Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Gene Simmons on marketing Indy racing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2007, 07:00 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,064
Rep Power: 10
Steve has disabled reputation
Default

I thought this was kind of interesting. If you are a fan at all of Gene Simmons, you probably know he and his partner are the marketing minds behind the Indy marketing concept "I am Indy."



I think if anything can be said about this, is that Gene is very creative and is able to apply his creativity in many different avenues. I found it fascinating how this pairing of the minds came about.

Who knows what he will do next!

There is a little behind the scenes as to how this happened.

The Outrageous Entrepreneur - According to Lengyel, Simmons pointed to an IRL sign and said, "Is that your logo? It stinks."

"We started off with a friendly confrontation," Lengyel said, "and we've been brutally honest ever since."

A few days after the race, Simmons invited Lengyel and the IRL's top brass to Los Angeles, where he and Abramson pitched an alliance with their company, Simmons Abramson Marketing. To launch the effort, Simmons wrote the foot-stomping anthem "I Am Indy" with the quirky one-man band BAG to serve as the league theme song.

"At the racetrack, you could just feel and breathe in the dust," Simmons said during an interview at his Benedict Canyon home, where his sprawling office is packed with KISS merchandise and memorabilia. "It was an old man's game in need of a makeover."

Saying "IRL" sounded like a disease, Simmons set out to re-brand the league as "Indy."

"These are individual, personalized rocket ships streaking 220 mph," Simmons said. "With 'I am Indy,' you're making a pledge of allegiance to the United Nations of Indy. The phrase knows no bounds racial, sexual or otherwise. It applies to drivers, fans, sponsors."


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2007, 07:35 PM
SerranoLandscaping
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Gene is all about money.. He does anything to make money.

I watch the show all the time. I love it
Reply With Quote
  #3  
Old 10-11-2007, 09:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,064
Rep Power: 10
Steve has disabled reputation
Default

He is really a brilliant guy. I know he turns off many people but it is incredible what this guy has been able to pull together and he is non-stop with creativity.

Do you enjoy watching his show on A&E? I can't stop watching it!

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Any successful one man...
WarriorLandscapingCAN
Today 06:04 AM
Today 06:04 AM
by WarriorLandscapingCAN
0 1
Enter to win Free...
arthur712
Yesterday 11:28 AM
Yesterday 11:28 AM
by arthur712
0 23
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
09-24-2016 12:12 PM
by jrs.landscaping
3 344
I have a new show!
Chilehead
09-19-2016 06:50 PM
09-23-2016 05:45 AM
by Chilehead
7 121
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 122
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 148
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 598
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 1,311
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 503
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 1,380
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 275
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 899
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 764
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 607
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 724
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 699
Say Hello !!!
Steve
03-19-2007 11:18 AM
09-06-2016 05:25 PM
by Steve
1,255 443,715
My Invention
biglee
01-11-2015 06:51 PM
08-31-2016 02:47 PM
by Steve
21 3,256
fliers
joshp
08-19-2016 03:23 PM
08-30-2016 07:47 PM
by SC93
11 1,977
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,111
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 1,320
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-27-2016 10:51 AM
by Steve
7 2,158
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:28 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:28 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy