Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing by billboard?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-01-2007, 09:03 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,398
Rep Power: 10
Steve has disabled reputation
Default

I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-02-2007, 10:47 AM
SerranoLandscaping
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
it looks very expensive.
Reply With Quote
  #3  
Old 10-02-2007, 10:58 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (SerranoLandscaping @ Oct. 02 2007,11:47)]it looks very expensive.
IT IS!!!
I know people who have spent over $30K and that wasnt for very long (less than 1 year).

Much better place to advertise is with a wrap on your trailer or truck. Cheaper, lasts longer, and it moves!
Gets a lot of attention.
Reply With Quote
  #4  
Old 10-02-2007, 11:03 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Oct. 01 2007,10:03)]I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
IMO...a waste of a lot of money that could be much better spent on better ads...wraps, yard signs, banners, postcards, etc.
Reply With Quote
  #5  
Old 10-02-2007, 12:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,398
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder, how much of marketing is about ego and less about getting business. A billboard might do wonders for your ego, but not much for your bottom line.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-02-2007, 01:55 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Fortunately, for the savvy small business owner a lot of marketing is about ego and not getting results. They make the mistake of trying to copy big business, Madison Avenue image type advertising and as a result they end up wasting a TON of money. Sad.

To the questions, "are billboard a good marketing medium or just waste of money?" To be honest, it really depends.

It definitely isn't the best way for any LCO just starting out to grow their business. Heck, it's not even a good idea for many established businesses. The main reason for this is because it's a fixed fee each month, no matter the number of leads it generates. Smart marketers know not to commit to anything they can't turn on or off as needed. If it's not working (as most billboards don't), they're stuck paying the monthly fee for as long as the contract runs.

Now, if by chance a LCO can afford the huge fees without sacrificing other more effective methods, they definitely DON'T want to copy most billboards you see. The problem with them is they're missing at least 2 key elements of any effective marketing message, an offer and a call to action.

To maximize the effectiveness of a billboard (or any other marketing methods for that matter!), I'd offer something of value as an incentive for taking a specified action. Something like "First Service FREE For Mentioning This Billboard! Call XXX-XXXX Today!"

Or, "FREE 21 Point Lawn Care Analysis For Visiting www.LawnCareWebsite.com. Log On Today!"

Add something like this and it will definitely increase the effectiveness of any billboard.
__________________
Chestin
Reply With Quote
  #7  
Old 10-02-2007, 03:35 PM
SerranoLandscaping
Guest
 
Posts: n/a
Default

I think flyers are the best way to advertice. Is working for me and i've spent a little over $150 for ink and paper and I was able to print out around 3,000 color flyers. So far i got 5 jobs.

I think Billboard Ad's is deff a loss of $$$.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Today 12:16 PM
by ExtremeLawncareServices
5 269
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Today 11:17 AM
by Steve
26 6,482
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
Today 11:13 AM
by Steve
4 246
Hello from CNY
arazucontracting
Yesterday 06:07 PM
Today 11:08 AM
by Steve
1 108
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 08:12 PM
by ExtremeLawncareServices
122 8,580
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 08:02 PM
by ExtremeLawncareServices
11 614
Not sure, but anyone do...
SnowRemoval2k14
Yesterday 12:10 AM
Yesterday 04:49 PM
by Steve
1 199
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 04:45 PM
by Steve
9 666
Mulching beds
Bradcook21
09-21-2014 07:43 AM
Yesterday 04:43 PM
by Steve
3 276
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 04:36 PM
by Steve
3 664
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 04:35 PM
by Steve
12 1,027
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 998
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,209
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,605
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 609
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,022
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 454
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 717
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,108
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 530
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 868
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 654
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,395
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,110
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,304
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 981
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 564
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 668
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 581
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,309
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,072
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,189
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 556
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 570
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,988
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 811
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,484
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,473
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 984
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,750
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,238
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,801
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 679
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,432
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,522
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 900
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,202
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,974
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,292
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 871
» Popular Tags
4wd apartment bid auger charge christmas christmas lighting credit card processing customers deliquentaccounts estimate exmark ferris first truck foreman fundraiser georgia gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna introduction john deere quik trac kawasaki labor cost landscape services late lawn lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf cleanup leaf removal lesco lighting marketing mowing mulch estimate new buisness new mower podcast property management company pto reo rotating scag scripts season seo small engine repair sprayer starting a business starting a lawn care business start up lawn care business steve stihl theft tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:03 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:03 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy