Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Construction marketing video


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-30-2008, 11:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,010
Rep Power: 10
Steve has disabled reputation
Default Construction marketing video

Here is a video from our new friend Seth who recently joined up and said hi to us all.



Seth have you enjoyed making videos thus far? Have you found contractors utilizing video to promote themselves as well? Should they be doing this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-31-2008, 11:45 AM
DragItHomeDotCom
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Hi Steve,

Thanks for your kind words, and for subscribing to my videos on Youtube.

I'll have to start stepping up my game now

To answer your question: Yes!

I think it's a great idea for contractors to make videos.

Reasons:

Videos are a great way of connecting with people. Make your videos so they show off your personality. People do business with people they like. So show your unique personality with video. It's a way to make your business more human, which will help your sales.

Remember, videos online don't have to be fancy, or even professional. When people view an online video, they don't look at it like it's on TV. Production quality isn't as important (my videos are a blatant example of this.)

My advice is to throw up a video on your site. And watch what happens! Don't forget to make it a little fun too.

Website tip: Throw your video up on Google Local. And fill out every single option on there, including coupons, photos, and 4 phone/fax/cell/other numbers. There is evidence this can rocket you up the local Google rankings.

Anyway, it's good to be here. Thanks for the welcome!
Reply With Quote
  #3  
Old 08-31-2008, 11:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,010
Rep Power: 10
Steve has disabled reputation
Default

These are all good points. Why don't you think more contractors use this form of marketing? Is it just too difficult to put together or what?

Quote:
I think the biggest mistake contractors make is not using direct reponse techniques.

Direct response = Offer, plus Call to Action.

Put simply, it's best to have a valuable offer to set yourself apart from the competition and provide your prospects with an incentive to contact your business.

For example:

On your truck sign say "Call today to get your free report about how to landscape your home to create a wonderful ambiance for entertaining friends and family."

The report is your offer, and "Call today" is your call to action.

It's pretty simple but it works.

You can even interview your customers to ask them what ideas for offers they would find most valuable. Give them three examples you've come up with and ask them to choose one.

Set yourself apart. You have signs anyway. Make them persuasive. Not just "Jim's Lawncare".

The possibilities are exciting!
So direct response doesn't have to be something like sending out postcards. It can be also done with truck signs as well? That is very interesting!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing video from badboy mowers Steve Lawn Care Marketing & Post your marketing material for review! 6 02-25-2008 12:11 PM
Myspace Marketing does NOT work video Steve Lawn Care Marketing & Post your marketing material for review! 6 02-14-2008 09:50 AM
Chestin's latest marketing video Steve Lawn Care Marketing & Post your marketing material for review! 6 01-06-2008 10:20 PM
Chestin's Marketing Video Steve Lawn Care Marketing & Post your marketing material for review! 2 07-16-2007 05:35 AM
Word of mouth marketing video Steve Lawn Care Marketing & Post your marketing material for review! 0 01-24-2007 07:08 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-28-2016 10:01 PM
by Lawnline
1 584
How much to charge for...
jymie
03-31-2013 05:59 PM
07-27-2016 08:02 PM
by Steve
25 6,051
Now Hiring Just South of...
Chilehead
07-27-2016 11:38 AM
07-27-2016 11:38 AM
by Chilehead
0 35
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
07-26-2016 11:22 PM
by Chilehead
11 273
Hi everyone!
greenwavemedia
07-25-2016 03:22 PM
07-26-2016 11:21 AM
by Lawnline
2 65
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-26-2016 11:12 AM
by Lawnline
6 676
Needing a website built
burtle
06-17-2015 09:02 AM
07-26-2016 10:30 AM
by Lawnline
16 18,770
Z246 Deck change question
JohnsLawnCare
07-25-2016 01:47 PM
07-25-2016 06:38 PM
by Steve
1 58
DIY Sprayer
acrajchel
07-25-2016 09:13 AM
07-25-2016 06:36 PM
by Steve
1 54
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
07-25-2016 06:20 PM
by Steve
15 588
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
07-25-2016 03:06 PM
by greenwavemedia
5 10,520
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
07-25-2016 02:49 PM
by greenwavemedia
9 1,506
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 134
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 152
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 89
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 123
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 147
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 257
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 785
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 297
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 315
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 240
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,806
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,329
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,580
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 285
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,309
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 403
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 909
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,726
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,988
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:14 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:14 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy