Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing with postcards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-14-2007, 03:49 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 10
Plan-It Graphics is an unknown quantity at this point
Default

The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-14-2007, 04:19 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Bob,

Great points all around. Most small businesses make the mistake of doing 'one shot mailings'. It's a HUGE mistake.

Plus, they waste a ton of money trying to build a relationship with 5K prospects simultaneously instead of focusing on a smaller group (1,500 or so) over an extended period of time.

Run the numbers and you'll always come out ahead by spending more time with a small group. Become the big fish to a smaller pond, slowly expand the size of the pond, and soon enough you'll be the big fish in the big pond.
__________________
Chestin
Reply With Quote
  #3  
Old 12-14-2007, 04:28 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 10
Plan-It Graphics is an unknown quantity at this point
Default

Chestin-
I just sent you a PM but it's not showing up in my "sent items," so if you don't get it, please shoot me an email.

Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #4  
Old 12-14-2007, 04:39 PM
pnplawn
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Plan-It Graphics @ Dec. 14 2007,4:49)]The other day I had a customer ask if postcards are actually effective. I explained to him how they are actually one of the most efficient way to get customers. I personally get 90% of my new "lawn care" customers from direct mail/postcard mailings.
The one thing that people fail to do when doing postcards is this... don't send to a potential customer once!! It is IMPORTANT to mail to the same list numerous times during the year. If you have a list of 600 names and addresses, split it up into 3 groups and send 200 per month and alternate. This helps build name recognition, and the most importantly it helps you build denser routes.

The best part about this is the cost. If you only get 12 a year, you sill had a HUGE return on you investment.

Here is how it breaks down using Plan-It Graphics pricing.

5000 postcards $375 (design fee, and printing)

If you mailed out 200 per month, the cards would last 2 years.
Each month would cost $52 postage and $16 for the cards, TOTAL PER MONTH $68

I dare anyone to find a cheaper "cost per sale"! (i know there are cheaper ways but you know what I mean)

This brings me to my next point...DOOR HANGERS. Not that I think they are ineffective, because they are very effective. But I do not think its a less expensive route, like most do.

Lets assume your time is worth $10.00 per hour, could you distribute 200 door hangers in 5.2 hours? ($52 postage divided by $10 per hour)

So this my 2 cents. Take it for what its worth. I hope this didn't come across as a sales pitch. It wasn't intend to be one.

Bob

but now it is... so if you take my advice, get your postcards from
www.plan-itgraphics.com Ha!

I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
Reply With Quote
  #5  
Old 12-14-2007, 05:10 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 10
Plan-It Graphics is an unknown quantity at this point
Default

Quote:
Originally Posted by [b
Quote[/b] (pnplawn @ Dec. 14 2007,5:39)]I can agree with you on that 100% Its very affective way to reach customers. Your prices are great! Check out my contest I am running. Maybe you like to join?
pnplawn... what contest are you running? I can't find it.
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #6  
Old 12-14-2007, 05:22 PM
realhuntin
Guest
 
Posts: n/a
Default

Bob thats a great post of information, thanks. For those prices you can't go wrong. Think I'll be ordering some from you , so if you don't mind send me a email with some sample post cards and pricing for them. please.

Thanks Tim

Chestin I agree on the big pond therory.
Reply With Quote
  #7  
Old 12-14-2007, 09:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]pnplawn... what contest are you running? I can't find it.
http://www.gophergraphics.com/forum....;t=6545
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-09-2008, 08:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

This is something for everyone to keep in mind when they are considering marketing with postcards.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 08-15-2008, 06:57 AM
Dzielak51 Dzielak51 is offline
Members
 
Join Date: Jan 2008
Location: Cape Coral, Fl
Posts: 26
Rep Power: 9
Dzielak51
Default

How would I go about getting a mailing list? I thought about just driving around in the areas i want to market to and write down the addresses.
Reply With Quote
  #10  
Old 08-15-2008, 11:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

You can do it that way. One of the forum members uses a mailing list service from Sales Genie. Maybe you might find them helpful as well.

Check out this post.
http://gopherforum.com/showthread.php?t=3920&page=2
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Any successful one man...
WarriorLandscapingCAN
Today 06:04 AM
Today 05:48 PM
by Steve
1 17
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
Today 05:43 PM
by Steve
4 350
Enter to win Free...
arthur712
Yesterday 11:28 AM
Today 05:41 PM
by Steve
1 31
I have a new show!
Chilehead
09-19-2016 06:50 PM
09-23-2016 05:45 AM
by Chilehead
7 124
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 124
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 150
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 603
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 1,313
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 503
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 1,384
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 276
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 900
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 765
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 607
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 724
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 701
Say Hello !!!
Steve
03-19-2007 11:18 AM
09-06-2016 05:25 PM
by Steve
1,255 443,753
My Invention
biglee
01-11-2015 06:51 PM
08-31-2016 02:47 PM
by Steve
21 3,256
fliers
joshp
08-19-2016 03:23 PM
08-30-2016 07:47 PM
by SC93
11 1,990
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,111
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 1,320
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:25 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:25 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy