"Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenants' birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8 1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut.
Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays.
Any service business can profit from this personal touch. "