Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Tips for Your Website


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-13-2006, 10:00 AM
ritchiem
Guest
 
Posts: n/a
Default

Hello all! I have been on many forums giving advice on company’s websites, and I have put together a list of tips to help you with yours.

The Process

1. Plan out your site first! Don't just jump into it...consider these;
- Who is your target audience?
- What pages will you have on your site? i.e. home, about us
- Do you have a color scheme?
- Write an editorial about your company and the services you provide
- Do you have pictures (original pictures) for your site?

2. Draw your layout on a piece of paper to get a good idea on what you want in the end. Or if you will be using a Gopher Web Template make sure it will work with what you want in the end.

Now that you have the preliminary stuff out of the way, this would be a good time to find a domain name and hosting. Domain names can be purchased anywhere, Omnis.com is where I purchase mine for $7.99 you cannot go wrong. You may have some trouble finding a great domain name as they may be taken already...here are some tips;

- Keep it simple
- Keep it short
- Make sure the domain directly reflects your company.

As for hosting, Design In Q now offers hosting. We also have a special running for LCO's for $1.99 per month (promo titled "Keep your green"). We give you what you need and don't sell you on stuff you don't. Design In Q prides itself on keeping it real and avoiding mind bending sales tactics. Here is a breakdown on what $1.99 gets you.

- 50 MB of online storage
- 1000 MB of transfer
- 25 email addy's including webmail
- Supports cgi, perl, PHP, streaming video and music
- Webalizer stats
- cPanel
- The list goes on

If you are interested please shoot me an email rmurphy@designinq.com and we can set it up (larger packages are available as well).

Now comes time for the fun stuff...Design. There are so many wysiwyg (what you see is what you get) programs out there. My favorite is Macromedia Dreamweaver. You can download a free 30 day trial of the software here. I am not going to tell you how to use it, it comes with very nice tutorials built in that you can try. Adobe Photoshop or Macromedia Fireworks are great graphic programs you can use to jazz up your site.

Here are some Design Tips.

1. Do not create your site in a screen resolution above 800 x 600. If you do the average visitor will have to scroll to view your site. Just because it looks good to you, does not mean it will be that way for everyone else.

2. Test your site in all browsers. Again what works in IE may not work at all in Firefox. The sooner you check the sooner you can curb the problem.

- Internet Explorer
- Mozilla Firefox
- Netscape Nav

3. Keep your colors within the websafe pallet. Here is a good link to further explain what I mean.


256 Color Pallet

4. Keep your Navigation simple. Don't make visitor hunt for your links or buttons. Making your information easy to find is key.

5. Stay away from Flash. Are you selling media services or landscape services? Nothing worse than going to a landscapers site and they have a flashy intro with techno music. Plus not everyone has the flash plug-in installed on their computer...don't know why but it is true. Some visitors are just scared to install things they don't know about.

6. Optimize all of your images for fast download. Too many sites out there with 1-3MB images in their pages. Someone viewing your site using 28.8-56Kbs modem (half of the world still uses dialup) would just leave if the page does not load within 10 seconds even less. Most HTML editors have optimization tools built in so you can view download speeds at different connection rates.

7. When naming your pages and files (flower.jpg, index.html), stay away from using spaces and keep everything in lower case. Most Unix servers are case sensitive and will not recognize the file. This is just good practice.

SEO Practices(search engine optimization)

Well when it all comes down to it, this topic can break or make your site. Just because a site is designed well and is easy to navigate does not mean it will survive in the www. Here are some things to consider.

1. Make sure your meta tags are in there. Meta tags for keywords and description will help web crawlers/spiders index your site. Here is an example of good meta tags.

Code Sample
<meta name="description" content="Landmark Design is a full service exterior and interior landscape company. Our services, ranging from Design to Construction and Maintenance, are for residential and commercial clients.">
<meta name="keywords" content="Design, exterior, interior, landscape, construction, maintenance, lawns, cutting, trimming, certified, weed, pest control, fertilizing, aerating, gardens, weeding, annual, planting, perennial, care, shrubs, trees, pruning, pest, control, spring, fall, clean-ups, installation, capabilities, acclimatized, plants, weeping, spreading, palms, ferns, decorative, containers, soil, mixes, planters, rock, wood, stream, pond, waterfall, fountain">
<meta name="Author" content="Richard Murphy">
<meta name="Author" content="Design In Q">
<meta name="rating" content="General">
<meta name="ROBOTS" content="ALL">[/quote]

You can use them as you wish.

2. Make sure that the keywords you specify are in your content.

3. Title your pages right! If you are working on 'Our Services' page make sure to title the page accordingly. Also include in the title keywords of the pages content. i.e. "Our Services lawn mowing fertilizing aerating" This will help narrow down searches for your potential clients.

Those are just a few examples of SEO. There are so many tricks you can try, however these ones are the most important.

When your site is finished upload it to your hosting account using FTP software such as, Cute FTP, you can even use your web browser to upload your site. In the address bar type in your ftp address (ftp://yoursite.com) and at the prompt input your username and password and you are in.

Remember to test, test, and test. Give your site out to family and friends for them to test it out on their computers. Ask them to check for spelling errors and graphic issues. Better they find them than your clients. Remember that your site is a direct reflection of your company.

If there is anything to add to this post please feel free to reply.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pushy customers
christopherhicks82
Yesterday 08:22 PM
Yesterday 09:19 PM
by christopherhicks82
2 52
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 07:55 PM
by Just for Cuts
23 545
Pond...
xandrew245x
Yesterday 03:29 PM
Yesterday 06:45 PM
by xandrew245x
2 54
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 05:23 PM
by Just for Cuts
13 285
About D@## Time!
TamMik
04-02-2014 08:10 AM
Yesterday 05:14 PM
by BelleCityLawn1
19 839
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 03:36 PM
by xandrew245x
19 988
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 03:17 PM
by Dan Tanner
4 149
In a bit situation need...
googus
Yesterday 08:01 AM
Yesterday 01:50 PM
by stevef1201
5 104
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 12:29 AM
by Tony317
22 1,685
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 12:07 AM
by Tony317
9 427
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 132
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 319
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 561
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 216
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 142
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 333
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-21-2014 11:27 AM
by Steve
5 185
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
04-20-2014 09:58 PM
by MBLC
3 140
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,865
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,190
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 344
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 219
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 98
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 81
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 162
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 233
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 252
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 270
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 227
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 632
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 787
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 141
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 337
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 125
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 761
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 282
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 229
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 364
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 269
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 147
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,428
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 521
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 519
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 228
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 491
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 145
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 306
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 138
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 247
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 393
» Popular Tags
2wd 4x4 34'' ads article marketing blower care charge christmas christmas light hanging christmas lighting color jet courtesy call craigslist credit card processing customers echo escrow exmark ferris florida flower bed four wheel drive fundraiser gopherhaul grass gravely holiday holiday lighting how much to charge installation kawasaki labor cost lawn care lawn care business book lawn care business show lawn clarksville lawn service clarksville tn leaf leaf removal lighting brass outdoor lights marketing mowing mulch mulch price native plants new buisness new business new start oil online classifieds organize outdoor environments payday payment podcast property management company redmax riding mower scag seo snow social media starting a business stihl upsell walk behind walker winter services yard clarksville
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:27 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:27 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy