Remember, Youíre Developing Leads, Not Making Sales
One of the biggest mistakes you could possibly make with any lead generation system is trying to immediately make a sale instead of just settling for a high quality lead. Marketing is a process and itís very difficult to effectively move a prospect from interested in what you have to offer all the way to becoming a paying customer. There are of course exceptions to this rule, but in most cases getting the sale will take additional work.
So when you do get a qualified lead or prospect, it means your lead generation process has worked as intended. Itís now time for the rest of your sales and marketing process to take over.