Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing with postcards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-14-2007, 04:49 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-14-2007, 05:19 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Bob,

Great points all around. Most small businesses make the mistake of doing 'one shot mailings'. It's a HUGE mistake.

Plus, they waste a ton of money trying to build a relationship with 5K prospects simultaneously instead of focusing on a smaller group (1,500 or so) over an extended period of time.

Run the numbers and you'll always come out ahead by spending more time with a small group. Become the big fish to a smaller pond, slowly expand the size of the pond, and soon enough you'll be the big fish in the big pond.
__________________
Chestin
Reply With Quote
  #3  
Old 12-14-2007, 05:28 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

Chestin-
I just sent you a PM but it's not showing up in my "sent items," so if you don't get it, please shoot me an email.

Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #4  
Old 12-14-2007, 05:39 PM
pnplawn
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Plan-It Graphics @ Dec. 14 2007,4:49)]The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
Reply With Quote
  #5  
Old 12-14-2007, 06:10 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

Quote:
Originally Posted by [b
Quote[/b] (pnplawn @ Dec. 14 2007,5:39)]I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
pnplawn... what contest are you running? I can't find it.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #6  
Old 12-14-2007, 06:22 PM
realhuntin
Guest
 
Posts: n/a
Default

Bob thats a great post of information, thanks. For those prices you can't go wrong. Think I'll be ordering some from you , so if you don't mind send me a email with some sample post cards and pricing for them. please.

Thanks Tim

Chestin I agree on the big pond therory.
Reply With Quote
  #7  
Old 12-14-2007, 10:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]pnplawn... what contest are you running? I can't find it.
http://www.gophergraphics.com/forum....;t=6545
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-09-2008, 09:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

This is something for everyone to keep in mind when they are considering marketing with postcards.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 08-15-2008, 07:57 AM
Dzielak51 Dzielak51 is offline
Members
 
Join Date: Jan 2008
Location: Cape Coral, Fl
Posts: 26
Rep Power: 8
Dzielak51
Default

How would I go about getting a mailing list? I thought about just driving around in the areas i want to market to and write down the addresses.
Reply With Quote
  #10  
Old 08-16-2008, 12:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

You can do it that way. One of the forum members uses a mailing list service from Sales Genie. Maybe you might find them helpful as well.

Check out this post.
http://gopherforum.com/showthread.php?t=3920&page=2
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Facebook
element009
03-23-2011 09:36 AM
Today 01:37 AM
by ExtremeLawncareServices
50 11,667
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 01:11 AM
by ExtremeLawncareServices
14 318
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 07:42 PM
by SC93
32 1,076
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 04:01 PM
by Bradcook21
3 99
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
Yesterday 03:43 PM
by Mr. Mow
15 1,668
viking cyclon.
uppercut
01-29-2015 09:12 PM
Yesterday 02:54 PM
by Steve
5 471
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 02:51 PM
by Steve
2 220
Start LIKING FACEBOOK...
rlclawncare123
Yesterday 01:06 AM
Yesterday 02:41 PM
by Steve
1 62
Another website update
Chilehead
Yesterday 11:24 AM
Yesterday 12:46 PM
by Just for Cuts
3 71
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 02:44 AM
by ExtremeLawncareServices
5 672
New Lawn Care Service...
rlclawncare123
Yesterday 12:49 AM
Yesterday 02:24 AM
by ExtremeLawncareServices
1 66
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 408
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,749
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 186
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 186
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,734
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
02-24-2015 08:32 PM
by ExtremeLawncareServices
9 443
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 600
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 582
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 229
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 230
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 190
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 223
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 216
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 371
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 397
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 249
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 578
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 463
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,587
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 378
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,168
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,300
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 472
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,416
How to sell annual...
GroPro
02-17-2015 12:31 PM
02-18-2015 01:46 PM
by GroPro
5 464
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,066
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 547
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 368
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 970
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 328
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 620
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 453
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 552
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,350
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 785
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,447
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,158
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,532
To Mulch OR Not To Mulch
OldSalt
02-12-2015 10:04 PM
02-15-2015 01:25 AM
by ExtremeLawncareServices
14 765
» Popular Tags
4wd apartment complex bark billy goat brushcutter blades blowout bob villa collections commercial edging employee problems equipment rental ferris first truck flyers free advertising gopherhaul grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction landscape landscape services landscaping training lawn aeration lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave ordinance past due patio install per hour charge podcast pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:03 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:03 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy