Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website optimization

Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Thread Tools Search this Thread
Old 12-14-2006, 05:59 PM
Steve's Avatar
Steve Steve is online now
Join Date: May 2003
Posts: 37,637
Rep Power: 10
Steve has disabled reputation

Have you ever used a website optimization service?

I thought these were interesting questions to ask such a service before you hire them.

Questions to Ask Your Potential Search Engine Optimization Company

Do you require that I make changes to my website content?"

Any search engine optimization companies that answer "no" to this question are either using shady tactics or are only scratching the surface of true search engine optimization. Certainly, there are some elements that can be changed on a website that are largely transparent to the user, including title tags, meta tags, and alt tags. While making changes to these elements can create a boost in rankings, it will not give you the search engine dominance over your competitors that you desire.

"Will you be adding additional pages to my website?"

If a search engine optimization company answers "no" to this question but answers "yes" to the question above, it likely means that it will be employing what I call the "shoehorn" approach to optimization. This means that the firm will try to shoehorn keyphrases into existing pages on your website, rather than expanding your website to include new content.

"What will you be doing besides working on my site directly?"

If a prospective search engine optimization company tells you that it will only be making changes to your site itself, this means that it will not be spending any time working on your site's link popularity. Link popularity plays a tremendous role in determining rankings in every major search engine. Simply put, sites that have a good number of quality and relevant incoming links are held in a higher regard than sites that do not. This is because a link from another site is considered a "vote" for your site - but all votes are not equal.

"Will you be adding additional pages and targeting additional keyphrases over time?"

This is a very important question. Even search engine optimization companies that have a reputation for providing quality initial results can fall short on this, but it is one of the most important aspects involved in improving your optimization results over time.

"Can you give me references and case studies?"

This one seems obvious, but there are search engine optimization companies out there who claim that their clients all wish to remain anonymous, so that it is impossible to provide any specifics. This is usually a smokescreen designed to defer proof of concept. Certainly, there are businesses that hire a search engine optimization company that wish to keep it a secret, but these are generally in the minority. Forward-thinking companies generally enjoy showing off their success stories, so you should insist on seeing some real (not anonymous) case studies and talking with some references.
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator

Old 12-18-2006, 06:27 AM
Posts: n/a

Lawn care business tipsLawn Care Business Book
I agree with all of the points in that article. You need to make sure that the person / company you are dealing with puts it all out on the table right away. Know what you are getting and what you can get from them in the future.
Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
The Pro's are back on...
Yesterday 08:34 PM
Yesterday 09:02 PM
by SC93
1 41
dash camera's
Yesterday 08:34 PM
Yesterday 08:34 PM
by thom
0 23
honest opinion please
02-17-2015 01:30 AM
Yesterday 09:55 AM
by donslawns
17 2,443
What am I looking at...
09-14-2015 03:51 PM
Yesterday 07:54 AM
by mowandblow1980
27 868
Pressure Washing Like a...
08-01-2014 11:47 PM
10-06-2015 10:53 PM
by SGL1
13 3,290
What have been your best...
09-29-2015 01:24 PM
10-06-2015 09:28 PM
by Chilehead
11 325
starting organic...
10-04-2015 12:22 PM
10-06-2015 05:05 PM
by Steve
1 71
Hi from Soggy Virginia!!
10-05-2015 12:47 PM
10-06-2015 05:01 PM
by Steve
1 59
organic fertilizing and...
10-05-2015 07:24 AM
10-06-2015 04:59 PM
by Steve
1 60
Stump grinding
09-18-2015 06:49 PM
10-06-2015 04:58 PM
by Steve
10 451
Leaf cleanup flyers?
08-04-2009 10:15 PM
10-06-2015 07:52 AM
by biglee
23 6,087
Credit Cards - What's in...
06-16-2015 03:04 PM
10-06-2015 06:55 AM
by Just for Cuts
8 2,461
Hello Everyone!!
L&L Lawn Care
09-22-2015 07:33 PM
10-03-2015 12:10 AM
by lxarth
7 281
Hello from Houston Texas
10-01-2015 10:21 AM
10-01-2015 09:29 PM
by Steve
2 92
Fall aeration /...
09-08-2015 09:37 AM
10-01-2015 05:34 PM
by lxarth
2 378
Hi from Illinois
01-02-2015 08:46 PM
09-30-2015 09:57 AM
by lxarth
6 1,253
How often to report...
09-29-2015 01:19 PM
09-29-2015 11:01 PM
by Steve
1 103
Hello From Michigans U.P.
09-28-2015 03:48 AM
09-29-2015 10:58 PM
by Steve
3 146
Sample commercial bid
09-02-2015 06:02 PM
09-29-2015 01:19 PM
by lxarth
2 2,653
Your 2015 summer review.
09-01-2015 11:01 AM
09-28-2015 06:19 PM
by Steve
24 3,230
The New Guy
09-27-2015 01:39 PM
09-28-2015 06:16 PM
by Steve
1 119
How would you approach a...
09-27-2015 05:15 PM
09-28-2015 06:15 PM
by Steve
1 144
Hello from Wisconsin
09-22-2015 04:15 PM
09-27-2015 08:44 PM
by SGL1
2 181
Needing a website built
06-17-2015 09:02 AM
09-27-2015 06:22 PM
by CLB454
13 5,262
Say Hello !!!
03-19-2007 11:18 AM
09-26-2015 05:38 PM
by mowandblow1980
1,234 414,377
Hello Everyone!
09-24-2015 08:04 PM
09-25-2015 11:10 PM
by Steve
1 166
Drones,what's your...
09-08-2015 11:04 AM
09-24-2015 11:07 PM
by ExtremeLawncareServices
9 505
Mid Michigan
09-22-2015 06:34 PM
09-24-2015 07:52 PM
by RonSonlawncare
5 215
Hello everyone!
09-22-2015 11:13 AM
09-24-2015 06:55 PM
by jrs.landscaping
10 369
SCAG Tiger Cat Deck Lift...
09-13-2015 11:40 AM
09-18-2015 09:03 PM
by rower30
10 452
17 tree stumps
09-11-2015 05:31 PM
09-17-2015 04:08 PM
by Steve
9 456
What would you charge?
09-11-2015 06:34 AM
09-16-2015 02:20 PM
by ZZK
6 555
Gutter cleaning
05-31-2015 03:16 PM
09-16-2015 01:33 PM
by Steve
7 936
carburetor adjusting tool
09-09-2015 05:35 PM
09-14-2015 09:34 PM
by SGL1
13 558
When to use a retaining...
09-13-2015 11:56 AM
09-14-2015 11:26 AM
by Steve
1 276
Hi everyone from...
09-12-2015 11:32 AM
09-14-2015 11:15 AM
by Steve
2 304
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy