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Pedal Pushers

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Old 07-13-2007, 01:55 AM
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Now here is another interesting niche. This lawn care company, that is pedal powered, services small lawns most lcos don't bother with because it's not worth their time. But it's worth it to Allison Hurley and she is filling a niche.

It makes you wonder, are you shooting for a niche? If so, what is it?

Do you think this lawn care service has potential?

Pedal Pushers - Simple Yard Care has about 15 customers, mostly residential, all within approximately a three-mile radius in Tremont and Ohio City, which keeps them within easy biking distance. Lake says they had to turn down a job in Old Brooklyn because it was too far away. All customers get a package of services - weed control, mowing, trimming and other work - at a monthly contracted rate: He's not interested in piecemeal jobs. Lake has to keep up with the mowing every week, because, as he says, "If I get behind on the tall grass, I can't just crank the RPM up. I've got to push that much harder."

Hurley and Lake have tailored their business to the neighborhood. "The way the regular landscape guys look at it," Lake says, "if they can't do the job on their tractor mower, they don't want the contract. These are little postage-stamp yards. They have fences, and gates to get to the back yard, and you have to go around trees, and the houses are right up close together. There's a lot of things about the common practice of landscapers that just don't make sense in the urban neighborhoods."

As result, he says, Ohio City and Tremont are underserved by landscape companies. It means he can roll just a few minutes from customer to customer. He hits half a dozen before lunch.

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