Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing dollars


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-23-2008, 04:15 AM
grounded
Guest
 
Posts: n/a
Default Marketing dollars

what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-23-2008, 04:29 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I would say that is a fantastic acquisition cost per customer! Nice job! I look forwards to hearing more from others.

What kinds of things did you do this year to keep old customers and get new ones?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-24-2008, 03:50 AM
grounded
Guest
 
Posts: n/a
Default

Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
Pushed for referrals and targeted the areas we wanted to work with fliers.
Staying focused on target areas helped keep acquisition cost to a minimum

I must say that our website is picking up more traffic and estimate requests from stray customers.
My thought on this is: fuel prices chased a lot of lowballers out of the area or out of the business all together. I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!

We're going to ride out the storm, stay strong and hopefully next year will be even better.

Tom
Reply With Quote
  #4  
Old 06-24-2008, 04:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Very interesting thoughts!

Quote:
Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
What suggestions do you have for start ups on how to keep their names out there in the winter months?

Quote:
I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!
Would you buy lawn care accounts from such lcos?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-25-2008, 04:42 AM
grounded
Guest
 
Posts: n/a
Default

Keeping our name out front by way of postcards to all past and present customers with a $5.oo discount coupon.
This Works very well and I am always very surprised at the 2 year old coupons or an advertised price quote from last season that comes back to us.
where do they put these things for such a long period of time? - and remember that they even still have them!

Regarding buying accounts: I would be more interested in the LCO's reputation and equipment condition. Buying accounts is nice but there is no guarantee that the client will keep you on - even with a contract (which we don't use) so in the end, your left with reputation and equipment.
Reply With Quote
  #6  
Old 06-25-2008, 09:03 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

When you are offering your $5.00 discount, is it just a general $5.00 discount or do you promote other services in conjunction with it?

We have seen many different marketing offers on here, do you have any thoughts on why you choose $5.00?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 07-23-2008, 01:48 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Has anyone else calculated their customer acquisition costs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-23-2008, 02:01 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by grounded View Post
what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Tom:

You have done some great analysis of your customer base.

I am interested in a further breakdown?

How much does a brand new customer cost to acquire per dollar of revenue he generates

vs.

how much does an existing customer cost to retain per dollar of revenue he generates?

If we can get a general feel for the answer to this question we can get a better understanding if it is worthwhile buying customer lists from other LCO's and how much should be paid for those customer lists.

Looking forward to your answer:

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
Reply

Bookmarks

Tags
customer aquisition cost

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Whatís the Best Use of Your Marketing Dollars? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-23-2007 10:13 PM
Rakin' in the dollars with the do Steve General Business Discussions 0 05-23-2006 05:53 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 235
snowplowing
jshak40
Yesterday 07:20 AM
Yesterday 07:55 PM
by jrs.landscaping
5 101
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 05:57 PM
by 04bluesilverado
5 146
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Yesterday 11:39 AM
by stevef1201
1 51
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
08-31-2014 05:55 PM
by stevef1201
3 103
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-31-2014 04:48 PM
by avetslawncare
6 224
New to the industry-...
Lsmain
08-31-2014 10:53 AM
08-31-2014 10:53 AM
by Lsmain
0 78
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 165
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 106
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 406
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 124
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 542
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 66
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 90
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 628
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 227
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,270
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,668
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 530
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 210
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,866
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 295
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 373
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 243
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 215
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 256
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 501
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 759
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 223
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 559
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 525
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 271
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 382
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 294
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,124
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 583
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,697
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 762
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,958
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 385
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 506
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 340
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 614
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 493
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 589
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 643
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 896
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 435
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 497
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 385
» Popular Tags
4wd apartment complex auger birdscaping blades charge collections subcontractor craigslist credit card processing customers ecosymbiosis escrow exmark ferris first truck georgia gopherhaul grass gravely gravely 34" zero turn growing a lawn care business honda how much to charge how to bid john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lawn service leaf cleanup leaf removal lighting marketing mulch estimate native plants new buisness online classifieds outdoor environments patio install podcast pto redmax rotating savannah scag scripts season seo snow plowing sprayer starting a business start up lawn care business stihl theft tips toro toro grand stand trailer trimmer rack turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:47 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:47 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy