Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing by billboard?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-01-2007, 10:03 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-02-2007, 11:47 AM
SerranoLandscaping
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
it looks very expensive.
Reply With Quote
  #3  
Old 10-02-2007, 11:58 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (SerranoLandscaping @ Oct. 02 2007,11:47)]it looks very expensive.
IT IS!!!
I know people who have spent over $30K and that wasnt for very long (less than 1 year).

Much better place to advertise is with a wrap on your trailer or truck. Cheaper, lasts longer, and it moves!
Gets a lot of attention.
Reply With Quote
  #4  
Old 10-02-2007, 12:03 PM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Oct. 01 2007,10:03)]I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
IMO...a waste of a lot of money that could be much better spent on better ads...wraps, yard signs, banners, postcards, etc.
Reply With Quote
  #5  
Old 10-02-2007, 01:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder, how much of marketing is about ego and less about getting business. A billboard might do wonders for your ego, but not much for your bottom line.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-02-2007, 02:55 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Fortunately, for the savvy small business owner a lot of marketing is about ego and not getting results. They make the mistake of trying to copy big business, Madison Avenue image type advertising and as a result they end up wasting a TON of money. Sad.

To the questions, "are billboard a good marketing medium or just waste of money?" To be honest, it really depends.

It definitely isn't the best way for any LCO just starting out to grow their business. Heck, it's not even a good idea for many established businesses. The main reason for this is because it's a fixed fee each month, no matter the number of leads it generates. Smart marketers know not to commit to anything they can't turn on or off as needed. If it's not working (as most billboards don't), they're stuck paying the monthly fee for as long as the contract runs.

Now, if by chance a LCO can afford the huge fees without sacrificing other more effective methods, they definitely DON'T want to copy most billboards you see. The problem with them is they're missing at least 2 key elements of any effective marketing message, an offer and a call to action.

To maximize the effectiveness of a billboard (or any other marketing methods for that matter!), I'd offer something of value as an incentive for taking a specified action. Something like "First Service FREE For Mentioning This Billboard! Call XXX-XXXX Today!"

Add something like this and it will definitely increase the effectiveness of any billboard.
__________________
Chestin
Reply With Quote
  #7  
Old 10-02-2007, 04:35 PM
SerranoLandscaping
Guest
 
Posts: n/a
Default

I think flyers are the best way to advertice. Is working for me and i've spent a little over $150 for ink and paper and I was able to print out around 3,000 color flyers. So far i got 5 jobs.

I think Billboard Ad's is deff a loss of $$$.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Just Quit?
ringahding1
Yesterday 06:23 AM
Today 08:50 AM
by rmccutchan
9 185
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
Today 08:17 AM
by jrs.landscaping
4 126
French gardener owner's...
didgreen
Yesterday 09:10 AM
Today 02:25 AM
by didgreen
3 92
Thanks for all the posts
WheatGrass
Yesterday 06:38 AM
Today 01:29 AM
by WheatGrass
2 90
hows it going.
uppercut
Yesterday 05:01 AM
Yesterday 11:16 PM
by uppercut
3 93
viking cyclon.
uppercut
01-29-2015 09:12 PM
Yesterday 11:11 PM
by uppercut
2 78
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
Yesterday 10:26 PM
by ExtremeLawncareServices
15 860
adding something new...
veteranslawncaresystems
01-28-2015 12:13 AM
Yesterday 09:15 PM
by veteranslawncaresystems
6 202
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Yesterday 07:51 PM
by Chilehead
2 93
Government contracts
avetslawncare
11-15-2014 08:50 AM
Yesterday 07:46 PM
by Chilehead
11 902
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
Yesterday 04:47 PM
by Just for Cuts
3 478
whats this briggs?
uppercut
Yesterday 12:40 AM
Yesterday 02:49 PM
by Steve
1 65
Say Hello !!!
Steve
03-19-2007 12:18 PM
Yesterday 02:36 PM
by Hard-Body lawn & garden
1,202 363,966
Lawn Mowing -...
ringahding1
Yesterday 07:05 AM
Yesterday 07:05 AM
by ringahding1
0 42
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
01-29-2015 08:14 PM
by lxarth
8 283
Contact last years...
googus
01-28-2015 09:13 AM
01-29-2015 02:29 PM
by Steve
6 253
Looking for advice on...
berryjam
01-21-2015 07:37 PM
01-29-2015 02:21 PM
by Steve
15 502
New to the forum
LCRobert
01-26-2015 10:21 PM
01-29-2015 09:11 AM
by ringahding1
7 232
What happened to Better...
Steve
01-27-2014 04:07 PM
01-28-2015 12:26 PM
by Steve
21 3,218
Lawn care truck
Steve
10-10-2009 03:40 AM
01-28-2015 12:23 PM
by Steve
44 16,113
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
01-28-2015 12:08 PM
by Steve
29 9,484
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-28-2015 11:04 AM
by ExtremeLawncareServices
10 629
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-27-2015 09:01 PM
by jrs.landscaping
43 10,391
Is anyone doing mosquito...
BWild
01-27-2015 12:30 PM
01-27-2015 07:24 PM
by avetslawncare
4 166
New to group
ron@alpine
01-27-2015 08:45 AM
01-27-2015 01:29 PM
by Steve
1 136
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-27-2015 01:27 PM
by Steve
13 813
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-27-2015 07:42 AM
by ringahding1
9 364
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-27-2015 07:31 AM
by ringahding1
6 312
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,646
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 196
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 442
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 202
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 347
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 338
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 392
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 562
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 381
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 711
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 447
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,266
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 611
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,566
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 534
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 343
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 275
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,865
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 741
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 437
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,937
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,694
» Popular Tags
4wd apartment complex auger bark billy goat brushcutter blades bob villa collections commercial demonstration edging employee problems equipment rental ferris first truck flyers foreman gopherhaul grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction john deere quik trac landscape landscape services lawn aeration lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting brass outdoor lights marketing mr dave ordinance past due patio install per hour charge podcast pricing profit on employee pto push versus ride reo running a business scag v-ride scripts search engine optimization seo shell small engine repair square foot steve sulky toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:41 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy