Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Why Bob doesn't advertise in the phone book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 11-22-2006, 11:12 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

Well I am glad we are discussing this because I feel marketing is something we always need to learn more about. I would venture to guess very few of us ever get any marketing consultation to help us improve in that manner.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 11-23-2006, 12:47 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Tiedeman,

I agree completely that different techniques work differently in different areas. As you already stated, there are many factors that impact what works versus what doesn't.

As far as advertising in the yellow pages, the problem most businesses have is they listen to the ad rep that's selling them the space. The business owner fails to realize that the ad rep's primary concern is NOT designing a good ad to make sure you get lots of calls. Their biggest concern is getting your signature and fat check each month to pay for the space.

The reason these ads typically don't pay for themselves is because most potential prospects get lost in the fog of 'sameness'. Open up any yellow pages directory in any area of the country and I bet you'll find a dozen ads that you could easily swap names and contact information, and not see much of a difference. All the ads are the same! They're basically glorified business cards and do nothing to stand apart from the crowd, giving the prospect a reason to call.

As far as the other direct marketing methods, it's easy to get frustrated with them and think they don't work. However, there are some critical elements that often get left out. The three pillars of success in direct marketing is a clear message, to the right target market, via the proper media. Get any one of those wrong and you're shooting blanks. There is of course much more that goes into a successful campaign, but those are the foundation.

Congrats for recognizing that referrals and up-sells are a great way to grow your business. But to really take a business to the next level, it's important to implement systems for getting new customers as well.
__________________
Chestin
Reply With Quote
  #13  
Old 11-23-2006, 10:09 AM
tiedeman
Guest
 
Posts: n/a
Default

I agree with you Chestin about the yellow pages and the other areas as well. The ads are basically the same in the yellow pages. They do not grab your attention.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
Yesterday 09:10 AM
Yesterday 08:27 PM
by Chilehead
1 34
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
05-27-2016 08:17 PM
by J.A.S.LawnService
7 9,670
help with sole...
greenbuds
03-24-2016 12:21 PM
05-27-2016 12:20 PM
by Wolf4dk
3 9,409
Whats up??
Cpadgett
05-27-2016 10:57 AM
05-27-2016 10:57 AM
by Cpadgett
0 21
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-26-2016 04:45 PM
by lawngawd7
9 330
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
05-26-2016 04:34 PM
by Crossett73
91 33,714
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 57
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 73
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 62
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,778
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 79
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 211
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 116
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 192
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 120
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 434,987
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 165
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 145
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 194
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 406
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 169
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 442
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,531
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 156
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 181
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 302
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:33 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:33 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy