Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing with postcards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-14-2007, 03:49 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-14-2007, 04:19 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Bob,

Great points all around. Most small businesses make the mistake of doing 'one shot mailings'. It's a HUGE mistake.

Plus, they waste a ton of money trying to build a relationship with 5K prospects simultaneously instead of focusing on a smaller group (1,500 or so) over an extended period of time.

Run the numbers and you'll always come out ahead by spending more time with a small group. Become the big fish to a smaller pond, slowly expand the size of the pond, and soon enough you'll be the big fish in the big pond.
__________________
Chestin
Reply With Quote
  #3  
Old 12-14-2007, 04:28 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

Chestin-
I just sent you a PM but it's not showing up in my "sent items," so if you don't get it, please shoot me an email.

Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #4  
Old 12-14-2007, 04:39 PM
pnplawn
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Plan-It Graphics @ Dec. 14 2007,4:49)]The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
Reply With Quote
  #5  
Old 12-14-2007, 05:10 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

Quote:
Originally Posted by [b
Quote[/b] (pnplawn @ Dec. 14 2007,5:39)]I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
pnplawn... what contest are you running? I can't find it.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #6  
Old 12-14-2007, 05:22 PM
realhuntin
Guest
 
Posts: n/a
Default

Bob thats a great post of information, thanks. For those prices you can't go wrong. Think I'll be ordering some from you , so if you don't mind send me a email with some sample post cards and pricing for them. please.

Thanks Tim

Chestin I agree on the big pond therory.
Reply With Quote
  #7  
Old 12-14-2007, 09:58 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]pnplawn... what contest are you running? I can't find it.
http://www.gophergraphics.com/forum....;t=6545
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-09-2008, 08:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

This is something for everyone to keep in mind when they are considering marketing with postcards.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 08-15-2008, 06:57 AM
Dzielak51 Dzielak51 is offline
Members
 
Join Date: Jan 2008
Location: Cape Coral, Fl
Posts: 26
Rep Power: 7
Dzielak51
Default

How would I go about getting a mailing list? I thought about just driving around in the areas i want to market to and write down the addresses.
Reply With Quote
  #10  
Old 08-15-2008, 11:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

You can do it that way. One of the forum members uses a mailing list service from Sales Genie. Maybe you might find them helpful as well.

Check out this post.
http://gopherforum.com/showthread.php?t=3920&page=2
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Yesterday 09:28 PM
by Marcintosh
12 429
Hello
jawnebgoode
Yesterday 08:37 PM
Yesterday 08:37 PM
by jawnebgoode
0 15
Hello from Ohio
kurtwin
Yesterday 05:06 PM
Yesterday 05:06 PM
by kurtwin
0 30
Softball field
kslawn
08-15-2014 09:28 AM
Yesterday 12:01 PM
by Steve
16 527
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Yesterday 11:58 AM
by Steve
5 149
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Yesterday 11:55 AM
by Steve
1 75
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 11:47 AM
by Steve
5 142
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 147
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,097
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-27-2014 02:00 PM
by stevef1201
6 227
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,501
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 423
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 135
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,772
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 213
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 280
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 165
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 138
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 184
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 425
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 681
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 146
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 479
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 457
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 205
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 305
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 217
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,033
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 520
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,591
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 692
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,866
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 309
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 417
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 265
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 530
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 419
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 517
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 543
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 815
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 359
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 423
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 315
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 322
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 664
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,297
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,522
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 708
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 920
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 668
» Popular Tags
4wd 34'' apartment complex auger blades butterfly gardens charge christmas christmas light hanging credit card customers ditches exmark ferris financing first truck georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge john deere quik trac kansas city landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business podcast property management company pto riding mower running a business savannah scag schedule seo snow plowing starting a business start up lawn care business stihl top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy