Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best Customers


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-06-2008, 04:39 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

Gardening and Lawn Care Services

Best customer: Households aged 55 or older
High-income households
Married couples without children at home

Customer trends: Average household spending on gardening and lawn car services will
rise as the population ages.


Households pay for gardening and lawn care services either because they need to or be-
Cause they can afford to. The best customers of gardening and lawn care services are high-
income households, which spend triple the average on this item. Householders aged 55
or older, many of whom need help maintaining their homes and lawns, spend 34 to 91
percent more than average on this item and control 53 percent of the market. Married
couples without children at home (most of whom are older) spend 48 percent more than
average on gardening and lawn care services.

Average household spending on gardening and lawn care services rose 11 percent
Between 2000 and 2004, after adjusting for the inflation. This increase occurred despite the
Recession of 2001 and consequent belt tightening as discretionary income disappeared.
Behind the rise was the aging of the baby-boom generation into the best-customer age groups. This category should grow in the years ahead as the population ages.


Table 11.6 Gardening and lawn care services

Total household spending * * * * *$11,056,092,560.00
Average household spends * * * * * * * * * * * * * * * *95.08

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Average * * * * * * * * * Best * * * * * * * * * Biggest
Household * * * * Customers * * * * * * Customers
*Spending * * * * * * * *(index) * * * (market share)
AGE OF HOUSEHOLDER
Average household * * * * * * * * * * * * * * * * * * * * *$95.08 * * * * * * * 100 * * * * * * * 100.0%
Under age 25 * * * * * * * * * * * * * * * * * * * * * * * * * * * 4.00 * * * * * * * * * 4 * * * * * * * * * 0.3
Age 25 to 34 * * * * * * * * * * * * * * * * * * * * * * * * * * *43.24 * * * * * * * * 45 * * * * * * * * * 7.6
Aged 35 to 44 * * * * * * * * * * * * * * * * * * * * * * * * * *68.25 * * * * * * * * 72 * * * * * * * * 14.9
Aged 45 to 54 * * * * * * * * * * * * * * * * * * * * * * * * *108.36 * * * * * * * 114 * * * * * * * * 23.2
Aged 55 to 64 * * * * * * * * * * * * * * * * * * * * * * * * *127.59 * * * * * * * 134 * * * * * * * * 20.2
Aged 65 to 74 * * * * * * * * * * * * * * * * * * * * * * * * *146.68 * * * * * * * 154 * * * * * * * * 14.9
Aged 75 or older * * * * * * * * * * * * * * * * * * * * * * 181.26 * * * * * * * *191 * * * * * * * *18.9
__________________
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-06-2008, 08:00 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi makbootzy,

This is fascinating stuff! Where did you find this and how is this effecting your marketing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-06-2008, 08:54 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

This is from the book "Best Customers: Demographics of Consumer Demand"
Well Now I can see who the "best customer" is and target those parts of town with flyers and door hangers. I think it would help to because you can focus more on the types listed instead of people they might just turn your service down.
__________________
Reply With Quote
  #4  
Old 01-06-2008, 09:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Did you ever consider buying a mailing list with those specifics and sending out postcards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-06-2008, 11:16 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Jan. 06 2008,9:53)]Did you ever consider buying a mailing list with those specifics and sending out postcards?
That would be a good idea!
__________________
Reply With Quote
  #6  
Old 01-07-2008, 04:06 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Our one friend on here Bob from http://www.plan-itgraphics.com runs a lawn care business and a printing business.

He is always telling us how handing out flyers is a waste of time and how ever since he started buying mailing lists and sending out postcards, his business really improved.

NOW is the time to be thinking about getting your postcards out too.

I think as lawn care businesses grow they tend to migrate more towards postcards because you get a better bang for your buck.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Belt dealer problem
googus
Today 08:45 AM
Today 09:55 AM
by Dan Tanner
1 28
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 07:00 AM
by stevef1201
6 134
Contract or no contract?
TRV
Yesterday 09:18 PM
Yesterday 09:18 PM
by TRV
0 36
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 09:17 PM
by Chilehead
10 279
New website
Chilehead
Yesterday 04:39 PM
Yesterday 06:40 PM
by Dan Tanner
1 37
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 04:35 PM
by Chilehead
14 5,886
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 02:55 PM
by biglee
14 383
What is going on with...
biglee
11-14-2014 03:04 PM
Yesterday 02:50 PM
by biglee
40 844
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 01:56 PM
by AGPS
7 191
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-19-2014 05:34 PM
by Steve
14 392
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 395
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,767
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,384
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,135
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 706
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 451
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 396
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 269
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,285
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 191
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 458
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,530
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-16-2014 12:20 AM
by SGlawncare
172 13,787
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,639
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,667
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,612
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 370
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-12-2014 12:45 PM
by Steve
1 222
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 567
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 258
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 328
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,255
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 554
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 459
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 286
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 254
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 268
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 497
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 319
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 365
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 405
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 603
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 508
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 816
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,129
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,238
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,053
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 924
"Price...
Mr. Mow
10-30-2014 04:21 PM
10-31-2014 06:48 AM
by ringahding1
3 730
Help a brother...
tbtigers03
09-28-2014 12:41 PM
10-31-2014 06:41 AM
by ringahding1
15 2,608
» Popular Tags
4wd aerocore apartment bid apartment complex bid billy goat brushcutter bush charge christmas deliquentaccounts ditches employee problems equipment rental estimate exmark ferris first truck foreman georgia gopherhaul gravely holiday how much to charge how to bid husqvarna hydraulic installation introduction jobs kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing mowing mr dave mulch mulch price new business ordinance podcast push versus ride redmax reo savannah scag v-ride seo shreaded small engine repair starting a business start up lawn care business steep lawns toro tractor auger trailer trimmer rack truck new used landscape walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy