Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing with postcards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-14-2007, 03:49 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-14-2007, 04:19 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Bob,

Great points all around. Most small businesses make the mistake of doing 'one shot mailings'. It's a HUGE mistake.

Plus, they waste a ton of money trying to build a relationship with 5K prospects simultaneously instead of focusing on a smaller group (1,500 or so) over an extended period of time.

Run the numbers and you'll always come out ahead by spending more time with a small group. Become the big fish to a smaller pond, slowly expand the size of the pond, and soon enough you'll be the big fish in the big pond.
__________________
Chestin
Reply With Quote
  #3  
Old 12-14-2007, 04:28 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

Chestin-
I just sent you a PM but it's not showing up in my "sent items," so if you don't get it, please shoot me an email.

Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #4  
Old 12-14-2007, 04:39 PM
pnplawn
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Plan-It Graphics @ Dec. 14 2007,4:49)]The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
Reply With Quote
  #5  
Old 12-14-2007, 05:10 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

Quote:
Originally Posted by [b
Quote[/b] (pnplawn @ Dec. 14 2007,5:39)]I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
pnplawn... what contest are you running? I can't find it.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #6  
Old 12-14-2007, 05:22 PM
realhuntin
Guest
 
Posts: n/a
Default

Bob thats a great post of information, thanks. For those prices you can't go wrong. Think I'll be ordering some from you , so if you don't mind send me a email with some sample post cards and pricing for them. please.

Thanks Tim

Chestin I agree on the big pond therory.
Reply With Quote
  #7  
Old 12-14-2007, 09:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]pnplawn... what contest are you running? I can't find it.
http://www.gophergraphics.com/forum....;t=6545
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-09-2008, 08:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

This is something for everyone to keep in mind when they are considering marketing with postcards.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 08-15-2008, 06:57 AM
Dzielak51 Dzielak51 is offline
Members
 
Join Date: Jan 2008
Location: Cape Coral, Fl
Posts: 26
Rep Power: 8
Dzielak51
Default

How would I go about getting a mailing list? I thought about just driving around in the areas i want to market to and write down the addresses.
Reply With Quote
  #10  
Old 08-15-2008, 11:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

You can do it that way. One of the forum members uses a mailing list service from Sales Genie. Maybe you might find them helpful as well.

Check out this post.
http://gopherforum.com/showthread.php?t=3920&page=2
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 12:33 AM
by CCandALawnCare
8 272
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 11:09 PM
by SC93
9 247
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Yesterday 10:51 PM
by SC93
22 600
landscape insurance
clarkslawn
Yesterday 10:14 PM
Yesterday 10:14 PM
by clarkslawn
0 25
Engine question
Blue Star Lawn Care
Yesterday 09:47 PM
Yesterday 09:47 PM
by Blue Star Lawn Care
0 24
Hydro oil
googus
Yesterday 06:45 AM
Yesterday 09:32 PM
by googus
2 54
First big mower decision?
SGL1
03-28-2015 08:58 AM
Yesterday 08:16 PM
by Just for Cuts
8 155
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 07:39 PM
by SGL1
30 2,451
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 07:36 PM
by SGL1
16 603
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 07:08 PM
by Dan Tanner
7 438
Bid for large home...
lxarth
03-22-2015 11:06 AM
Yesterday 07:03 PM
by avetslawncare
11 416
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Yesterday 06:55 PM
by Dan Tanner
5 135
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Yesterday 05:18 PM
by jcurr33
2 79
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 02:07 PM
by Steve
4 436
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 01:40 PM
by Steve
3 208
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 01:36 PM
by Steve
16 3,496
Billing methods
jcurr33
03-26-2015 01:33 PM
03-29-2015 05:13 PM
by avetslawncare
8 254
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 156
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 607
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 218
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 290
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 265
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 364
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 780
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,199
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,628
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 353
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 231
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,689
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 554
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 157
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 253
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 169
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 148
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,486
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 892
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,615
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 297
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 4,042
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 202
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 590
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 306
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 523
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 489
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,361
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,054
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 234
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 900
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 308
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,045
» Popular Tags
apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction john deere quik trac landscape landscape services landscaping training lawn aeration lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization secrets to landscaping sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:14 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:14 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy