Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Book Excerpts: Chapter 3 – Advertising


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-12-2007, 03:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Beginner Mistakes from our friend Jim of promower.net

Excerpts from "Earn $300 a Day Mowing Lawns"

From Chapter 3 – Advertising

Quote:
Originally Posted by [b
Quote[/b] ]“Occasionally, a reader asks me how much it costs to acquire a customer by advertising. The answer is ... I haven’t
the faintest idea. But I’d say dollar-for-dollar is a good return (one $20 ad landing one $20 job). In our second season we spent $700 on fliers and landed $900 a week in new business in a matter of days – a huge bargain (the flier is in the Appendix). All things considered, though, advertising cost means little. In the mowing business a customer might stay with you 20 years, spend thousands of dollars, and bring scores of new customers via word of mouth. So whether you spent $10 or $50 acquiring him doesn’t much matter.”

[This chapter discusses at length advertising methods, the advertising message, and cold calling, which is used to
secure commercial jobs.]

On commercial jobs: “Not to be overlooked when considering commercial jobs are subsidized apartment complexes. Midwestern cities contain lots of them, often scattered all over the town. In my experience, all of the larger complexes have offices and full time managers, which are your initial contacts. Probably you will be referred to the office of a local property management firm that works for the investors and manages not just the one complex, but five or fifteen. This is an opening to very serious money. We found this work to be highly lucrative.”

Remember this section is only a small part of chapter 3, to read more please visit promower.net and order Jim's book!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Today 05:26 AM
by RSE
22 847
color fliers?
holymoly
Yesterday 02:32 PM
Yesterday 11:10 PM
by SC93
1 34
lawn care business...
holymoly
Yesterday 02:56 PM
Yesterday 08:18 PM
by holymoly
1 51
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Yesterday 06:54 PM
by avetslawncare
24 5,448
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Yesterday 06:51 PM
by avetslawncare
21 755
Hustler Raptor
SGL1
04-13-2015 09:27 PM
Yesterday 07:53 AM
by SGL1
15 355
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 228
Could be great news for...
SC93
04-14-2015 11:06 PM
04-17-2015 08:58 PM
by SC93
10 291
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-17-2015 08:40 PM
by ExtremeLawncareServices
53 4,952
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 374
weed
avetslawncare
04-16-2015 07:56 PM
04-17-2015 07:59 PM
by avetslawncare
3 96
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-17-2015 07:27 PM
by biglee
14 393
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 73
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 430
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 389
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,210
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 121
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 178
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,909
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 127
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 151
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,144
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-15-2015 08:35 AM
by Bradcook21
7 835
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 348
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 169
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 205
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 441
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 174
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 380
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 203
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 312
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 813
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 261
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,878
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-10-2015 12:05 PM
by Just for Cuts
45 2,096
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 457
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,176
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 367
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,672
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 325
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 923
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 375
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 234
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,104
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,426
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,237
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,383
Mass/New Hampshire...
jcurr33
04-06-2015 09:48 PM
04-07-2015 04:19 PM
by jcurr33
2 273
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
04-07-2015 05:19 AM
by Chilehead
9 798
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
04-06-2015 09:21 PM
by ExtremeLawncareServices
6 512
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:27 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:27 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy