Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Lawn Care Marketing - More Profit Stimulating Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-22-2006, 09:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default


As quoted from http://www.lawncaremarketingmagic.com

Contact Chestin if you have questions!

Lawn Care Marketing - More Profit Stimulating Ideas

Quote:
Originally Posted by [b
Quote[/b] ]Today Iíll finish up the list of 7 profit stimulating ideas I started last week. As a quick recap, here are the first four weíve already discussed:

1. Create a frequent buyerís program
2. Provide occasional discounts
3. Use premiums
4. Package your services together

The 5th way to stimulate your profits is to give your customers the option to prepay for your services. For example, letís say you have someone thatís interested in signing a year long contract for services but instead of you sending them a monthly invoice, you give them the option of paying it all upfront in exchange for 2 months worth of services free.

Now, you obviously need to know your costs very well to know how much you can afford to give them, but by providing this type of incentive youíll get a number of customers that would be more than happy to avoid all the hassles associated with sending payment PLUS they get 2 months worth of services for free.

The 6th way you can stimulate profits is to accept credit cards. Now I know this one may seem a bit elementary, but believe it or not, there are quite a lot of companies out there that still donít. Consumers today are used to convenience. They love the convenience of using a credit or debit card, knowing everything happens instantaneously.

Believe it or not, if you offer your customers the option of paying by credit card youíll pick up a healthy number of new customers that are interested in that convenience. They just donít want to mess around with writing a check each month.

Another way you could really take advantage of this idea is to set them up on automatic draft so that each month, their invoice is paid automatically. Once itís set up, you donít have to worry about remembering to charge their card. They donít have to worry about returning the invoice. Everything happens automatically and everyoneís life is a whole lot less complicated.

Of course, you need to remember to cancel the auto-draft if they are no longer your customer. Trust me, all the hassles and headaches you avoided by having them on auto-draft will be multiplied if you donít change that when they cancel.

The final profit stimulating idea is to communicate constantly with your past and present customers. Your customer list is your most valuable asset and by failing to maintain constant contact with them, youíre allowing that asset to simply waste away.

While many will tell you ďitís okay to contact them quarterlyĒ, I say thatís baloney. If youíre not contacting your customers AT LEAST once a month with something other than a service call or a bill, youíre losing 10% of that relationship.

Each contact doesnít have to be something extraordinaire and it doesnít have to be something expensive either. A monthly newsletter is an excellent way to maintain contact and you can get them printed and mailed for less than $1. Now, if youíre saying that $1 is too much to spend to strengthen the relationship with the oneís that are putting at least 25 times that much into your pocket each month, then youíre in the wrong business!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-22-2006, 09:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Great ideas!

You know what I am amazed with, how often I talk to people and find they would be willing to prepay for a years lawn care services. I am not sure if it is because they don't want to mess with another monthly bill or is it because they want the discount that comes with it.

What's your take?

Also what kind of incentive do you offer your clients that prepay for a year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-24-2006, 07:24 AM
ritchiem
Guest
 
Posts: n/a
Default

We offer a 5% discount on prepaid contracts. And about 30% of my clients prepay. Itís all about the savings, who doesn't love to save money. At a company point of view, it starts the revenue coming in a lot earlier.
Reply With Quote
  #4  
Old 11-24-2006, 09:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Do you find you keep a real watchful eye on the money so you don't run out of it before the end of the year? I could see how that influx of money in the beginning could lead many companies to think they should be buying new equipment or spending it somehow.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Facebook
element009
03-23-2011 09:36 AM
Today 04:33 PM
by stevef1201
38 9,876
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Today 04:29 PM
by stevef1201
9 273
Stander Vs. Zt
totalscape
Yesterday 07:57 PM
Today 04:26 PM
by stevef1201
4 88
Ideas on a large bid
Knaubone
Today 11:57 AM
Today 11:57 AM
by Knaubone
0 35
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Today 12:52 AM
by rmccutchan
31 9,041
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 11:33 PM
by SuperiorPower
7 256
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,716
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 118
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 355
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 207
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 143
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,016
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,165
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,374
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 331
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 322
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 399
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 295
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 843
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 843
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 305
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,139
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 424
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,423
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 668
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 515
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 938
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 459
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 463
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,267
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,756
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,005
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,301
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,490
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 645
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 727
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,261
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 898
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,280
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,900
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 743
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,489
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 667
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,562
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,520
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,543
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 736
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,311
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,225
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 645
» Popular Tags
2wd 4x4 apartment complex bark billy goat brushcutter blades bob villa care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive gopherhaul gravely growing a lawn care business hardscapes hills holiday husqvarna jobs labor cost landscape services lawn lawn care lawn care business lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new mower past due per hour service podcast pto push versus ride running a business savannah scripts search engine optimization seo shell shreaded small engine repair snow sprayer starting a business toro grand stand trailer trimmer rack truck new used landscape turfgrass consulting up sell employee won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:57 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:57 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy