Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing dollars


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-23-2008, 04:15 AM
grounded
Guest
 
Posts: n/a
Default Marketing dollars

what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-23-2008, 04:29 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I would say that is a fantastic acquisition cost per customer! Nice job! I look forwards to hearing more from others.

What kinds of things did you do this year to keep old customers and get new ones?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-24-2008, 03:50 AM
grounded
Guest
 
Posts: n/a
Default

Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
Pushed for referrals and targeted the areas we wanted to work with fliers.
Staying focused on target areas helped keep acquisition cost to a minimum

I must say that our website is picking up more traffic and estimate requests from stray customers.
My thought on this is: fuel prices chased a lot of lowballers out of the area or out of the business all together. I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!

We're going to ride out the storm, stay strong and hopefully next year will be even better.

Tom
Reply With Quote
  #4  
Old 06-24-2008, 04:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Very interesting thoughts!

Quote:
Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
What suggestions do you have for start ups on how to keep their names out there in the winter months?

Quote:
I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!
Would you buy lawn care accounts from such lcos?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-25-2008, 04:42 AM
grounded
Guest
 
Posts: n/a
Default

Keeping our name out front by way of postcards to all past and present customers with a $5.oo discount coupon.
This Works very well and I am always very surprised at the 2 year old coupons or an advertised price quote from last season that comes back to us.
where do they put these things for such a long period of time? - and remember that they even still have them!

Regarding buying accounts: I would be more interested in the LCO's reputation and equipment condition. Buying accounts is nice but there is no guarantee that the client will keep you on - even with a contract (which we don't use) so in the end, your left with reputation and equipment.
Reply With Quote
  #6  
Old 06-25-2008, 09:03 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

When you are offering your $5.00 discount, is it just a general $5.00 discount or do you promote other services in conjunction with it?

We have seen many different marketing offers on here, do you have any thoughts on why you choose $5.00?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 07-23-2008, 01:48 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Has anyone else calculated their customer acquisition costs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-23-2008, 02:01 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by grounded View Post
what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Tom:

You have done some great analysis of your customer base.

I am interested in a further breakdown?

How much does a brand new customer cost to acquire per dollar of revenue he generates

vs.

how much does an existing customer cost to retain per dollar of revenue he generates?

If we can get a general feel for the answer to this question we can get a better understanding if it is worthwhile buying customer lists from other LCO's and how much should be paid for those customer lists.

Looking forward to your answer:

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
Reply

Bookmarks

Tags
customer aquisition cost

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What’s the Best Use of Your Marketing Dollars? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-23-2007 10:13 PM
Rakin' in the dollars with the do Steve General Business Discussions 0 05-23-2006 05:53 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Did this job free to...
JJand M Lawncare
Yesterday 02:33 PM
Today 11:00 AM
by Steve
1 25
Correct way to quote a...
WarriorLandscapingCAN
Yesterday 11:52 AM
Today 10:59 AM
by Steve
1 27
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
Yesterday 02:45 PM
by JJand M Lawncare
13 5,202
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 113
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 142
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 130
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 120
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 321
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,762
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 289
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 264
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,473
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 340
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 290
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 238
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 318
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 221
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,348
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,065
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 408
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,344
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,125
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,293
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy