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General Business Discussions A place to talk about general business discussions.

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General Business Discussions

A place to talk about general business discussions.
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  #11  
Old 04-16-2013, 03:02 PM
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Could be worth spending 10 mins writing down who your ideal client is, as that will give you some ideas.

- who are they?
- are they families, couples, individuals?
- two working parents or one?
- how much do they earn?
- employees or employers?
- who makes the buying decision in the family?
- where do they hang out?
- what are their interests?
- where do they shop?
- what do they do for fun?
- are they well-connected in the community?
- do they have capacity to pay?
- do they have a willingness to pay?

For example, you might decide that your target ideal clients are busy local family business owners that live in the target wealthy developments. They may be members of the local golf club, or all use a particular accountant. They value their time over money, so have the willingness and capacity to pay. Their kids go to X school and do ballet at Y and soccer at Z.

Now, you can start thinking about the marketing.

For example, just thinking about the golf angle....A highly targeted ad in the golf club newsletter; a discount for members; an article in the newsletter about getting your lawn as pristine as the golf course; giveaway a free mow to a random member each month, etc.

The more you can get into their heads, the easier it is to come up with targeted ideas to attract them.

Hope that makes sense.
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  #12  
Old 04-16-2013, 03:53 PM
xandrew245x xandrew245x is offline
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Yea that makes a lot of sense. I am sure the golf courses around here do a newsletter. I know our schools, townships and some other business do a newsletter for sure

I think if I made an ad for the township newsletter that goes out monthly I know it would get a ton of exposure, but not sure how the return would be.


Is it to late for this season to advertise for lawn care?

Would it be worth putting my number in the phone book?
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  #13  
Old 04-16-2013, 05:39 PM
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Quote:
I think if I made an ad for the township newsletter that goes out monthly I know it would get a ton of exposure, but not sure how the return would be.
Maybe you could write a brief article about tips for caring for your lawn, rather than advertising. It has the benefit of showing you know what you are talking about, and again becomes more about helping rather than selling (but helping often results in sales).

Quote:
Is it to late for this season to advertise for lawn care?
It's never too late.

Look to successful businesses outside your industry...I learn a lot from them.

For example, department and grocery stores market their business all year round. The message and the offer changes (e.g. Cyber Monday, Christmas sales), but they are always out there.

Quote:
Would it be worth putting my number in the phone book?
If it's free, do it. (I'm in Australia. You can get an online phone book listing for free, but you pay to be in the paper copy).

However, it comes back to your target/ideal customer. Do they use the phone book to look for lawn care services? That should guide your decision.
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Old 04-16-2013, 06:47 PM
xandrew245x xandrew245x is offline
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Quote:
Originally Posted by Mayor of Mow Town View Post
Maybe you could write a brief article about tips for caring for your lawn, rather than advertising. It has the benefit of showing you know what you are talking about, and again becomes more about helping rather than selling (but helping often results in sales).



It's never too late.

Look to successful businesses outside your industry...I learn a lot from them.

For example, department and grocery stores market their business all year round. The message and the offer changes (e.g. Cyber Monday, Christmas sales), but they are always out there.



If it's free, do it. (I'm in Australia. You can get an online phone book listing for free, but you pay to be in the paper copy).

However, it comes back to your target/ideal customer. Do they use the phone book to look for lawn care services? That should guide your decision.
My parents own a business and i know they have an ad in the phonebook, a website and a couple ads on local maps and such. Most of their business comes from word of mouth. They never send postcards out, or hand out business cards, the work just comes to them.

To put my number in the phone book it is $20 a month, I have my number on the internet white pages, but they don't seem to be doing any good.
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Old 04-16-2013, 06:50 PM
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Keep trying and eventually things will work out for you.
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Old 04-17-2013, 06:06 AM
xandrew245x xandrew245x is offline
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So I was thinking last night, and talked some with a friend who used to do lawn care when he was in high school and I realized I am missing some really great, and relatively cheap marketing.

First off my parents own a field right along a major state road that probably sees well over a thousand vehicles in a day, I also live along that road too. The field would be a perfect place to put up a large sign displaying my name and information. Couple hundred dollars to put it up, but tons of exposure, and as long as the banner doesn't rip, its a one and done deal.

Secondly lettering on my vehicle. I know very well about this, my parents have 5 trucks for their business, all are painted purple and have large purple and gold lettering. A lot of people that call us, or just happen to see us always say how they see our trucks everywhere. I am thinking of making at least a vinyl of my company name and number for the doors of my truck. Maybe make a couple magnet signs to put on my wifes car, my parents care etc. if they don't mind.

Third how about a couple T-shirts. I know they can be a little expensive to make, but hey I wear them while doing lawn care and I have a uniform, and i can wear them everywhere else for free advertising.

I think this alone would completely amp up my exposure and get some calls, you have to spend money to make money.

For targeting specific neighborhoods I thought about mailing out a nice magnetic calendar with a brochure or something along the lines, these are really expensive but I thought it would be a decent idea.

I thought about handing out pens, maybe have a bunch made and take them places like resteraunts, markets. etc. and see if i can leave a cup full for people to take.
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Old 04-17-2013, 07:41 AM
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You can get pens in bulk with your name on them for cheap. I have green and orange pens...I bought 500 for $185. I had them out as much as I can. My local beer store has a cup in there for me, I just fill it up when it gets empty.
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Old 04-17-2013, 09:34 AM
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Google Places is a big help.

Have you ever typed the name of something in Google, say "lawn care Houston Tx" and the company's pop up and it says website directions and if on your phone it says call... those are free!!! You have to Google, Google places and set it up, they mail you a verification to the address given and then it takes a few days to propagate.

Anybody with an android that using the search, uses Google, so its well worth it.
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Old 04-17-2013, 12:27 PM
xandrew245x xandrew245x is offline
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I have it on google places already if you search gardners pa lawn care mine is the first one, but I haven't gotten any hits.
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Old 05-02-2013, 09:19 AM
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It's your decision, but make sure that if you DO decide to partner up**have a WRITTEN CONTRACT for everything between you and him. Talk it through with him and do not deviate from it to save your life.
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