Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Whats next in SEO


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2006, 07:18 AM
ritchiem
Guest
 
Posts: n/a
Default

The future is friendly...well at least for SEO (search engine optimization). Perhaps I should use that term loosely, however it is now becoming easier for the owner of a website to do their own SEO. SEO has changed dramatically over the years, and the rules seem to change everyday. Back in the day, you needed a degree in gibberish just to make sense of it all. Now days, there are programs and online SEO tools to help you get your site ranking up on top. Many of them for FREE! I'll list a couple of my favorites at the bottom of this post.

There are still many determining factors behind what will affect the ranking of your site. The largest contributing factors are SEO, links, and site content. To get top ranking in highly competitive industries a site needs lots of "on-topic" pages of content, relevant incoming links from a variety of sources, and, solid site optimization. Refer to Team Gophers post on website optimization here.

Now if you all have read my posts in the past, you will now that I will always say, "SEO and site content go hand in hand". Your site can have the best content and be the most informative site out there, but without proper SEO that is relative to your content it may go unnoticed. In short...make sure that your content includes your keywords in your SEO. Keywords + Keyword Placement in Content = Happy Site.

If you have heard of people using links, or linking systems to gain higher ranking for their site, you probably think of SPAM sites. Google and Yahoo are now throwing out penalties to sites that are cramming links of no relevance. But, there are good linking practices that can and will help your site. Here is a very basic example of an inbound link coming from The Lawn Blog to Gopher Forums.

The Lawn Blog has a link the Gopher Forums. The Lawn Blog is a blog / article site that has content that is relevant to the green industry. Gopher Forums contains content that is also relevant to the green industry. Both sites are very different from each other, however they share a lot of the same content. Thus, making the link relevant and telling the search engines that it is worth the ranking. Did that make sense? I hope so because at the moment Google uses inbound links as a major factor for their ranking system.

I am sure that the future of SEO will change dramaticly. But, what I have gone over here will still be concidered the most important practices you can do for your site.

What is the point on having a website that nobody can find? That was a rhetorical question.

So where is SEO going? Well it may be hard to say, but more localized searches will be coming down the pipeline. Have you ever used your cell phone to do a web search? A lot of people are and, you will need to modify your SEO with your zip / postal codes, city and state. That way when a mobile device completes a search it will pull up local websites, basically within that mobile devices local calling area. Sounds cool eh? Well that is just around the corner.

Web CEO
Free SEO Tools
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2006, 07:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Great post Richard.

What would you say would be the most common mistake an lco makes with their site as far as search engine optimization?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2006, 08:04 PM
ritchiem
Guest
 
Posts: n/a
Default

The vast majority of LCO's and their websites lack specific content...heck just any old content. I remember talking with an LCO owner and I asked him to write an editorial for his site. When he sent it to me it contained two sentences for the home page and 5 bulleted services...thats it? He told me he mows lawns and picks weeds, what more could he say? I had a chuckle.

Here are some great content ideas to add.

1. Add your area and zip to every title page, and included it in the footer of each page.
2. Your contact info should be on the footer of each page.
3. Add a newsletter to your site to educate your clients.
4. Have a pest and disease bulletin..what is affecting your area.
5. A short blurb about yourself and how the company started.
6. What services you offer and not just a bullet note, but describe your services.

Those are just some ideas I am sure you all can come up with some good ones. Also always try to make sure to update your old content with fresh content. Now I don't mean remove the old stuff, but perhaps archive it...it will still generate hits.
Reply With Quote
  #4  
Old 12-19-2006, 12:01 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]1. Add your area and zip to every title page, and included it in the footer of each page.
2. Your contact info should be on the footer of each page.
I bet these two ideas alone could drastically effect the outcome of searches and they would be so easy to fix!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
More Rain or Less?
Steve
05-20-2015 12:06 PM
Today 04:37 PM
by SGL1
12 206
uploading video on here?
holymoly
Today 08:13 AM
Today 10:26 AM
by Matther777
1 31
What a JERK!
Chilehead
05-06-2015 08:13 AM
Today 08:23 AM
by luckylogger
10 604
new here ! need help
pgrace
Yesterday 11:29 PM
Yesterday 11:29 PM
by pgrace
0 37
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 10:24 PM
by Chilehead
3 90
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,409
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,081
What's your next...
Steve
05-15-2015 11:54 AM
05-21-2015 11:23 PM
by biglee
13 340
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 478
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-21-2015 03:07 PM
by Just for Cuts
0 79
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-21-2015 02:58 PM
by Just for Cuts
4 153
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,766
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 790
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,285
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 103
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 200
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 1,972
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 209
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 141
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 262
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 673
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,482
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 283
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 502
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 641
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 498
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,081
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,018
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,044
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 409
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 430
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 340
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 464
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 339
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 3,948
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,029
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 290
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 335
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,101
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 366
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 401
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 433
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 398
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 815
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 712
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 475
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 579
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 472
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 433
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 610
» Popular Tags
ad landscaping apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial contract help curb appeal services demonstration design edging employee problems equipment dealer equipment rental facebook ferris flyers foreman grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic landscape services lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts secrets to landscaping seo shell shreaded small engine repair sq ft square foot sulky toro grand stand tractor auger trailer trailer mate pro tree trimmer rack truck new used landscape web design website website design winterization won't return wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:55 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:55 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy