Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Tips for Your Website


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-13-2006, 10:00 AM
ritchiem
Guest
 
Posts: n/a
Default

Hello all! I have been on many forums giving advice on company’s websites, and I have put together a list of tips to help you with yours.

The Process

1. Plan out your site first! Don't just jump into it...consider these;
- Who is your target audience?
- What pages will you have on your site? i.e. home, about us
- Do you have a color scheme?
- Write an editorial about your company and the services you provide
- Do you have pictures (original pictures) for your site?

2. Draw your layout on a piece of paper to get a good idea on what you want in the end. Or if you will be using a Gopher Web Template make sure it will work with what you want in the end.

Now that you have the preliminary stuff out of the way, this would be a good time to find a domain name and hosting. Domain names can be purchased anywhere, Omnis.com is where I purchase mine for $7.99 you cannot go wrong. You may have some trouble finding a great domain name as they may be taken already...here are some tips;

- Keep it simple
- Keep it short
- Make sure the domain directly reflects your company.

As for hosting, Design In Q now offers hosting. We also have a special running for LCO's for $1.99 per month (promo titled "Keep your green"). We give you what you need and don't sell you on stuff you don't. Design In Q prides itself on keeping it real and avoiding mind bending sales tactics. Here is a breakdown on what $1.99 gets you.

- 50 MB of online storage
- 1000 MB of transfer
- 25 email addy's including webmail
- Supports cgi, perl, PHP, streaming video and music
- Webalizer stats
- cPanel
- The list goes on

If you are interested please shoot me an email rmurphy@designinq.com and we can set it up (larger packages are available as well).

Now comes time for the fun stuff...Design. There are so many wysiwyg (what you see is what you get) programs out there. My favorite is Macromedia Dreamweaver. You can download a free 30 day trial of the software here. I am not going to tell you how to use it, it comes with very nice tutorials built in that you can try. Adobe Photoshop or Macromedia Fireworks are great graphic programs you can use to jazz up your site.

Here are some Design Tips.

1. Do not create your site in a screen resolution above 800 x 600. If you do the average visitor will have to scroll to view your site. Just because it looks good to you, does not mean it will be that way for everyone else.

2. Test your site in all browsers. Again what works in IE may not work at all in Firefox. The sooner you check the sooner you can curb the problem.

- Internet Explorer
- Mozilla Firefox
- Netscape Nav

3. Keep your colors within the websafe pallet. Here is a good link to further explain what I mean.


256 Color Pallet

4. Keep your Navigation simple. Don't make visitor hunt for your links or buttons. Making your information easy to find is key.

5. Stay away from Flash. Are you selling media services or landscape services? Nothing worse than going to a landscapers site and they have a flashy intro with techno music. Plus not everyone has the flash plug-in installed on their computer...don't know why but it is true. Some visitors are just scared to install things they don't know about.

6. Optimize all of your images for fast download. Too many sites out there with 1-3MB images in their pages. Someone viewing your site using 28.8-56Kbs modem (half of the world still uses dialup) would just leave if the page does not load within 10 seconds even less. Most HTML editors have optimization tools built in so you can view download speeds at different connection rates.

7. When naming your pages and files (flower.jpg, index.html), stay away from using spaces and keep everything in lower case. Most Unix servers are case sensitive and will not recognize the file. This is just good practice.

SEO Practices(search engine optimization)

Well when it all comes down to it, this topic can break or make your site. Just because a site is designed well and is easy to navigate does not mean it will survive in the www. Here are some things to consider.

1. Make sure your meta tags are in there. Meta tags for keywords and description will help web crawlers/spiders index your site. Here is an example of good meta tags.

Code Sample
<meta name="description" content="Landmark Design is a full service exterior and interior landscape company. Our services, ranging from Design to Construction and Maintenance, are for residential and commercial clients.">
<meta name="keywords" content="Design, exterior, interior, landscape, construction, maintenance, lawns, cutting, trimming, certified, weed, pest control, fertilizing, aerating, gardens, weeding, annual, planting, perennial, care, shrubs, trees, pruning, pest, control, spring, fall, clean-ups, installation, capabilities, acclimatized, plants, weeping, spreading, palms, ferns, decorative, containers, soil, mixes, planters, rock, wood, stream, pond, waterfall, fountain">
<meta name="Author" content="Richard Murphy">
<meta name="Author" content="Design In Q">
<meta name="rating" content="General">
<meta name="ROBOTS" content="ALL">[/quote]

You can use them as you wish.

2. Make sure that the keywords you specify are in your content.

3. Title your pages right! If you are working on 'Our Services' page make sure to title the page accordingly. Also include in the title keywords of the pages content. i.e. "Our Services lawn mowing fertilizing aerating" This will help narrow down searches for your potential clients.

Those are just a few examples of SEO. There are so many tricks you can try, however these ones are the most important.

When your site is finished upload it to your hosting account using FTP software such as, Cute FTP, you can even use your web browser to upload your site. In the address bar type in your ftp address (ftp://yoursite.com) and at the prompt input your username and password and you are in.

Remember to test, test, and test. Give your site out to family and friends for them to test it out on their computers. Ask them to check for spelling errors and graphic issues. Better they find them than your clients. Remember that your site is a direct reflection of your company.

If there is anything to add to this post please feel free to reply.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care business...
crieg122
Yesterday 01:23 PM
Today 01:11 PM
by Steve
4 139
My Newest Toy (B.P....
Dan Tanner
Yesterday 05:50 PM
Today 01:02 PM
by Steve
1 84
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:00 PM
by Steve
11 843
12 Years in Business!
Chilehead
Yesterday 08:07 AM
Yesterday 11:08 PM
by Chilehead
2 116
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Yesterday 11:06 PM
by Chilehead
9 319
raking leaves ?
robert8509
10-22-2014 09:19 PM
Yesterday 06:40 PM
by robert8509
7 215
hey everyone
robert8509
10-22-2014 08:16 PM
Yesterday 06:16 PM
by robert8509
5 166
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Yesterday 05:55 PM
by biglee
13 426
Hi from SoCal
Jmoney
Yesterday 11:29 AM
Yesterday 12:51 PM
by Steve
1 94
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Yesterday 12:33 PM
by Steve
5 541
Pda
stevef1201
10-18-2014 02:05 PM
Yesterday 06:12 AM
by ringahding1
4 372
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Yesterday 05:13 AM
by ringahding1
5 261
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 436
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 413
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 189
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,553
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,370
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 688
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 540
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,450
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 291
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,848
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,348
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 257
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 330
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 780
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,234
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 519
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 362
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 698
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,003
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,366
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 723
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,276
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 448
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,544
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,557
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,644
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 582
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 742
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 583
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 930
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,583
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 897
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,707
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,119
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 1,027
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 668
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 657
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,197
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush care charge christmas deliquentaccounts equipment rental exmark ferris foreman four wheel drive gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business marketing mowing mulch mulch estimate new buisness ordinance podcast property management company push versus ride savannah scag scripts seo shreaded snow plowing sprayer starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy