Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

How best to promote a new product on forums?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-09-2006, 12:21 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,496
Rep Power: 10
Steve has disabled reputation
Default

For those of you out there who have been on forums for a while and have seen new products pop up. What stands out in your mind as the best promotions? What were the things the manufacturers did to create a buzz about thier product?

I am hoping we might come up with some ideas for our new friend who is in the process of promoting his products online.

For example, do you remember when Tony from "Quick 36" was offering steep discounts for buying groups that were created on the forum?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-09-2006, 12:49 PM
tiedeman
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do remember the Quick 36.

I think that people are thinking about two different things when they are buying the product: 1) The name brand of the product. Do they recognize the name, 2) Price of the product.

Some of the best things that I see are no payments for 6 or 12 months. I also think that if products were more readily available for demo use then people would buy them. Nobody wants to make an $8,000 investment on a ZTR mower, to only find out 2 weeks later that they hate it.
Reply With Quote
  #3  
Old 11-09-2006, 01:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,496
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ] I also think that if products were more readily available for demo use then people would buy them.
What would be an ideal demo situation for you? How would it work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-09-2006, 04:49 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

One of the best things I remember (and was thinking about this just the other day) was when billy goat tricked everyone with their new force blower. They went on all the lawncare forums and sold it as a new brand called force, didnt give any real info on the company or the product even but they showed videos of the blower putting other blowers to shame (even a billy goat!). Then they put out a new video showing it off and at the end they showed the logo (a pair of eyes in a black screen) then they lightend the screen up and it was the eyes of the billy goat logo!

If you make a huge buzz about the product but leave the consumer wondering about it, the consumer will burn it in their mind because they want to know more. I can't really recall any other things that stand out to me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 11-09-2006, 04:52 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

Forgot. The best promotions I normally see are the 36 months with no interest. My mower has 9.99% interest which I didnt realize how much that came out to until I got the first statement. Next time I finance anything, I'll be more tempted with lower interest.

I also agree with Troy. Demos are huge. If I wasn't capable of getting a demo of a mower brand, I didn't even consider that company. If a company can't let you try it before you buy it, what kind of customer service are they going to have?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 11-09-2006, 05:01 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,496
Rep Power: 10
Steve has disabled reputation
Default

I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-10-2006, 06:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I think it helped sell more because it really made people curious, so everyone wanted to run out and check it out. I know I did! As for them "tricking" us, I think they did it to kill brand loyalty. On other message boards guys are always make a post without knowing any other brand and instaltly blurt out the brand they have and love. For example (thought of this the other day) when I had my bobcat walkbehind, I thought it cut extremely well, well I bought my exmark and it makes lawns look like a carpet. One day I took the bobcat out and cut with it and I was amazed at how "bad" the cut looked now compaired to the exmark. Thats how it is with many things, vehicles, small equipment, mowers, beverages, stores, anything. Consumers tend to close their mind to new or different products, I think billy goat saw that and their marketing campaign really came through I think. If they came out at first and just said it was a new blower by billy goat, giantvac and little wonder diehards wouldn't have even looked at it I bet, but since they came out throwing punches showing it whooping on even their own blower, I think that really helped get everyones interest and made it seem like "the newest and best thing out".

It's all about creating a buzz to stand out.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 11-11-2006, 12:33 PM
tiedeman
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Nov. 09 2006,6:01)]I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
It got a lot of peoples attention, but to me, Billy Goat was already a huge name. I have used Billy Goat blowers in the past and love them to death, more than Little Wonder.

I think that if Billy Goat concentrated on selling their brand name with the blower, how much more powerful it was, and most importantly, how much lighter it was it would have done better.

But on that note, I have heard a lot of people criticize the new blower and how they hate it. I am just a little leary about the plastic aspect of it. Also, I hate that you can not adjust the shoot at the handle bars like the older models. I have been in the look out for a new blower, and because of them not having that adjustable shoot lever at the handle bar, I will not buy it. That is what is causing me not to buy a Little Wonder as well
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Today 05:00 PM
by stevef1201
5 253
how to fi d commercial...
mchampion319
Yesterday 09:50 PM
Today 04:41 PM
by Steve
1 77
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 04:32 PM
by Steve
145 10,984
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
Today 04:24 PM
by Steve
1 164
questions on order to...
jack2048
10-13-2014 11:15 AM
Today 03:27 PM
by Mr. Mow
15 586
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Today 03:11 PM
by Mr. Mow
20 444
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 02:22 PM
by Steve
1 200
This sucks...
Matther777
09-18-2014 04:56 PM
Today 02:14 PM
by Steve
14 2,036
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
Today 02:11 PM
by Steve
7 337
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
Today 02:09 PM
by Steve
1 181
first year update
cmdlawncare
08-12-2014 05:41 PM
Today 02:07 PM
by Steve
3 1,157
Cheapskate Landlord...
Mr. Mow
Today 06:33 AM
Today 11:20 AM
by stevef1201
3 71
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 06:40 AM
by Mr. Mow
7 1,602
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 11:36 PM
by SGL1
2 202
Pda
stevef1201
10-18-2014 02:05 PM
Yesterday 11:27 PM
by SGL1
2 162
Sunny Beach Tennis...
SGL1
Yesterday 11:24 PM
Yesterday 11:24 PM
by SGL1
0 62
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 525
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 830
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,177
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 566
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 339,829
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-15-2014 02:57 PM
by Steve
2 309
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 283
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,371
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,390
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,465
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 411
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 576
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 416
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 764
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,390
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 732
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,532
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 952
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 855
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 512
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 499
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,025
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,881
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,530
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 742
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 716
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 805
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 622
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-06-2014 02:53 PM
by Steve
11 1,348
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
10-06-2014 01:30 PM
by Steve
4 1,217
A GREAT Story
stevef1201
10-02-2014 10:33 AM
10-06-2014 12:50 PM
by Steve
6 1,023
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-03-2014 07:26 PM
by kslawn
6 1,166
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
10-03-2014 07:12 PM
by kslawn
27 2,127
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
10-03-2014 03:37 PM
by ExtremeLawncareServices
14 2,697
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa charge collections collections subcontractor commercial decorating demonstration ditches edging employee problems estimate exmark ferris first truck gopherhaul gravely growing a lawn care business hardscapes honda how much to charge installation introduction landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing monthly mr dave mulch mulch price new mower past due patio install podcast promotion redmax reo running a business scag scag v-ride search engine optimization seo shell small engine repair snow starting a business start up lawn care business steep lawns steve stihl theft of services toro tree trimmer rack truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:33 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:33 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy