Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

Ben & Jerry's Franchise article


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-25-2007, 10:49 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,928
Rep Power: 10
Steve has disabled reputation
Default

Franchises can be a great concept for some but there is always a risk. Nothing is guaranteed to make money.

This article talks about a few business owners who started a Ben & Jerry's ice cream store and found themselves in big financial troubles.

One entrepreneur had started the store with $220,000 she was lent from her elderly parents retirement fund! Ouch!

Sometimes you want to jump into a fully functional turn key operation and you figure if you buy into a franchise with $220,000 you will no doubt make a profit. It doesn't always work out that way.

Think about all the mistakes you have made with your business right now. Think about how much those mistakes cost you. But when you go and bet the ranch on a business and you have never run a business before, Yikes! Look out. Things can get pretty ugly.

What's your take on all this?

Ben & Jerry’s Bitter Crunch - Alan Sherman and his wife, Shannon, are among the unsuccessful ones. The couple opened their shop in Blacksburg, Va., in 2004. They say they built their business plan based on information in a 2004 Ben & Jerry's franchising circular, a disclosure document sent to prospective new owners. The circular stated that the average Ben & Jerry's store would bring in $364,892 in gross sales. But the Shermans soon realized their shop wouldn't ring up nearly that amount. They say they've already lost a half-million dollars, and will likely lose thousands more as they continue pumping cash into the business to avoid defaulting on loans.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-26-2007, 06:22 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
When I think of franchises, I think of things like the above store or Subway or McDonalds. *The franchisee is running his own business but the franchiser is basically in control of the method in which the store functions.

The franchiser controls:
Name
Logos
Store Layout
Products offered
Uniforms
Accounting practices
etc.

It would be neat if a franchise offered more of a lienient atmosphere. *Maybe the franchisee could pick and choose ala-carte from a menu of corporate support services and product offerings.

Will you more likely buy into the franchise philosophy if this becomes the case?

Keith



__________________
Start a profitable lawn care business.
Reply With Quote
  #3  
Old 11-26-2007, 06:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,928
Rep Power: 10
Steve has disabled reputation
Default

That is a very good question.

Here is my thought on it.

People buy into a franchise because the system works more often than it doesn't. They want a system that is a no brainer. They want a turn key operation.

When franchises are new, they tend to allow for more experimentation from their franchisees. There is a lot that can be learned from such experimentation.

But then on the flip side, as you grow and get more established, you want your franchisees to really fall into line because this is what the customer expects. The customer visits a franchise because they know the sandwich they are buying in FL is the same they buy in TX. Etc. The customer becomes accustomed to the franchise feel and they want that comfort when they walk in the door.

After saying all that can you say for the purposes of this discussion, if you were to open a franchise tomorrow, what would it be and what would you want to experiment with?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 12:39 PM
by Jace
1,245 433,138
ZTR Issues
rsanchez1203
Today 10:53 AM
Today 10:53 AM
by rsanchez1203
0 13
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
Yesterday 10:07 AM
by Steve
4 129
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 78
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-02-2016 02:45 PM
by JJand M Lawncare
13 5,262
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 146
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 181
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 168
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 154
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 362
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,814
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 345
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 297
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,511
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 384
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 323
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 273
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 352
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 253
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,390
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy