM
agrilawn agrilawn is offline
Members
 
Join Date: May 2008
Location: OKC
Posts: 24
Rep Power: 8
agrilawn
Default

Quote:
Originally Posted by Steve View Post
You seem to have a big following here. Who knows, maybe you could start offering lawn care marketing consulting to newer lawn care businesses as a side project!
I've helped a few businesses grow and become prominent in their industry, but the lawn care business is new to me. I have loads of ideas, but I'm not sure who would pay me for consulting. That would be great though!
__________________
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #42  
Old 10-10-2008, 05:39 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
but I'm not sure who would pay me for consulting. That would be great though!
Well right here. All of these posts could be potential free advertising for you!

Have you considered setting up a website? That would be cheap and a great way to get started. You can experiment on here and see how your ideas apply to the lawn care industry and as you go you could scale up and offer the services to more lawn care businesses.

I like the idea. It's a great way to express yourself and get a chance to really play with all those marketing ideas you have. If one business doesn't want to use them, others might.

I bet if you sat there and thought about it, you could come up with many many more ideas you thought were to wild or extreme but might just work!

Maybe we could do a marketing makeover for a current lawn care business on the forum as a way of promoting your talents.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #43  
Old 10-13-2008, 02:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Another thing I was wondering, do you have any thoughts as to how this company got so big? What factors do you feel made them stand out enough to grow and expand while most other lawn care businesses stay small?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #44  
Old 10-14-2008, 05:01 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Agrilawn,

You're definitely doing a lot of things right. Now if you could only convince the owner that they'd do a whole lot better if they simply targeted their mailings! The key to that is to simply show credibility or proof that it works. I've got some resources/numbers I'll post that you might be able to use as back-up. Until you get more targeted with your mailings, you might as well take a % of your marketing budget and throw it out the window because that's basically what you're already doing!

One comment about the customer cancellation rates. It's pretty typical in ANY business to see the majority of your cancels refunds occur very shortly after the purchase. It's called 'buyer's remorse'.

One of the things I suggest to my clients is to send a customer 'stick' letter/card shortly after the first visit or two, reminding them about your great service, why you're such a great VALUE, and of all the BENEFITS they'll be getting. You might even consider including in your 'welcome packet' (which is another FANSTATIC idea I recommend to all my clients as well) a customer survey asking what they're hoping to receive and/or the reasons they hired you. Consider including a postage paid envelope to make it easy for them to return, but when they do, send them a 'thank you' card with some type of gift card or other 'goodie' as a way of letting them know you appreciate their feedback.

Again, great job with a lot of what you're doing and it sounds like your biggest constraint is the owners. It may take a bit of work, but there are definitely ways you could persuade them to 'let go' so to speak.
__________________
Chestin
Reply With Quote
  #45  
Old 10-14-2008, 06:14 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I've got some resources/numbers I'll post that you might be able to use as back-up. Until you get more targeted with your mailings, you might as well take a % of your marketing budget and throw it out the window because that's basically what you're already doing!
Could you tell us more of what you mean by that?

Quote:
send them a 'thank you' card with some type of gift card or other 'goodie' as a way of letting them know you appreciate their feedback.
Any thoughts on what type of goodies would work well? How much value should it be worth?

Quote:
“When researching our cancellation history I found that most of the cancelled lawn care accounts had been cancelled within the first 3-4 months. If they had been more informed from the beginning, maybe we could have saved the sale.”
Do you have any idea what % of the customers were canceling? This could help figure out how much money is being lost and how much value should be put into a 'goodie.'
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #46  
Old 10-17-2008, 10:11 AM
agrilawn agrilawn is offline
Members
 
Join Date: May 2008
Location: OKC
Posts: 24
Rep Power: 8
agrilawn
Default

Quote:
Originally Posted by Steve View Post
Another thing I was wondering, do you have any thoughts as to how this company got so big? What factors do you feel made them stand out enough to grow and expand while most other lawn care businesses stay small?
I think the fact that the founder is a OSU degreed Agronomist and a certified Arborist has helped a lot. We have also have several employees that went to school for horticulture. In a lot of our marketing material that is one of the things we promote. With the founder graduating from OSU and knowing the area it helps. He knows what works for the area and what don't. We are big on customer service, so I know when he started out, he did whatever the customer needed done. Many of the customers that he started out with are still with us. Another thing that may have helped are the employees. There are at least 6 employees that have been here for 10 or more years. The longitivity helps the customer get to know and trust their tech. The tech knows their yard and knows what to look for.
__________________
Reply With Quote
  #47  
Old 10-17-2008, 10:14 AM
agrilawn agrilawn is offline
Members
 
Join Date: May 2008
Location: OKC
Posts: 24
Rep Power: 8
agrilawn
Default

Quote:
Originally Posted by Steve View Post
Do you have any idea what % of the customers were canceling? This could help figure out how much money is being lost and how much value should be put into a 'goodie.'
We have about a 75% - 85% retention rate.
__________________
Reply With Quote
  #48  
Old 10-20-2008, 08:57 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Consider including a postage paid envelope to make it easy for them to return, but when they do, send them a 'thank you' card with some type of gift card or other 'goodie' as a way of letting them know you appreciate their feedback.
Have you thought about if you would send out some type of goodie to your new customers and what kind of things would you like to ideally send out?

Could this be something you experiment with a % of the new customers to compare and contrast their retention rate with the other customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 12:05 PM
10 Key Elements to Rockin’ Direct Mail Sales Lette Steve Lawn Care Marketing & Post your marketing material for review! 0 03-02-2007 11:15 PM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
Today 01:02 PM
by JJand M Lawncare
3 60
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
Yesterday 10:59 AM
by Steve
1 48
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-02-2016 02:45 PM
by JJand M Lawncare
13 5,217
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 124
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 151
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 138
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 129
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 328
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,776
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 314
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 271
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,481
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 355
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 301
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 250
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 324
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 231
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,359
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,092
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 423
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,352
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,132
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:06 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:06 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy