Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing dollars


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-23-2008, 04:15 AM
grounded
Guest
 
Posts: n/a
Default Marketing dollars

what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-23-2008, 04:29 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I would say that is a fantastic acquisition cost per customer! Nice job! I look forwards to hearing more from others.

What kinds of things did you do this year to keep old customers and get new ones?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-24-2008, 03:50 AM
grounded
Guest
 
Posts: n/a
Default

Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
Pushed for referrals and targeted the areas we wanted to work with fliers.
Staying focused on target areas helped keep acquisition cost to a minimum

I must say that our website is picking up more traffic and estimate requests from stray customers.
My thought on this is: fuel prices chased a lot of lowballers out of the area or out of the business all together. I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!

We're going to ride out the storm, stay strong and hopefully next year will be even better.

Tom
Reply With Quote
  #4  
Old 06-24-2008, 04:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Very interesting thoughts!

Quote:
Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
What suggestions do you have for start ups on how to keep their names out there in the winter months?

Quote:
I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!
Would you buy lawn care accounts from such lcos?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-25-2008, 04:42 AM
grounded
Guest
 
Posts: n/a
Default

Keeping our name out front by way of postcards to all past and present customers with a $5.oo discount coupon.
This Works very well and I am always very surprised at the 2 year old coupons or an advertised price quote from last season that comes back to us.
where do they put these things for such a long period of time? - and remember that they even still have them!

Regarding buying accounts: I would be more interested in the LCO's reputation and equipment condition. Buying accounts is nice but there is no guarantee that the client will keep you on - even with a contract (which we don't use) so in the end, your left with reputation and equipment.
Reply With Quote
  #6  
Old 06-25-2008, 09:03 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

When you are offering your $5.00 discount, is it just a general $5.00 discount or do you promote other services in conjunction with it?

We have seen many different marketing offers on here, do you have any thoughts on why you choose $5.00?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 07-23-2008, 01:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Has anyone else calculated their customer acquisition costs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-23-2008, 02:01 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by grounded View Post
what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Tom:

You have done some great analysis of your customer base.

I am interested in a further breakdown?

How much does a brand new customer cost to acquire per dollar of revenue he generates

vs.

how much does an existing customer cost to retain per dollar of revenue he generates?

If we can get a general feel for the answer to this question we can get a better understanding if it is worthwhile buying customer lists from other LCO's and how much should be paid for those customer lists.

Looking forward to your answer:

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
Reply

Bookmarks

Tags
customer aquisition cost

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What’s the Best Use of Your Marketing Dollars? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-23-2007 10:13 PM
Rakin' in the dollars with the do Steve General Business Discussions 0 05-23-2006 05:53 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Big mowing job
Bradcook21
Yesterday 03:57 PM
Yesterday 07:40 PM
by Bradcook21
4 75
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 02:32 PM
by mattthelawnguy
8 337
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 01:53 PM
by malaboy
1,226 401,134
Hello Everybody
budspop
Yesterday 11:42 AM
Yesterday 11:42 AM
by budspop
0 35
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 123
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 227
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 207
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 210
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 365
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 209
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 744
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,924
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 365
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-27-2015 11:27 AM
by googus
8 555
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,415
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,392
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,462
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 303
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 427
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 320
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 341
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,717
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,670
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,476
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 346
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 295
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 464
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,469
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 392
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,237
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 367
» Popular Tags
ad landscaping advertising aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter blowout bob villa bush curb appeal services deliquentaccounts demonstration design edging equipment dealer equipment rental financials flyers foreman free advertising growing a lawn care business hardscapes hiring how to husqvarna hydro increase customers invoicing landscape landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mulch new business ordinance past due patio install per hour charge per hour service pricing profit on employee quickbooks quickbooks online roundup scag sell the vision seo shell shreaded snow plowing solo sq ft square foot swzt tree tree pics up sell employee web design website website design wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:54 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:54 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy