Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Tips for Your Website


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-13-2006, 11:00 AM
ritchiem
Guest
 
Posts: n/a
Default

Hello all! I have been on many forums giving advice on company’s websites, and I have put together a list of tips to help you with yours.

The Process

1. Plan out your site first! Don't just jump into it...consider these;
- Who is your target audience?
- What pages will you have on your site? i.e. home, about us
- Do you have a color scheme?
- Write an editorial about your company and the services you provide
- Do you have pictures (original pictures) for your site?

2. Draw your layout on a piece of paper to get a good idea on what you want in the end. Or if you will be using a Gopher Web Template make sure it will work with what you want in the end.

Now that you have the preliminary stuff out of the way, this would be a good time to find a domain name and hosting. Domain names can be purchased anywhere, Omnis.com is where I purchase mine for $7.99 you cannot go wrong. You may have some trouble finding a great domain name as they may be taken already...here are some tips;

- Keep it simple
- Keep it short
- Make sure the domain directly reflects your company.

As for hosting, Design In Q now offers hosting. We also have a special running for LCO's for $1.99 per month (promo titled "Keep your green"). We give you what you need and don't sell you on stuff you don't. Design In Q prides itself on keeping it real and avoiding mind bending sales tactics. Here is a breakdown on what $1.99 gets you.

- 50 MB of online storage
- 1000 MB of transfer
- 25 email addy's including webmail
- Supports cgi, perl, PHP, streaming video and music
- Webalizer stats
- cPanel
- The list goes on

If you are interested please shoot me an email rmurphy@designinq.com and we can set it up (larger packages are available as well).

Now comes time for the fun stuff...Design. There are so many wysiwyg (what you see is what you get) programs out there. My favorite is Macromedia Dreamweaver. You can download a free 30 day trial of the software here. I am not going to tell you how to use it, it comes with very nice tutorials built in that you can try. Adobe Photoshop or Macromedia Fireworks are great graphic programs you can use to jazz up your site.

Here are some Design Tips.

1. Do not create your site in a screen resolution above 800 x 600. If you do the average visitor will have to scroll to view your site. Just because it looks good to you, does not mean it will be that way for everyone else.

2. Test your site in all browsers. Again what works in IE may not work at all in Firefox. The sooner you check the sooner you can curb the problem.

- Internet Explorer
- Mozilla Firefox
- Netscape Nav

3. Keep your colors within the websafe pallet. Here is a good link to further explain what I mean.


256 Color Pallet

4. Keep your Navigation simple. Don't make visitor hunt for your links or buttons. Making your information easy to find is key.

5. Stay away from Flash. Are you selling media services or landscape services? Nothing worse than going to a landscapers site and they have a flashy intro with techno music. Plus not everyone has the flash plug-in installed on their computer...don't know why but it is true. Some visitors are just scared to install things they don't know about.

6. Optimize all of your images for fast download. Too many sites out there with 1-3MB images in their pages. Someone viewing your site using 28.8-56Kbs modem (half of the world still uses dialup) would just leave if the page does not load within 10 seconds even less. Most HTML editors have optimization tools built in so you can view download speeds at different connection rates.

7. When naming your pages and files (flower.jpg, index.html), stay away from using spaces and keep everything in lower case. Most Unix servers are case sensitive and will not recognize the file. This is just good practice.

SEO Practices(search engine optimization)

Well when it all comes down to it, this topic can break or make your site. Just because a site is designed well and is easy to navigate does not mean it will survive in the www. Here are some things to consider.

1. Make sure your meta tags are in there. Meta tags for keywords and description will help web crawlers/spiders index your site. Here is an example of good meta tags.

Code Sample
<meta name="description" content="Landmark Design is a full service exterior and interior landscape company. Our services, ranging from Design to Construction and Maintenance, are for residential and commercial clients.">
<meta name="keywords" content="Design, exterior, interior, landscape, construction, maintenance, lawns, cutting, trimming, certified, weed, pest control, fertilizing, aerating, gardens, weeding, annual, planting, perennial, care, shrubs, trees, pruning, pest, control, spring, fall, clean-ups, installation, capabilities, acclimatized, plants, weeping, spreading, palms, ferns, decorative, containers, soil, mixes, planters, rock, wood, stream, pond, waterfall, fountain">
<meta name="Author" content="Richard Murphy">
<meta name="Author" content="Design In Q">
<meta name="rating" content="General">
<meta name="ROBOTS" content="ALL">[/quote]

You can use them as you wish.

2. Make sure that the keywords you specify are in your content.

3. Title your pages right! If you are working on 'Our Services' page make sure to title the page accordingly. Also include in the title keywords of the pages content. i.e. "Our Services lawn mowing fertilizing aerating" This will help narrow down searches for your potential clients.

Those are just a few examples of SEO. There are so many tricks you can try, however these ones are the most important.

When your site is finished upload it to your hosting account using FTP software such as, Cute FTP, you can even use your web browser to upload your site. In the address bar type in your ftp address (ftp://yoursite.com) and at the prompt input your username and password and you are in.

Remember to test, test, and test. Give your site out to family and friends for them to test it out on their computers. Ask them to check for spelling errors and graphic issues. Better they find them than your clients. Remember that your site is a direct reflection of your company.

If there is anything to add to this post please feel free to reply.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What's include in a bid?
ppl
Yesterday 01:19 PM
Yesterday 10:56 PM
by avetslawncare
8 140
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 10:20 PM
by ExtremeLawncareServices
29 587
pros and cons on...
Wolf4dk
Yesterday 12:26 AM
Yesterday 10:14 PM
by ExtremeLawncareServices
6 107
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 09:43 PM
by BLAZIER-1991
8 765
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 09:41 PM
by Truro
7 116
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 09:30 PM
by S&Z Lawncare
6 131
How do YOU charge your...
Hard-Body lawn & garden
Yesterday 09:28 PM
Yesterday 09:28 PM
by Hard-Body lawn & garden
0 20
New Lawn Care Business
S&Z Lawncare
Yesterday 04:13 PM
Yesterday 09:28 PM
by S&Z Lawncare
2 66
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 08:32 PM
by Bradcook21
7 248
Opinions on truck wrap
Truro
02-28-2015 04:21 PM
Yesterday 08:03 PM
by Truro
8 202
Diesel conversion?
Just for Cuts
Yesterday 10:59 AM
Yesterday 06:46 PM
by Just for Cuts
2 68
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 04:57 PM
by Steve
5 357
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
Yesterday 04:45 PM
by Steve
5 646
Online Estimator
acrajchel
03-01-2015 05:58 PM
Yesterday 03:50 PM
by Steve
3 96
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 03:40 PM
by Steve
43 1,381
How to obtain more...
winkie61
02-17-2015 08:31 AM
Yesterday 11:05 AM
by nwgirl
4 578
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Yesterday 10:44 AM
by ExtremeLawncareServices
16 652
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 611
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,846
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,784
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 535
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 137
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 130
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 151
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 488
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,820
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 262
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 253
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,875
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 702
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 671
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 296
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 296
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 250
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 276
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 275
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 444
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 634
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 312
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 644
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 524
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,693
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 444
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,242
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 372,286
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,499
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,148
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 622
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 431
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,052
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying blowout bob villa bush commercial contract help deliquentaccounts demonstration ditches door hangers employee problems estimate facebook four wheel drive google gopherhaul gravely growing a lawn care business hardscapes how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower ordinance patio install per hour service podcast scag v-ride scripts search engine optimization seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:43 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:43 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy