Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

How best to promote a new product on forums?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-09-2006, 01:21 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

For those of you out there who have been on forums for a while and have seen new products pop up. What stands out in your mind as the best promotions? What were the things the manufacturers did to create a buzz about thier product?

I am hoping we might come up with some ideas for our new friend who is in the process of promoting his products online.

For example, do you remember when Tony from "Quick 36" was offering steep discounts for buying groups that were created on the forum?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-09-2006, 01:49 PM
tiedeman
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do remember the Quick 36.

I think that people are thinking about two different things when they are buying the product: 1) The name brand of the product. Do they recognize the name, 2) Price of the product.

Some of the best things that I see are no payments for 6 or 12 months. I also think that if products were more readily available for demo use then people would buy them. Nobody wants to make an $8,000 investment on a ZTR mower, to only find out 2 weeks later that they hate it.
Reply With Quote
  #3  
Old 11-09-2006, 02:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ] I also think that if products were more readily available for demo use then people would buy them.
What would be an ideal demo situation for you? How would it work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-09-2006, 05:49 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

One of the best things I remember (and was thinking about this just the other day) was when billy goat tricked everyone with their new force blower. They went on all the lawncare forums and sold it as a new brand called force, didnt give any real info on the company or the product even but they showed videos of the blower putting other blowers to shame (even a billy goat!). Then they put out a new video showing it off and at the end they showed the logo (a pair of eyes in a black screen) then they lightend the screen up and it was the eyes of the billy goat logo!

If you make a huge buzz about the product but leave the consumer wondering about it, the consumer will burn it in their mind because they want to know more. I can't really recall any other things that stand out to me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 11-09-2006, 05:52 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

Forgot. The best promotions I normally see are the 36 months with no interest. My mower has 9.99% interest which I didnt realize how much that came out to until I got the first statement. Next time I finance anything, I'll be more tempted with lower interest.

I also agree with Troy. Demos are huge. If I wasn't capable of getting a demo of a mower brand, I didn't even consider that company. If a company can't let you try it before you buy it, what kind of customer service are they going to have?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 11-09-2006, 06:01 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-10-2006, 07:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I think it helped sell more because it really made people curious, so everyone wanted to run out and check it out. I know I did! As for them "tricking" us, I think they did it to kill brand loyalty. On other message boards guys are always make a post without knowing any other brand and instaltly blurt out the brand they have and love. For example (thought of this the other day) when I had my bobcat walkbehind, I thought it cut extremely well, well I bought my exmark and it makes lawns look like a carpet. One day I took the bobcat out and cut with it and I was amazed at how "bad" the cut looked now compaired to the exmark. Thats how it is with many things, vehicles, small equipment, mowers, beverages, stores, anything. Consumers tend to close their mind to new or different products, I think billy goat saw that and their marketing campaign really came through I think. If they came out at first and just said it was a new blower by billy goat, giantvac and little wonder diehards wouldn't have even looked at it I bet, but since they came out throwing punches showing it whooping on even their own blower, I think that really helped get everyones interest and made it seem like "the newest and best thing out".

It's all about creating a buzz to stand out.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 11-11-2006, 01:33 PM
tiedeman
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Nov. 09 2006,6:01)]I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
It got a lot of peoples attention, but to me, Billy Goat was already a huge name. I have used Billy Goat blowers in the past and love them to death, more than Little Wonder.

I think that if Billy Goat concentrated on selling their brand name with the blower, how much more powerful it was, and most importantly, how much lighter it was it would have done better.

But on that note, I have heard a lot of people criticize the new blower and how they hate it. I am just a little leary about the plastic aspect of it. Also, I hate that you can not adjust the shoot at the handle bars like the older models. I have been in the look out for a new blower, and because of them not having that adjustable shoot lever at the handle bar, I will not buy it. That is what is causing me not to buy a Little Wonder as well
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 05:56 PM
by AGPS
9 244
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 02:42 PM
by stevef1201
22 6,051
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 09:48 PM
by ExtremeLawncareServices
174 13,890
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 09:38 PM
by TRV
6 1,240
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:33 PM
by TRV
3 119
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 08:02 PM
by stevef1201
4 282
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 07:05 PM
by acrajchel
13 335
Pics for website
tbtigers03
Yesterday 05:40 PM
Yesterday 06:48 PM
by acrajchel
2 66
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 06:43 PM
by Steve
3 104
Belt dealer problem
googus
Yesterday 08:45 AM
Yesterday 06:36 PM
by Steve
2 75
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 06:32 PM
by Steve
7 178
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 06:28 PM
by acrajchel
15 437
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 06:07 PM
by acrajchel
15 436
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 894
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 440
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,803
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,409
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,155
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 730
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 484
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 426
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 289
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,309
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 212
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 478
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,554
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,663
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,743
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,637
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 395
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 591
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 283
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 347
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,281
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 572
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 479
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 312
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 272
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 286
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 516
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 334
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 384
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 426
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 623
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 524
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 839
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,154
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,260
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,079
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 947
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying article marketing bid billy goat brushcutter blades bush charge decorating deliquentaccounts ditches employee problems estimate exmark ferris first truck foreman four wheel drive gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid installation introduction kawasaki landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing mulch mulch price new mower ordinance podcast pto reo running a business scag scag v-ride search engine optimization seo shreaded snow snow plowing starting a business start up lawn care business steep lawns steve stihl toro toro grand stand trailer mate pro tree truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:00 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy