Check this out. Brian did a good deed in his area and was able to turn that into free media attention.
I am going to contact Brian and see how he pulled all this off.
Man at work - Brian Wolfe of Wolfe's Unique Landscaping clears out some over grown weeds in an empty lot near his house. Wolfe didn't know who owned the lot but cleaned it up because it was an eyesore and a fire hazard. Wolfe routinely helps out elderly neighbors who can't clean up their own yards for free.