Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Self promotion example


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2007, 01:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

There is an article at CNN which talks about a traumatic experience, a 37 year old woman Helen Smith, dealt with. How her job gave her a heart attack.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2007, 01:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
The article discusses what created the high stress load she was dealing with and then how she later relieved it.

Within the article, a link to her blog was included.

http://drhelen.blogspot.com/

Now as you read her article and you find yourself relating to her and want to learn more from her, you can then read more at her blog. In fact, you could actually Hire Dr. Helen, you see she is a forensic psychologist in Knoxville, Tennessee.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2007, 01:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Now how does all of that help us?

Well, our stories are a great way to sell ourselves and our services.

We surround ourselves with people we feel comfortable with. We buy from people we are comfortable with.

So isn't it amazing that we can take a tumultuous episode from our lives and actually make it into a positive?

Another great thing about expressing yourself is that it attracts others who find themselves in similar situations as you or who have gone through similar situations as we have seen right here on our forum. Then we can build a support group which helps us not feel so all alone and empowers us to push ever forwards!

I know we have been talking a lot about this in the forum lately, and I wanted to share an example of this in use in today's news.

Any thoughts on all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2007, 04:00 PM
pmblair
Guest
 
Posts: n/a
Default

I have always found that letting the customer know a personal detail or two helps them feel more at ease with you. Be their friend. Let them be your's. Who knows? They may not need your services, but they may know someone who does... or maybe they DO need your services... chances are, you'll have a better chance getting their business because you are friendly and the other guys won't because they're too "rigid" and only trying to sell their services. SELL YOURSELF... your services will sell themselves as well.
Reply With Quote
  #5  
Old 10-11-2007, 06:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Good points!

Do you think with lawn care, since it is a personal service, where you have people coming over to your property, that a lawn care business who promotes the owner actually position themselves better than the lawn care operation that doesn't?

Will such a positioning lead to more sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-11-2007, 08:44 PM
pmblair
Guest
 
Posts: n/a
Default

I think it does. I used to promote my web design business the same way we'll promote the lawn care / prassure washing business - When you call, you'll be talking to the owner(s). When you get your service (for a while, at least) you'll be getting it done by the owner(s). ...and when we get so big that we have to hire crews, then the owner(s) will be the ones coming out to do your monthly or quarterly inspections and talk with you face to face about any issues you may have.

I know that in every job I've ever worked, I enjoyed the job a lot more when I actually got to meet the owner(s) and talk with them face to face... so why wouldn't a customer like to get personal attention in some form or another from the business owner? ... especially if it's the business owner that's taking the initiative to make sure his clients are happy.

Thoughts?
Reply With Quote
  #7  
Old 10-11-2007, 09:35 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

I think everything you are saying is ideally the way to do it.

Many times it seems small businesses start to falter when the owner can't extract themselves from the day to day management and rise above it to see where they are going.

It's like the saying 'work on your business not in your business.'
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-11-2007, 09:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Have you read the book the e-myth yet? It's a great book for new small business owners and it is a pretty quick read.

It talks about such topics as the entrepreneurial myth. Fascinating stuff!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
Today 06:52 AM
by CurbAppeal1
35 8,943
What's your next...
Steve
05-15-2015 11:54 AM
Yesterday 11:23 PM
by biglee
13 290
Peace garden ideas
SGL1
05-13-2015 03:15 PM
Yesterday 07:51 PM
by avetslawncare
16 424
More Rain or Less?
Steve
05-20-2015 12:06 PM
Yesterday 04:40 PM
by mattthelawnguy
6 108
Equipment dealers
mattthelawnguy
Yesterday 04:33 PM
Yesterday 04:33 PM
by mattthelawnguy
0 35
Show us your stripes
Just for Cuts
Yesterday 03:07 PM
Yesterday 03:07 PM
by Just for Cuts
0 43
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
Yesterday 02:58 PM
by Just for Cuts
4 125
Irrigation
pboy8634
02-21-2010 12:46 PM
Yesterday 02:54 PM
by Just for Cuts
22 8,311
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,681
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 745
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 388,820
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 77
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 161
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 1,919
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 179
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 117
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 237
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 628
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,427
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 263
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 472
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 604
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 465
What a JERK!
Chilehead
05-06-2015 08:13 AM
05-12-2015 01:14 PM
by Steve
9 543
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,017
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 986
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,011
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 379
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 396
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 318
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 437
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 315
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 3,851
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 991
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 271
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 312
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,055
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 342
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 384
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 412
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 374
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 790
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 679
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 454
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 551
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 448
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 413
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 568
equipment marketplace?
jrs.landscaping
04-27-2015 04:49 PM
04-27-2015 06:09 PM
by jrs.landscaping
2 388
Buying contracts /...
greenscaper123
04-26-2015 04:46 PM
04-27-2015 05:59 PM
by Steve
2 458
» Popular Tags
ad landscaping aerocore apartment bid apartment complex auger bark billy goat brushcutter blades blowout bush collections contract help curb appeal services deliquentaccounts ditches edging employee problems equipment dealer equipment rental facebook ferris flyers foreman grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scag scripts sell the vision seo shell small engine repair square foot starting a lawn care business steep lawns sulky swzt theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website won't return www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:26 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:26 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy