Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Self promotion example


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2007, 01:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

There is an article at CNN which talks about a traumatic experience, a 37 year old woman Helen Smith, dealt with. How her job gave her a heart attack.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2007, 01:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
The article discusses what created the high stress load she was dealing with and then how she later relieved it.

Within the article, a link to her blog was included.

http://drhelen.blogspot.com/

Now as you read her article and you find yourself relating to her and want to learn more from her, you can then read more at her blog. In fact, you could actually Hire Dr. Helen, you see she is a forensic psychologist in Knoxville, Tennessee.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2007, 01:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Now how does all of that help us?

Well, our stories are a great way to sell ourselves and our services.

We surround ourselves with people we feel comfortable with. We buy from people we are comfortable with.

So isn't it amazing that we can take a tumultuous episode from our lives and actually make it into a positive?

Another great thing about expressing yourself is that it attracts others who find themselves in similar situations as you or who have gone through similar situations as we have seen right here on our forum. Then we can build a support group which helps us not feel so all alone and empowers us to push ever forwards!

I know we have been talking a lot about this in the forum lately, and I wanted to share an example of this in use in today's news.

Any thoughts on all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2007, 04:00 PM
pmblair
Guest
 
Posts: n/a
Default

I have always found that letting the customer know a personal detail or two helps them feel more at ease with you. Be their friend. Let them be your's. Who knows? They may not need your services, but they may know someone who does... or maybe they DO need your services... chances are, you'll have a better chance getting their business because you are friendly and the other guys won't because they're too "rigid" and only trying to sell their services. SELL YOURSELF... your services will sell themselves as well.
Reply With Quote
  #5  
Old 10-11-2007, 06:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Good points!

Do you think with lawn care, since it is a personal service, where you have people coming over to your property, that a lawn care business who promotes the owner actually position themselves better than the lawn care operation that doesn't?

Will such a positioning lead to more sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-11-2007, 08:44 PM
pmblair
Guest
 
Posts: n/a
Default

I think it does. I used to promote my web design business the same way we'll promote the lawn care / prassure washing business - When you call, you'll be talking to the owner(s). When you get your service (for a while, at least) you'll be getting it done by the owner(s). ...and when we get so big that we have to hire crews, then the owner(s) will be the ones coming out to do your monthly or quarterly inspections and talk with you face to face about any issues you may have.

I know that in every job I've ever worked, I enjoyed the job a lot more when I actually got to meet the owner(s) and talk with them face to face... so why wouldn't a customer like to get personal attention in some form or another from the business owner? ... especially if it's the business owner that's taking the initiative to make sure his clients are happy.

Thoughts?
Reply With Quote
  #7  
Old 10-11-2007, 09:35 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

I think everything you are saying is ideally the way to do it.

Many times it seems small businesses start to falter when the owner can't extract themselves from the day to day management and rise above it to see where they are going.

It's like the saying 'work on your business not in your business.'
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-11-2007, 09:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Have you read the book the e-myth yet? It's a great book for new small business owners and it is a pretty quick read.

It talks about such topics as the entrepreneurial myth. Fascinating stuff!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
WARNING! Especially to...
SC93
Today 12:05 PM
Today 01:29 PM
by SC93
2 12
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
Today 11:52 AM
by Chilehead
15 412
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Today 11:23 AM
by joshlawncare
22 784
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Today 11:07 AM
by avetslawncare
25 5,471
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 09:21 AM
by KJ90
8 855
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Today 05:26 AM
by RSE
22 869
color fliers?
holymoly
Yesterday 02:32 PM
Yesterday 11:10 PM
by SC93
1 46
lawn care business...
holymoly
Yesterday 02:56 PM
Yesterday 08:18 PM
by holymoly
1 63
Hustler Raptor
SGL1
04-13-2015 09:27 PM
Yesterday 07:53 AM
by SGL1
15 366
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 237
Could be great news for...
SC93
04-14-2015 11:06 PM
04-17-2015 08:58 PM
by SC93
10 301
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-17-2015 08:40 PM
by ExtremeLawncareServices
53 4,963
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 387
weed
avetslawncare
04-16-2015 07:56 PM
04-17-2015 07:59 PM
by avetslawncare
3 109
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 78
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 440
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 396
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,220
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 128
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 183
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,919
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 131
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 161
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,154
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 366
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 177
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 214
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 451
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 184
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 385
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 209
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 323
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 820
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 267
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,886
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-10-2015 12:05 PM
by Just for Cuts
45 2,107
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 464
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,185
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 371
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,683
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 331
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 931
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 382
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 241
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,110
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,434
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,250
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,393
Mass/New Hampshire...
jcurr33
04-06-2015 09:48 PM
04-07-2015 04:19 PM
by jcurr33
2 278
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
04-07-2015 05:19 AM
by Chilehead
9 809
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:37 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:37 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy