Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

flyers or direct mail?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-04-2003, 07:24 PM
Clearview Lawns
Guest
 
Posts: n/a
Default

I was just wondering if one is better than the other to get new accounts. I have seen some companies send out these pretty nice looking direct mailers and I would think they would get alot of return on their investment for that, but then I was thinking that most of them come out at the beginning of the season. So maybe its better to do flyers now? or maybe door hangers? any thoughts?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-07-2003, 11:22 AM
Lawn Magic
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I like the idea of direct mail as a way to jump-start a new crew. I plan to use this next time I add a new crew. I am also considering trying some kind of introductory incentive to maximize the return of the mailing. Direct mail allows you to add customers only to the areas that you target in your mailing**a major advantage.
So far, I have only used classified ads in the Professional/Business directory to generate new customers. With this, I spend on average about $20 per new customer. (or about 15 new customers over the period of a 30 day ad) The main advantage of this approach is flexibility, but the main disadvantage is that the response is random over the entire market area.
After generating new customers, we occasionally pass out flyers to approximately a dozen properties adjacent to the new customer's property. This had been very successful for us, because we are able to service multiple properties on many of the "Stops" on our routes. In fact, we have only a few single property stops remaining. We average between 3 and 4 properties/stop with a maximum of 8 properties on one of our stops.
Since this reduces our average drive and unloading/loading time it has reduced our costs significantly. Servicing several properties on one Stop also allows improved equipment/labor utilization. Through these savings in time, we have been able to increase our total daily production rate.
I will be adding a "Wish List" item requesting the accommodation of this "Route-Stop" concept to the Gopher Program.
Reply With Quote
  #3  
Old 06-07-2003, 12:58 PM
Weed Eater
Guest
 
Posts: n/a
Thumbs down

I never thought of that! I had seen scapers put ads in the paper before in the service section, but I ditdnt think it would work so i hanent done it. Now I think i just might try it. Oh and i never thought about handing out flyers like that either, #### thats a great idea i am gonna do that too! thanks!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Today 11:41 AM
by ExtremeLawncareServices
7 188
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
Today 10:48 AM
by stevef1201
6 223
Looking for feed back on...
ExtremeLawncareServices
Today 08:38 AM
Today 08:38 AM
by ExtremeLawncareServices
0 24
new to the forum
SGlawncare
Yesterday 11:20 PM
Yesterday 11:20 PM
by SGlawncare
0 48
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 10:43 PM
by SGL1
6 303
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 04:49 PM
by stevef1201
55 6,495
Poll - net income
Dan5082
11-15-2010 08:08 PM
Yesterday 04:44 PM
by jrs.landscaping
12 3,078
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Yesterday 02:33 PM
by Robertf31
10 393
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
Yesterday 01:25 PM
by jrs.landscaping
24 4,736
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 01:16 PM
by Steve
21 1,170
Compare this summer to...
Steve
09-03-2014 12:52 PM
Yesterday 11:20 AM
by Hanks Lawn Care Services
15 979
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 663
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 289
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 260
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 227
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 295
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 981
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 769
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 891
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 242
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 117
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,681
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 504
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,154
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 677
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,878
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,161
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 698
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,416
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 902
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,499
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 406
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,140
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,198
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 602
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 884
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,667
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 965
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 580
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 538
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 616
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 639
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 889
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 961
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 864
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-02-2014 03:27 PM
by Steve
3 776
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 850
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 775
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 963
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 1,268
» Popular Tags
2wd 4x4 article marketing bid birdscaping care charge collections subcontractor commercial credit card decorating ditches ecosymbiosis employee problems exmark ferris financing four wheel drive gopherhaul grass gravely hardscapes health holiday lighting honda how much to charge hydraulic installation landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website leaf lighting brass outdoor lights marketing monthly mow mulch mulch price native plants new buisness outdoor environments past due patio install podcast promotion running a business scag scag v-ride schedule seo snow starting a business steep lawns stihl sulky theft of services toro trailer mate pro truck new used landscape walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy