I was watching a show on Billy Ray Cyrus. A bunch of years back he hit the country music scene in a big way with his song and video achy breaky heart.
What I thought was absolutely amazing about this break out song was how much foresight went into the promotion of the song. Even before the song was released on the radio and tv, the music label hired a choreographer to create a line dance step specifically for this song. This was turned into a training video that was sent to country western clubs all over the country so they could use it to teach it to their patrons.
Can you imagine that!
Isn't that one heck of a story?
Now it makes you wonder how you could make your marketing bigger and how much foresight is required to really hit it big.