Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Bikini Crew


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-02-2008, 08:51 AM
mrsdotdirt's Avatar
mrsdotdirt mrsdotdirt is offline
Junior Member
 
Join Date: Jul 2008
Location: North Garland Texas
Age: 38
Posts: 6
Rep Power: 8
mrsdotdirt is on a distinguished road
Wink Bikini Crew

I am interested in starting a Bikini Crew. I can run it but have a hard time finding good looking girls willing to mow in this heat. It is not a easy job, and most pretty girls want it easy.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-02-2008, 08:59 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Did you happen to do a little searching on here for the story on how Lee got international attention for doing this? WOW What a story it was!

What got you interested in offering this service?

I bet if you put out some feelers you could find some gals interested in doing it. Maybe try an ad in craigslist? Also, if you charge $60 or $70 for a normal sized yard I bet you would be able to pay well enough to attract some gals in college interested in making money.

What's your thoughts on it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 07-02-2008, 10:02 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default Quick revenue vs. Long-term reputation.

Hello MrsDotDirt:

Welcome to the forum.

I am interested in your idea of starting a bikini crew. There have been other lawn care companies which have started similar businesses. The ideas seem to generate initial publicity and revenue. However, I always wonder about their long-term efficacy.

Since you are a certified landscape designer, do you think it will hurt your reputation and your ability to be taken seriously in the business if you pursue such an avenue?

Steve, what are your thoughts on this? Have you kept up with other companies trying this angle?

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #4  
Old 07-02-2008, 10:16 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Well from what we have seen in the past, it created a huge media frenzy.

Could it draw media attention? Sure.

You know what would be really cool, is if they used electric powered equipment and promoted a green alternative. Maybe they could take this and push this concept and it would sell easier to the media.

The gals could say, we are wearing our bikinis to bring attention to what every homeowner can do to cut down on greenhouse gases. Maybe a press conference could be held with the bikini staff laying on chairs on a beautiful lush lawn catching some rays as they charge the batteries of their solar powered equipment.

That would help potentially legitimize it more because the point of it would be to draw attention for a good cause instead of simply being a marketing gimmick, which it still would be.

Quote:
Since you are a certified landscape designer, do you think it will hurt your reputation and your ability to be taken seriously in the business if you pursue such an avenue?

Steve, what are your thoughts on this? Have you kept up with other companies trying this angle?
Keith you do bring up a good point. My view on this is, if you want to go along with everyone, expect to get the same results as everyone. If you do something different, anything different, someone is going to find something to bash you. So, it's a choice you make.

I am in full support of those who want to make waves though and try something outrageous
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 07-02-2008, 12:18 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post

My view on this is, if you want to go along with everyone, expect to get the same results as everyone.

Steve: Your quote referenced above is exactly the point I am making. What results have other companies that have attempted this angle experienced?

I honestly do not know if this idea works long term or if it has detrimental effects on a businessperson. Lee received amazing worldwide publicity. I would love him to drop by to tell us if the idea still works 1 year later.

What if the original poster expanded on her idea of adding certain sexiness to her business? Since she is a certified landscape designer, it would be neat to see her work this angle into her designs. How about very subtly designing landscapes that mimic the curves of a woman's body in a bikini? "SUBTLY" is the key here...nothing overt.

Steve, do you have ideas for her advertising? Do you remember the Budweiser girls? They were in their bikinis on a beach towel. Their figures mimicked the shape of the beer bottle (or vice versa).

Marketing books I have read discuss subliminal advertising. This is a fascinating area of study.

How about this as an image for an ad campaign: A girl in an organic looking bikini in work gloves and hedge shears in front of a landscape design that roughly mimics her.

The tag line could be something like: "Do you love your lawn enough?"

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 07-02-2008, 05:30 PM
mrsdotdirt's Avatar
mrsdotdirt mrsdotdirt is offline
Junior Member
 
Join Date: Jul 2008
Location: North Garland Texas
Age: 38
Posts: 6
Rep Power: 8
mrsdotdirt is on a distinguished road
Default

Well I have an all Organic Landscape Company. So we would be promoting what comes from Mother nature already. Everything we use is not harmful to humans or animals and improves your existing landscapes soil to make a healthier growing plant. If people would care more about what chemicals are out there and not use them. Then they wouldn't have to use so much energy making theses chemicals. How much would that save? Just a thought.

I am well spoken.
There are times when some men come up to me and don't take me seriously even when I am fully clothed. I have not tried this idea yet, but giving it some thought. Plus I need a tan and not the farmers tan. lol

About hurting my reputation. Not sure, I am sure the women will not like it much, but what guy wouldn't.

I am open to ideas and more suggestions.

I think I heard this on the news one time... may have been Lee on TV.

Keith you have some great ideas and points too. I am absorbing and will think of something more.

Last edited by mrsdotdirt; 07-02-2008 at 05:32 PM.
Reply With Quote
  #7  
Old 07-02-2008, 08:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Steve: Your quote referenced above is exactly the point I am making. What results have other companies that have attempted this angle experienced?

I honestly do not know if this idea works long term or if it has detrimental effects on a businessperson. Lee received amazing worldwide publicity. I would love him to drop by to tell us if the idea still works 1 year later.
Good question. I don't know what the long term ability of this idea is.

Quote:
Steve, do you have ideas for her advertising? Do you remember the Budweiser girls? They were in their bikinis on a beach towel. Their figures mimicked the shape of the beer bottle (or vice versa).

Marketing books I have read discuss subliminal advertising. This is a fascinating area of study.

How about this as an image for an ad campaign: A girl in an organic looking bikini in work gloves and hedge shears in front of a landscape design that roughly mimics her.

The tag line could be something like: "Do you love your lawn enough?"
Hmm, how about this off the top of my head. "Can't get to the beach this summer? Bring the beach to you."

"Hire the lawn care bikini gals to mow your lawn."

Then maybe have some of the crew in front of their mowers and put the image on door hangers or sending in postcards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
bikini

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Mobile Bikini Carwash Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 0 09-10-2007 01:36 PM
Pictures of crew? Steve General Business Discussions 6 02-01-2006 02:09 PM
How to expand to a second crew? mowboy General Business Discussions 1 08-29-2005 11:08 AM
Where to place crew comments Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 8 03-10-2005 01:40 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere 667a
acrajchel
Yesterday 10:00 AM
Yesterday 10:07 AM
by acrajchel
1 31
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 65
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 502
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 384
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 385
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,701
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,452
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 957
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,729
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 105
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,160
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,554
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 156
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 485
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 386
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 347
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 238
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 949
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 366
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,929
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 577
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,217
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,428
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 204
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 390
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,056
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 353
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 330
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,788
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 493
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 495
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 457
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 421
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 350
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,732
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 245
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 387
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,123
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 377
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 618
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 420
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 298
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer square foot swzt tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:09 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:09 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy