Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

How best to promote a new product on forums?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-09-2006, 12:21 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,451
Rep Power: 10
Steve has disabled reputation
Default

For those of you out there who have been on forums for a while and have seen new products pop up. What stands out in your mind as the best promotions? What were the things the manufacturers did to create a buzz about thier product?

I am hoping we might come up with some ideas for our new friend who is in the process of promoting his products online.

For example, do you remember when Tony from "Quick 36" was offering steep discounts for buying groups that were created on the forum?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-09-2006, 12:49 PM
tiedeman
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do remember the Quick 36.

I think that people are thinking about two different things when they are buying the product: 1) The name brand of the product. Do they recognize the name, 2) Price of the product.

Some of the best things that I see are no payments for 6 or 12 months. I also think that if products were more readily available for demo use then people would buy them. Nobody wants to make an $8,000 investment on a ZTR mower, to only find out 2 weeks later that they hate it.
Reply With Quote
  #3  
Old 11-09-2006, 01:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,451
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ] I also think that if products were more readily available for demo use then people would buy them.
What would be an ideal demo situation for you? How would it work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-09-2006, 04:49 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

One of the best things I remember (and was thinking about this just the other day) was when billy goat tricked everyone with their new force blower. They went on all the lawncare forums and sold it as a new brand called force, didnt give any real info on the company or the product even but they showed videos of the blower putting other blowers to shame (even a billy goat!). Then they put out a new video showing it off and at the end they showed the logo (a pair of eyes in a black screen) then they lightend the screen up and it was the eyes of the billy goat logo!

If you make a huge buzz about the product but leave the consumer wondering about it, the consumer will burn it in their mind because they want to know more. I can't really recall any other things that stand out to me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 11-09-2006, 04:52 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

Forgot. The best promotions I normally see are the 36 months with no interest. My mower has 9.99% interest which I didnt realize how much that came out to until I got the first statement. Next time I finance anything, I'll be more tempted with lower interest.

I also agree with Troy. Demos are huge. If I wasn't capable of getting a demo of a mower brand, I didn't even consider that company. If a company can't let you try it before you buy it, what kind of customer service are they going to have?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 11-09-2006, 05:01 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,451
Rep Power: 10
Steve has disabled reputation
Default

I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-10-2006, 06:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

I think it helped sell more because it really made people curious, so everyone wanted to run out and check it out. I know I did! As for them "tricking" us, I think they did it to kill brand loyalty. On other message boards guys are always make a post without knowing any other brand and instaltly blurt out the brand they have and love. For example (thought of this the other day) when I had my bobcat walkbehind, I thought it cut extremely well, well I bought my exmark and it makes lawns look like a carpet. One day I took the bobcat out and cut with it and I was amazed at how "bad" the cut looked now compaired to the exmark. Thats how it is with many things, vehicles, small equipment, mowers, beverages, stores, anything. Consumers tend to close their mind to new or different products, I think billy goat saw that and their marketing campaign really came through I think. If they came out at first and just said it was a new blower by billy goat, giantvac and little wonder diehards wouldn't have even looked at it I bet, but since they came out throwing punches showing it whooping on even their own blower, I think that really helped get everyones interest and made it seem like "the newest and best thing out".

It's all about creating a buzz to stand out.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 11-11-2006, 12:33 PM
tiedeman
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Nov. 09 2006,6:01)]I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
It got a lot of peoples attention, but to me, Billy Goat was already a huge name. I have used Billy Goat blowers in the past and love them to death, more than Little Wonder.

I think that if Billy Goat concentrated on selling their brand name with the blower, how much more powerful it was, and most importantly, how much lighter it was it would have done better.

But on that note, I have heard a lot of people criticize the new blower and how they hate it. I am just a little leary about the plastic aspect of it. Also, I hate that you can not adjust the shoot at the handle bars like the older models. I have been in the look out for a new blower, and because of them not having that adjustable shoot lever at the handle bar, I will not buy it. That is what is causing me not to buy a Little Wonder as well
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
Today 09:23 PM
by Chilehead
6 168
Country Life Lawn Care
darleneh
Today 11:24 AM
Today 07:37 PM
by darleneh
2 41
Dogs
Mr. Mow
Today 02:37 PM
Today 03:32 PM
by stallman419
2 41
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Today 03:26 PM
by GreenWorx
4 151
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Today 02:30 PM
by Mr. Mow
11 359
Ready to learn and get...
Koley Lawn & Landscape
Yesterday 05:16 AM
Today 09:39 AM
by Steve
3 90
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 3,919
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 591
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 133
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 140
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 377
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 584
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 344
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 156
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 202
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 150
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 146
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 245
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 274
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 194
Is it too late to do...
markty
06-16-2015 05:28 PM
06-19-2015 10:22 AM
by Steve
4 266
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 557
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 305
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 422
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 1,496
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 433
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 370
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 234
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 904
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 7,922
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 363
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 241
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 10,223
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 173
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 666
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 544
another newish job for me
holymoly
06-07-2015 08:34 AM
06-11-2015 10:05 AM
by Steve
8 408
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 1,277
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 249
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 463
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 581
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 258
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 1,074
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 351
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 460
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 399
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
06-04-2015 05:24 PM
by ExtremeLawncareServices
6 702
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
06-04-2015 11:45 AM
by Steve
9 2,149
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-04-2015 11:42 AM
by Steve
1,225 396,769
Hi I'm Theo I'm new
Tbatten
06-03-2015 09:38 AM
06-03-2015 11:12 AM
by Steve
2 321
» Popular Tags
ad landscaping advertising aerocore apartment complex bark billy goat brushcutter blowout bob villa bush collections commercial curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental foreman free advertising google growing a lawn care business hardscapes hills husqvarna increase customers jobs landscape landscape services landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due patio install per hour charge per hour service pricing profit on employee push versus ride scag scripts secrets to landscaping sell the vision seo shell shreaded small engine repair sq ft steep lawns swzt trailer trailer mate pro tree trimmer rack up sell employee web design website website design www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy