Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Whats next in SEO


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2006, 08:18 AM
ritchiem
Guest
 
Posts: n/a
Default

The future is friendly...well at least for SEO (search engine optimization). Perhaps I should use that term loosely, however it is now becoming easier for the owner of a website to do their own SEO. SEO has changed dramatically over the years, and the rules seem to change everyday. Back in the day, you needed a degree in gibberish just to make sense of it all. Now days, there are programs and online SEO tools to help you get your site ranking up on top. Many of them for FREE! I'll list a couple of my favorites at the bottom of this post.

There are still many determining factors behind what will affect the ranking of your site. The largest contributing factors are SEO, links, and site content. To get top ranking in highly competitive industries a site needs lots of "on-topic" pages of content, relevant incoming links from a variety of sources, and, solid site optimization. Refer to Team Gophers post on website optimization here.

Now if you all have read my posts in the past, you will now that I will always say, "SEO and site content go hand in hand". Your site can have the best content and be the most informative site out there, but without proper SEO that is relative to your content it may go unnoticed. In short...make sure that your content includes your keywords in your SEO. Keywords + Keyword Placement in Content = Happy Site.

If you have heard of people using links, or linking systems to gain higher ranking for their site, you probably think of SPAM sites. Google and Yahoo are now throwing out penalties to sites that are cramming links of no relevance. But, there are good linking practices that can and will help your site. Here is a very basic example of an inbound link coming from The Lawn Blog to Gopher Forums.

The Lawn Blog has a link the Gopher Forums. The Lawn Blog is a blog / article site that has content that is relevant to the green industry. Gopher Forums contains content that is also relevant to the green industry. Both sites are very different from each other, however they share a lot of the same content. Thus, making the link relevant and telling the search engines that it is worth the ranking. Did that make sense? I hope so because at the moment Google uses inbound links as a major factor for their ranking system.

I am sure that the future of SEO will change dramaticly. But, what I have gone over here will still be concidered the most important practices you can do for your site.

What is the point on having a website that nobody can find? That was a rhetorical question.

So where is SEO going? Well it may be hard to say, but more localized searches will be coming down the pipeline. Have you ever used your cell phone to do a web search? A lot of people are and, you will need to modify your SEO with your zip / postal codes, city and state. That way when a mobile device completes a search it will pull up local websites, basically within that mobile devices local calling area. Sounds cool eh? Well that is just around the corner.

Web CEO
Free SEO Tools
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2006, 08:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Great post Richard.

What would you say would be the most common mistake an lco makes with their site as far as search engine optimization?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2006, 09:04 PM
ritchiem
Guest
 
Posts: n/a
Default

The vast majority of LCO's and their websites lack specific content...heck just any old content. I remember talking with an LCO owner and I asked him to write an editorial for his site. When he sent it to me it contained two sentences for the home page and 5 bulleted services...thats it? He told me he mows lawns and picks weeds, what more could he say? I had a chuckle.

Here are some great content ideas to add.

1. Add your area and zip to every title page, and included it in the footer of each page.
2. Your contact info should be on the footer of each page.
3. Add a newsletter to your site to educate your clients.
4. Have a pest and disease bulletin..what is affecting your area.
5. A short blurb about yourself and how the company started.
6. What services you offer and not just a bullet note, but describe your services.

Those are just some ideas I am sure you all can come up with some good ones. Also always try to make sure to update your old content with fresh content. Now I don't mean remove the old stuff, but perhaps archive it...it will still generate hits.
Reply With Quote
  #4  
Old 12-19-2006, 01:01 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]1. Add your area and zip to every title page, and included it in the footer of each page.
2. Your contact info should be on the footer of each page.
I bet these two ideas alone could drastically effect the outcome of searches and they would be so easy to fix!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Today 09:48 PM
by ExtremeLawncareServices
174 13,823
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Today 09:38 PM
by TRV
6 1,212
Contract or no contract?
TRV
Yesterday 09:18 PM
Today 09:33 PM
by TRV
3 79
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Today 08:02 PM
by stevef1201
4 256
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 07:20 PM
by acrajchel
18 5,937
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Today 07:05 PM
by acrajchel
13 310
Pics for website
tbtigers03
Today 05:40 PM
Today 06:48 PM
by acrajchel
2 32
New website
Chilehead
Yesterday 04:39 PM
Today 06:43 PM
by Steve
3 71
Belt dealer problem
googus
Today 08:45 AM
Today 06:36 PM
by Steve
2 52
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 06:32 PM
by Steve
7 157
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Today 06:28 PM
by acrajchel
15 404
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 06:22 PM
by acrajchel
8 209
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Today 06:07 PM
by acrajchel
15 406
What is going on with...
biglee
11-14-2014 03:04 PM
Yesterday 02:50 PM
by biglee
40 856
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 404
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,773
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,390
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,135
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 711
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 454
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 401
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 272
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,291
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 195
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 461
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,534
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,647
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,680
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,617
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 374
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 571
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 262
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 331
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,260
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 558
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 459
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 291
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 257
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 272
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 500
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 320
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 367
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 408
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 606
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 509
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 819
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,131
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,241
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,055
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 928
» Popular Tags
4wd 4x4 aerocore apartment bid apartment lawn care estimate applying article marketing auger bid blades bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic mulch new mower ordinance patio install podcast pto reo running a business scag search engine optimization seo shell snow snow plowing sprayer starting a business steep lawns steve stihl toro toro grand stand trailer mate pro tree truck new used landscape turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:43 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:43 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy