Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing by billboard?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-01-2007, 09:03 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-02-2007, 10:47 AM
SerranoLandscaping
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
it looks very expensive.
Reply With Quote
  #3  
Old 10-02-2007, 10:58 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (SerranoLandscaping @ Oct. 02 2007,11:47)]it looks very expensive.
IT IS!!!
I know people who have spent over $30K and that wasnt for very long (less than 1 year).

Much better place to advertise is with a wrap on your trailer or truck. Cheaper, lasts longer, and it moves!
Gets a lot of attention.
Reply With Quote
  #4  
Old 10-02-2007, 11:03 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Oct. 01 2007,10:03)]I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
IMO...a waste of a lot of money that could be much better spent on better ads...wraps, yard signs, banners, postcards, etc.
Reply With Quote
  #5  
Old 10-02-2007, 12:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder, how much of marketing is about ego and less about getting business. A billboard might do wonders for your ego, but not much for your bottom line.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-02-2007, 01:55 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Fortunately, for the savvy small business owner a lot of marketing is about ego and not getting results. They make the mistake of trying to copy big business, Madison Avenue image type advertising and as a result they end up wasting a TON of money. Sad.

To the questions, "are billboard a good marketing medium or just waste of money?" To be honest, it really depends.

It definitely isn't the best way for any LCO just starting out to grow their business. Heck, it's not even a good idea for many established businesses. The main reason for this is because it's a fixed fee each month, no matter the number of leads it generates. Smart marketers know not to commit to anything they can't turn on or off as needed. If it's not working (as most billboards don't), they're stuck paying the monthly fee for as long as the contract runs.

Now, if by chance a LCO can afford the huge fees without sacrificing other more effective methods, they definitely DON'T want to copy most billboards you see. The problem with them is they're missing at least 2 key elements of any effective marketing message, an offer and a call to action.

To maximize the effectiveness of a billboard (or any other marketing methods for that matter!), I'd offer something of value as an incentive for taking a specified action. Something like "First Service FREE For Mentioning This Billboard! Call XXX-XXXX Today!"

Add something like this and it will definitely increase the effectiveness of any billboard.
__________________
Chestin
Reply With Quote
  #7  
Old 10-02-2007, 03:35 PM
SerranoLandscaping
Guest
 
Posts: n/a
Default

I think flyers are the best way to advertice. Is working for me and i've spent a little over $150 for ink and paper and I was able to print out around 3,000 color flyers. So far i got 5 jobs.

I think Billboard Ad's is deff a loss of $$$.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 08:16 PM
by Just for Cuts
8 122
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Today 07:48 PM
by Dan Tanner
21 568
Employee job training...
brookline
12-15-2014 07:15 PM
Today 07:39 PM
by SGL1
30 2,442
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Today 07:36 PM
by SGL1
16 585
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Today 07:08 PM
by Dan Tanner
7 429
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 07:03 PM
by avetslawncare
11 402
Covering a landscape...
Dan Tanner
Yesterday 09:01 AM
Today 06:55 PM
by Dan Tanner
5 126
Dethatching attachments
jcurr33
Yesterday 08:56 PM
Today 05:18 PM
by jcurr33
2 75
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 02:24 PM
by Steve
7 255
Hydro oil
googus
Today 06:45 AM
Today 02:23 PM
by Steve
1 38
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 02:07 PM
by Steve
4 429
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Today 01:40 PM
by Steve
3 204
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 01:38 PM
by Steve
8 238
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Today 01:36 PM
by Steve
16 3,486
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 05:13 PM
by avetslawncare
8 244
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Yesterday 01:18 PM
by jrs.landscaping
5 150
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Yesterday 08:42 AM
by Dan Tanner
5 572
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 214
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 282
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 257
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 361
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 710
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,126
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,621
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 343
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 225
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,687
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 533
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 155
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 245
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 169
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 148
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,432
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 883
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,612
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 293
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 4,000
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 201
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 589
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 305
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 512
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 473
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,356
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,052
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 230
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 891
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 306
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,040
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 658
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,774
» Popular Tags
apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction john deere quik trac landscape landscape services landscaping training lawn aeration lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization secrets to landscaping sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy