Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Darrin needs marketing help


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-26-2007, 05:45 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,683
Rep Power: 10
Steve has disabled reputation
Default

Our friend Darrin contacted us and asked for help with his lawn care business. I am going to include the letter he sent along with the flyers so we can all offer him some advise and suggestions.

Quote:
Originally Posted by [b
Quote[/b] ]you said "If your business could use a GopherHaul, please email us." so, I'm contacting you. I have seen your flyers and such on your web site/forum. I have been in the business part time since 2005. I made my own flyers based on what I saw on those web sites. The first year I had 8 customers, The second year, I had problems with my truck and got a late start, then my 36" w/b broke and I didn't have the $400 for the part. I had 3 customers and only a 21" mower so I stopped advertising. I got a new (used) 48" w/b for free (cost me $55.33 in parts and about 8 hours to get it going) in July and did some more advertising. Got 1 call, didn't get the job. This year I spent $3,300 on new equipment and repairs and advertising. Put out about 1500 flyers so far this year (I'll include them) and only got about 3 calls. I really need help BUT, I don't think I can afford it. Anything you guys can do would be greatly appreciated.

The "free lawn service 4" flyer was put out once, about 200 of them in one area, I got 2 calls, no jobs. The coupon was put out in another area at about 100, no calls. Purrfection flyer 4 has been put out at about 1000 houses, 1 call. As you can see by the numbers, something is wrong, VERY wrong. I did not expect any jobs out of the flyers but, more than 2 calls would have been nice.


Thanks in advance

Darrin Alsdorf
Now let me include the flyers he sent.

The first flyer is his perfection flyer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-26-2007, 05:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,683
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here is the coupon flyer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-26-2007, 05:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,683
Rep Power: 10
Steve has disabled reputation
Default

Here is the free lawn service flyer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 06-26-2007, 05:57 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,683
Rep Power: 10
Steve has disabled reputation
Default

Hi Darrin,

Here is my take. First off I really like what you are doing. I think your flyers are creative and being creative is a good thing.

Since you said you aren't getting a good response, I think I would get rid of the need for having to sign a contract. That might be scaring people away. I would also suggest using the free flyer "make the switch" we have in our flyer section.

Above and beyond all that. What else are you doing for networking? Are you handing out business cards to everyone you know? Are you talking with your neighbors? What's their response to your desire to service their lawns?

Are you using community bulletin boards in local stores?

Are you doing anything to get media attention in your area? Performing good deeds to others is a great way to accomplish this.

Do you have truck or trailer signs?

Please give us more feedback.

Also, anyone else who wants to jump in, pleased do.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-27-2007, 12:29 AM
Little's's Avatar
Little's Little's is offline
Brandon
 
Join Date: Jun 2007
Location: Shasta Lake CA.
Posts: 814
Rep Power: 8
Little's is on a distinguished road
Default

I was curious about something. When you send out the flyers, are you mailing them, dropping them on doorsteps, or something else. In my experience, knocking on doors and speaking to the people that answer can get you a lot further. I knocked on about 200 doors and left business cards with the people that answered, I left the businedd card at the door if no one answered. Of the 200 doors I knocked on, I got about 10 customers. It took about 2 weeks for all the calls to come in. It worked great for me. Hope this helps for you.
__________________
Northern California
Reply With Quote
  #6  
Old 06-27-2007, 07:24 AM
Darrin A. Darrin A. is offline
Members
 
Join Date: Jun 2007
Posts: 1
Rep Power: 0
Darrin A.
Default

I am putting cards and/or flyers on community bullitin boards, cards in any business in the area that allows it, handing out multiple business cards to anyone I talk to. I also have a policy on business cards.... once I take it out of my wallet, pocket, whatever, I am not allowed to put it back. My truck is lettered. I am a volunteer EMT with the local ambulance corps but the policy there is that you can not proffit from it at all. I have a green light on my truck so those that are aware of what that is used for, know that I am a volunteer. I only put must sign up on the free mowing flyer to ensure that I keep the customer longer than 5 weeks.
I put flyers on doors and talk to people who are around when I do that. I haven't actually knocked on doors. I am not busy this weekend so I will probably start that Saturday.
Reply With Quote
  #7  
Old 06-27-2007, 12:34 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,683
Rep Power: 10
Steve has disabled reputation
Default

Hi Darrin,

Quote:
Originally Posted by [b
Quote[/b] ]I am a volunteer EMT with the local ambulance corps
You can use this in your marketing! Have you considered when you are treating your patience, if you see a certain patient really needs help, you could go back and clean up their yard for them. This would be a great media story. "Local EMT and lawn care business owner volunteers to assist a neighbor."

Use this connection in your marketing. Let people in your community know you are a volunteer. I would really consider including this information in your flyers as well. We have done this before with volunteer firefighters.

Maybe do some kind of community clean up of a public area? Have everyone meet up at the squad house. Have the local paper there to take pictures.

Maybe do some sort of fund drive. How many lawns can you cut in one day for free? Have people sign up to donate money to the squad. Maybe like a walkathon where people donate based on how many miles they walk. You could go around asking people if they would donate to the squad and have others help you get more donations and people to sign up for you to cut their lawn. Maybe do this over a weekend.

People could donate $.25 or $.50 per lawn or whatever? Get the newspaper involved. This would be great promotion for you and a fund raiser for the squad. You would become a local hero!

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Georgia Boys!
Chilehead
Yesterday 10:23 PM
Yesterday 10:23 PM
by Chilehead
0 20
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Yesterday 10:20 PM
by Chilehead
4 110
Hello from Md
homey
12-17-2014 06:55 PM
Yesterday 09:32 PM
by homey
3 86
Has Obamacare helped or...
Steve
Yesterday 04:37 PM
Yesterday 04:37 PM
by Steve
0 34
Employee job training...
brookline
12-15-2014 08:15 PM
Yesterday 02:09 PM
by SuperiorPower
5 201
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 02:05 PM
by SuperiorPower
2 114
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
12-17-2014 05:09 PM
by Chilehead
28 8,880
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 2,909
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,056
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,252
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-15-2014 10:30 PM
by ExtremeLawncareServices
188 16,456
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 244
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 246
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 312
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 220
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 748
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 758
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 236
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 3,986
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 340
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,302
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 582
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 425
Facebook
element009
03-23-2011 09:36 AM
12-09-2014 06:24 PM
by Steve
36 9,741
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 839
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 378
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 381
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,097
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,651
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 909
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,208
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,386
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 552
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 625
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,171
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 797
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,177
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,819
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 654
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,389
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 586
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,461
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,433
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,448
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 671
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,212
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,116
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 568
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-28-2014 01:36 PM
by Just Cuts
1,196 355,405
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-28-2014 10:49 AM
by Steve
13 2,261
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades bush care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive georgia gopherhaul grass gravely growing a lawn care business hills holiday husqvarna jobs john deere quik trac labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new business new mower ordinance past due per hour service podcast profit on employee pto push versus ride running a business savannah search engine optimization seo shreaded small engine repair sprayer starting a business steep lawns theft toro grand stand trailer trimmer rack wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:59 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:59 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy