Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing dollars


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-23-2008, 04:15 AM
grounded
Guest
 
Posts: n/a
Default Marketing dollars

what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-23-2008, 04:29 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I would say that is a fantastic acquisition cost per customer! Nice job! I look forwards to hearing more from others.

What kinds of things did you do this year to keep old customers and get new ones?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-24-2008, 03:50 AM
grounded
Guest
 
Posts: n/a
Default

Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
Pushed for referrals and targeted the areas we wanted to work with fliers.
Staying focused on target areas helped keep acquisition cost to a minimum

I must say that our website is picking up more traffic and estimate requests from stray customers.
My thought on this is: fuel prices chased a lot of lowballers out of the area or out of the business all together. I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!

We're going to ride out the storm, stay strong and hopefully next year will be even better.

Tom
Reply With Quote
  #4  
Old 06-24-2008, 04:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Very interesting thoughts!

Quote:
Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
What suggestions do you have for start ups on how to keep their names out there in the winter months?

Quote:
I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!
Would you buy lawn care accounts from such lcos?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-25-2008, 04:42 AM
grounded
Guest
 
Posts: n/a
Default

Keeping our name out front by way of postcards to all past and present customers with a $5.oo discount coupon.
This Works very well and I am always very surprised at the 2 year old coupons or an advertised price quote from last season that comes back to us.
where do they put these things for such a long period of time? - and remember that they even still have them!

Regarding buying accounts: I would be more interested in the LCO's reputation and equipment condition. Buying accounts is nice but there is no guarantee that the client will keep you on - even with a contract (which we don't use) so in the end, your left with reputation and equipment.
Reply With Quote
  #6  
Old 06-25-2008, 09:03 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

When you are offering your $5.00 discount, is it just a general $5.00 discount or do you promote other services in conjunction with it?

We have seen many different marketing offers on here, do you have any thoughts on why you choose $5.00?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 07-23-2008, 01:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Has anyone else calculated their customer acquisition costs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-23-2008, 02:01 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by grounded View Post
what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Tom:

You have done some great analysis of your customer base.

I am interested in a further breakdown?

How much does a brand new customer cost to acquire per dollar of revenue he generates

vs.

how much does an existing customer cost to retain per dollar of revenue he generates?

If we can get a general feel for the answer to this question we can get a better understanding if it is worthwhile buying customer lists from other LCO's and how much should be paid for those customer lists.

Looking forward to your answer:

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
Reply

Bookmarks

Tags
customer aquisition cost

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What’s the Best Use of Your Marketing Dollars? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-23-2007 10:13 PM
Rakin' in the dollars with the do Steve General Business Discussions 0 05-23-2006 05:53 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
big job for me....need...
holymoly
Today 06:15 AM
Today 06:15 AM
by holymoly
0 1
how to make customers...
Bradcook21
Yesterday 05:04 PM
Today 03:13 AM
by jrs.landscaping
4 78
Hello All
HappyGrass
Yesterday 10:10 PM
Yesterday 10:10 PM
by HappyGrass
0 25
What a JERK!
Chilehead
05-06-2015 08:13 AM
Yesterday 09:27 PM
by Chilehead
15 763
Share your stolen...
SGL1
Yesterday 09:05 PM
Yesterday 09:05 PM
by SGL1
0 23
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 07:07 PM
by mattthelawnguy
5 182
Things your lawn care...
Steve
Yesterday 11:48 AM
Yesterday 11:48 AM
by Steve
0 46
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
Yesterday 11:45 AM
by jrs.landscaping
9 240
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
Yesterday 11:35 AM
by Steve
5 177
Pissed off customers
stonegatedesigns
05-26-2015 05:29 PM
Yesterday 11:26 AM
by Steve
3 115
Great start to the season
jcurr33
05-25-2015 08:49 PM
05-26-2015 01:50 PM
by Steve
2 87
uploading video on here?
holymoly
05-24-2015 08:13 AM
05-26-2015 01:37 PM
by Steve
2 91
new here ! need help
pgrace
05-23-2015 11:29 PM
05-26-2015 01:35 PM
by Steve
1 97
What's your next...
Steve
05-15-2015 11:54 AM
05-26-2015 01:25 PM
by Steve
14 389
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-26-2015 01:22 PM
by Steve
5 212
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 277
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,462
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,188
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 528
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,866
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 832
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 390,099
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 131
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 234
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,038
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 241
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 172
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 289
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 719
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,526
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 311
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 541
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 668
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 534
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,140
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,047
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,088
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 440
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 457
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 367
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 498
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 370
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,028
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,060
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 310
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 363
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,150
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 391
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 428
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 452
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial deliquentaccounts demonstration design ditches door hangers employee problems equipment rental estimate foreman free advertising google growing a lawn care business how to husqvarna hydraulic jobs john deere quik trac landscape landscape services landscaping training lawn lawn aeration lawn care lawn care busines plan managing a lawn care business marketing more customers business mulch new business ordinance patio install per hour service pricing pto scag scag v-ride secrets to landscaping sell the vision shell shreaded snow plowing sq ft square foot starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:43 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:43 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy