Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

New Member


Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-23-2007, 07:31 PM
Gigamitch Gigamitch is offline
Members
 
Join Date: Aug 2007
Posts: 2
Rep Power: 8
Gigamitch
Default

Greetings to all. I was a little more than half way through my business plan when I found this site. I wish I had found it sooner, there is an amazing amount of helpful info here.
I am starting to get a little discouraged though. I have practically no equipment or money at all and while reading a bunch of old posts here I got the impression that no one recommends borrowing money to start up. This sets me back a little because I'm the kind of person that wants to present the most professional image possible from day one and for me this will require a fair amount of money.
So I'm curious about everyones start up costs and equipment and the length of time it took to build from there.
As for me... I spent 6 very long years as an operations manager for the biggest national lawn care company and I gotta tell ya it will put a real bad taste in your mouth. But it did give me the motivation to get out there and do the job the right way.
The name of my business is going to be "Dandie Lawn". I love it even with the slight mixed message it sends. I really haven't done much more than that except for the business plan because of the money thing so I am really looking forward to all of your advice and opinions.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-23-2007, 11:14 PM
Little's's Avatar
Little's Little's is offline
Brandon
 
Join Date: Jun 2007
Location: Shasta Lake CA.
Posts: 814
Rep Power: 9
Little's is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I started with a $50 mower from the flea market. A $25 blower from the local engine shop. I bought a new Echo weed eater for $190. And then I bought a $300 trailer from Harbor freight. I went door to door talking to people and within 1 month I had 8 customers. By month 3 I had over 20 weekly customers. I was able to build from there. Good luck. You can do it without a lot of start up costs. What I found was that people dont care how pretty your equipment is. They only care if you get the job done right. I still have most of the customers I started with because I do it right.
__________________
Northern California
Reply With Quote
  #3  
Old 08-24-2007, 12:21 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Hi Gigamitch,

Welcome to our forum! Would you like to share with us what you have so far with your business plan?

What lessons would you say you have learned from the lawn care business you used to work at?

What do you plan on doing differently from what they did?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 08-24-2007, 05:01 PM
Gigamitch Gigamitch is offline
Members
 
Join Date: Aug 2007
Posts: 2
Rep Power: 8
Gigamitch
Default

My experience with the "big guys" was...well the only good thing I can say is that they paid fairly well. Their two biggest mistakes are the "cookie cutter" approach to lawncare (every lawn gets the same identical treatment) and the push to get the job done. They will force employees to look for a way to do the job regardless of the repercussions to the lawn or customer perception...only the revenue matters.
That will not happen in my business...end of story.

1.0 Executive Summary

Dandie Lawn will be a residential and commercial lawn and tree care service. Our target will be rural middle and upper class homes which owners cannot care for as well on their own. Most families in our target income bracket have moved here from another state and are unprepared for the challenges our semiarid climate creates for lawn and tree care. We will also provide our services to large commercial properties without full time property managers as well as to government entities with public or BLM lands. Our business profits will be largely seasonal so we will provide snow removal to help supplement the lean winter period. Our target community has been identified by Money Magazine as one of the nations top ten fastest growing economies as well as a leader in lender available housing with a median income around $60k.

The business will be structured as a sole proprietorship. The principal being (Me). For the past six years I have worked as a State licensed Operations Manager for the local (big guy). During that time I developed the expertise, management experience and business relationships to begin my own business.

The first year I will be the primary employee with commitments from two long time friends for some part time help. (My friend)will work as Lawn Specialist. He has five years experience in the industry and has been licensed for the past year. (He) also has family ties with the Military Contractor for the local Army installation, giving us a foot in the door for local government contracts. (My other friend)will work as the Office Manager. Her graphic design experience will be useful when creating our marketing materials, business cards and brochures. As demand warrants, I will hire additional part time labor.
1.1 Mission

The mission of Dandie Lawn is to provide personalized residential and commercial lawn/tree care service. We will maintain and build our client base by treating each property as if it were our own. Our commitment to excellence will always exceed our customer’s expectations.

1.2 Objectives

My objectives for the first three years of operation are to:

★ Create a service-based business providing a pleasant alternative to “cookie cutter” lawn care.

★ Obtain 30 residential lawn care contracts, 10 commercial property contracts and 2 government contracts.

★ Increase number of client contracts served by 1%, 3% and 5% respectively.

★ Develop the business enough to outgrow its “home based” status sustainable by its own cash flow.


1.3 Keys to Success

The keys to achieving my goals for the first three years are:

★ Experienced licensed specialists with excellent customer service skills.

★ Timely, personal and professional service for all customers regardless of size.

★ Small size allowing personal communication with customers as well as direct supervision and training of employees.

2.0 Company Summary

Dandie Lawn will be offering a wide range of lawn/tree services on a weekly monthly or as needed basis with some customers receiving multiple services within the course of one visit.

2.1 Company Ownership

Dandie Lawn will be formed and operated as a sole proprietorship. As risk and revenue increase I will look more into Limited Liability options.

2.2 Start Up Summary

Dandie Lawns start up assets and expenses include:

Long Term Assets: Est. Value $18,500
● Vehicle: Owner is contributing a Jeep Wrangler.
● An enclosed utility trailer
● All Terrain Vehicle (utility) with attachments (snow blade, chem. sprayer, fert. spreader)
● Commercial Lawn Mower
● Residential Lawn Mower
● Snow thrower
● Pressure washer
● Business Phone
● GPS and digital camera (owner contributed)

Short Term Assets Est. Value $5,977
● Home Office Equipment: Owner contributing computer, printer, scanner, desk and file cabinet. Business, legal and accounting software.
● Weed trimmer
● Edger
● Hedge trimmer
● Chainsaw
● Backpack leaf blower
● Backpack chemical sprayer
● Fertilizer spreader/thrower
● 6months chemical and fertilizer
● Standard tool kit small and major repairs (owner contributed)
● Misc. safety equipment (owner contributed)
Expenses Est. Value $10,923
● Legal and accounting
● $400k liability insurance policy (6-8mths.)
● Initial Operating cash

3.0 Services

Dandie Lawn will initially provide residential and commercial lawn care service. Included will be mowing, edging, trimming, weed and insect control as well as bare ground vegetation control. Start up tree care will be limited to hedge trimming and some branch removal. During the winter months we will offer snow removal and salt service. As demand and revenue grow I will purchase the equipment necessary to expand our services provided. This will include tree insect control, lawn aeration, garden prep., rangeland and right of way services.

3.1 Service schedule

IN THIS AREA I HAVE A BAR GRAPH CALENDAR AND SERVICE SCHEDULE THAT I COULDN"T PASTE IN

4.0 Market Analysis Summary

Dandie Lawn will target middle to upper class households (>$50k) with above average size properties. Additionally we will focus on large and multi-site commercial properties. Standard canvassing, flyer and newspaper advertising techniques will be employed. I will also be using my business relationships to promote word of mouth exposure.

4.1 Market Segmentation

Dandie Lawn will focus on large residential properties in an effort to keep margins as high as possible. Commercially a unique opportunity has presented itself in that the largest local land care company has suddenly closed it’s doors. It is there that we will find our niche as property managers search for new service providers.
********************************************************************
That's what I have so far except for the rough draft including strategies, personel plan, and financial plan. If I continue the road I'm on I will need to borrow around $20k...but if general opinion here recommends against that I might revise the business plan for a lower amount or pitch the entire thing all together and start the business "bare bones".

Thanks for any advice, Mitch
Reply With Quote
  #5  
Old 08-25-2007, 07:45 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Mitch that is great information. I sure do hope it helps others reading this.

My opinion is to start bare bones and grow from there. That should allow you to make many mistakes and still make it past them.

What would you say would be your biggest issue(s) with not taking out a loan?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 07:34 PM
by wolfpacker53
5 1,993
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 07:33 PM
by stallman419
12 2,175
Should I buy this Exmark...
googus
Yesterday 09:22 AM
Yesterday 03:29 PM
by googus
3 82
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 02:53 PM
by American L&T
6 1,920
another newish job for me
holymoly
06-07-2015 08:34 AM
Yesterday 02:06 PM
by American L&T
9 2,124
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 09:42 AM
by Steve
2 76
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 75
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,884
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,874
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 76
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,737
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,877
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,750
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,363
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,794
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,793
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,063
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,302
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,100
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,814
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,881
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,843
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,841
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,945
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,949
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,871
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,330
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,023
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,107
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,194
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,337
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,042
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,913
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,647
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,710
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,045
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,930
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,031
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,844
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,402
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,293
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,987
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,913
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,163
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,318
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,927
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,878
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,041
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,155
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,071
» Popular Tags
ad landscaping advertising aerocore apartment bid apartment complex bark billy goat brushcutter blowout bob villa bush collections commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers edging employee problems equipment dealer equipment rental foreman free advertising google growing a lawn care business hardscapes hills husqvarna increase customers jobs landscape landscape services landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due patio install per hour charge per hour service profit on employee push versus ride scag scripts sell the vision seo shell small engine repair sq ft steep lawns swzt trailer tree tree pics trimmer rack up sell employee web design website website design www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:33 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:33 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy