Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Lawn Care Marketing - More Profit Stimulating Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-22-2006, 08:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,511
Rep Power: 10
Steve has disabled reputation
Default


As quoted from http://www.lawncaremarketingmagic.com

Contact Chestin if you have questions!

Lawn Care Marketing - More Profit Stimulating Ideas

Quote:
Originally Posted by [b
Quote[/b] ]Today Iíll finish up the list of 7 profit stimulating ideas I started last week. As a quick recap, here are the first four weíve already discussed:

1. Create a frequent buyerís program
2. Provide occasional discounts
3. Use premiums
4. Package your services together

The 5th way to stimulate your profits is to give your customers the option to prepay for your services. For example, letís say you have someone thatís interested in signing a year long contract for services but instead of you sending them a monthly invoice, you give them the option of paying it all upfront in exchange for 2 months worth of services free.

Now, you obviously need to know your costs very well to know how much you can afford to give them, but by providing this type of incentive youíll get a number of customers that would be more than happy to avoid all the hassles associated with sending payment PLUS they get 2 months worth of services for free.

The 6th way you can stimulate profits is to accept credit cards. Now I know this one may seem a bit elementary, but believe it or not, there are quite a lot of companies out there that still donít. Consumers today are used to convenience. They love the convenience of using a credit or debit card, knowing everything happens instantaneously.

Believe it or not, if you offer your customers the option of paying by credit card youíll pick up a healthy number of new customers that are interested in that convenience. They just donít want to mess around with writing a check each month.

Another way you could really take advantage of this idea is to set them up on automatic draft so that each month, their invoice is paid automatically. Once itís set up, you donít have to worry about remembering to charge their card. They donít have to worry about returning the invoice. Everything happens automatically and everyoneís life is a whole lot less complicated.

Of course, you need to remember to cancel the auto-draft if they are no longer your customer. Trust me, all the hassles and headaches you avoided by having them on auto-draft will be multiplied if you donít change that when they cancel.

The final profit stimulating idea is to communicate constantly with your past and present customers. Your customer list is your most valuable asset and by failing to maintain constant contact with them, youíre allowing that asset to simply waste away.

While many will tell you ďitís okay to contact them quarterlyĒ, I say thatís baloney. If youíre not contacting your customers AT LEAST once a month with something other than a service call or a bill, youíre losing 10% of that relationship.

Each contact doesnít have to be something extraordinaire and it doesnít have to be something expensive either. A monthly newsletter is an excellent way to maintain contact and you can get them printed and mailed for less than $1. Now, if youíre saying that $1 is too much to spend to strengthen the relationship with the oneís that are putting at least 25 times that much into your pocket each month, then youíre in the wrong business!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-22-2006, 08:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,511
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Great ideas!

You know what I am amazed with, how often I talk to people and find they would be willing to prepay for a years lawn care services. I am not sure if it is because they don't want to mess with another monthly bill or is it because they want the discount that comes with it.

What's your take?

Also what kind of incentive do you offer your clients that prepay for a year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-24-2006, 06:24 AM
ritchiem
Guest
 
Posts: n/a
Default

We offer a 5% discount on prepaid contracts. And about 30% of my clients prepay. Itís all about the savings, who doesn't love to save money. At a company point of view, it starts the revenue coming in a lot earlier.
Reply With Quote
  #4  
Old 11-24-2006, 08:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,511
Rep Power: 10
Steve has disabled reputation
Default

Do you find you keep a real watchful eye on the money so you don't run out of it before the end of the year? I could see how that influx of money in the beginning could lead many companies to think they should be buying new equipment or spending it somehow.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How to Grow Your Business
johnstonadam93
Today 05:51 PM
Today 05:51 PM
by johnstonadam93
0 17
Big mowing job
Bradcook21
07-30-2015 03:57 PM
Today 03:50 PM
by Bradcook21
8 201
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
Today 12:59 PM
by hopolb33
2 102
Best commercial contract...
sanlanct
Today 12:18 PM
Today 12:18 PM
by sanlanct
0 28
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
Today 11:54 AM
by Steve
6 147
recycler toro 22"
rvezakis
Yesterday 12:10 PM
Today 11:47 AM
by Steve
1 56
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-01-2015 11:27 AM
by mattthelawnguy
10 439
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,877
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 85
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 632
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 164
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 277
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 258
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 278
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 433
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 250
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 831
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 3,009
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 420
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,535
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,461
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,537
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 344
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 501
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 362
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 388
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,791
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,740
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,534
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 386
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 332
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 507
» Popular Tags
accounting ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bush business collections contract help curb appeal services deliquentaccounts door hangers edging employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hiring how to husqvarna hydro jobs landscape landscape services landscaping lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service plowing profit on employee quickbooks roundup sales scag secrets to landscaping seo shell small engine repair snow plowing solo backpack sprayer sq ft square foot swzt tree tree pics walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:51 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:51 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy