Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing strategy


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-26-2006, 01:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

I have a question for you Chestin or any of our other members please feel free to jump in.

When do you feel it is good to use coupons on your website?

For example, our friend Dean is working on his site and he has these coupons.

Now I can see the advantage of having a refer a friend coupon but what about offering discounts for services. As in the $50 off the $500 install? Do you want to offer this to customers who are already at your website? Or should this be distributed in other ways and used as an inducement to attract customers to your site?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-27-2006, 10:24 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Coupons are an excellent way to motivate your prospects to take a specific action and there are many places you could use them.

As it relates to your website, you should use them in ways that coincide with your goals for the site. In most cases, the first priority of your website should be to capture the contact information of the site's visitors so you can continue to market to them after they leave. Because email marketing is still the cheapest way to market to your prospects, capturing their email addresses gives you the ability to continually market to them again and again and again, all for zero cost.

Now, one way to help make that task easier is to offer service coupons as an incentive to leave their information. In exchange for their name and email address, you give them a coupon good for a discount on their first service. You could easily add a form to capture this information and then after they've submitted it, either send them an email via autoresponder with the coupon attached, or redirect them to another page where they can download the coupon.

You could also use the fact you offer a discount coupon as an enticement to get people to your website. For example, in your offline marketing materials you would let your prospects know they can get a discount on services by simply visiting your website and leaving their information. Then once they get to the site, make the form where they can get the coupon very prominent so it's easy to find.

There are of course other ways you could use coupons, but that's how I recommend businesses use them to help achieve the goals of their website.
__________________
Chestin
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Spot checked by...
Just for Cuts
Yesterday 02:34 PM
Today 05:14 PM
by Steve
2 41
Chemical Applications
acrajchel
06-24-2016 06:44 PM
Today 05:11 PM
by Steve
3 85
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 05:05 PM
by Steve
5 1,426
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Yesterday 08:19 PM
by mowandblow1980
7 464
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
Yesterday 08:11 PM
by mowandblow1980
21 880
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
Yesterday 08:04 PM
by mowandblow1980
11 414
Newbie
Jhoell
06-25-2016 03:28 AM
Yesterday 02:11 PM
by Chilehead
2 72
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 11:02 AM
by Brownieboy
1,253 438,241
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Yesterday 08:36 AM
by Steve
13 251
Business Overload
Chilehead
05-06-2016 09:27 PM
06-27-2016 09:14 PM
by Chilehead
19 793
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,110
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,144
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,047
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 305
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,501
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 178
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 333
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 327
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 553
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 241
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 370
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,772
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 177
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 152
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 518
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 336
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 509
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 797
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 292
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy