Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Teaming up


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #11  
Old 04-16-2013, 03:02 PM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

Could be worth spending 10 mins writing down who your ideal client is, as that will give you some ideas.

- who are they?
- are they families, couples, individuals?
- two working parents or one?
- how much do they earn?
- employees or employers?
- who makes the buying decision in the family?
- where do they hang out?
- what are their interests?
- where do they shop?
- what do they do for fun?
- are they well-connected in the community?
- do they have capacity to pay?
- do they have a willingness to pay?

For example, you might decide that your target ideal clients are busy local family business owners that live in the target wealthy developments. They may be members of the local golf club, or all use a particular accountant. They value their time over money, so have the willingness and capacity to pay. Their kids go to X school and do ballet at Y and soccer at Z.

Now, you can start thinking about the marketing.

For example, just thinking about the golf angle....A highly targeted ad in the golf club newsletter; a discount for members; an article in the newsletter about getting your lawn as pristine as the golf course; giveaway a free mow to a random member each month, etc.

The more you can get into their heads, the easier it is to come up with targeted ideas to attract them.

Hope that makes sense.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 04-16-2013, 03:53 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 5
xandrew245x is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Yea that makes a lot of sense. I am sure the golf courses around here do a newsletter. I know our schools, townships and some other business do a newsletter for sure

I think if I made an ad for the township newsletter that goes out monthly I know it would get a ton of exposure, but not sure how the return would be.


Is it to late for this season to advertise for lawn care?

Would it be worth putting my number in the phone book?
__________________

Carlisle Lawn Care
Reply With Quote
  #13  
Old 04-16-2013, 05:39 PM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

Quote:
I think if I made an ad for the township newsletter that goes out monthly I know it would get a ton of exposure, but not sure how the return would be.
Maybe you could write a brief article about tips for caring for your lawn, rather than advertising. It has the benefit of showing you know what you are talking about, and again becomes more about helping rather than selling (but helping often results in sales).

Quote:
Is it to late for this season to advertise for lawn care?
It's never too late.

Look to successful businesses outside your industry...I learn a lot from them.

For example, department and grocery stores market their business all year round. The message and the offer changes (e.g. Cyber Monday, Christmas sales), but they are always out there.

Quote:
Would it be worth putting my number in the phone book?
If it's free, do it. (I'm in Australia. You can get an online phone book listing for free, but you pay to be in the paper copy).

However, it comes back to your target/ideal customer. Do they use the phone book to look for lawn care services? That should guide your decision.
Reply With Quote
  #14  
Old 04-16-2013, 06:47 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 5
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by Mayor of Mow Town View Post
Maybe you could write a brief article about tips for caring for your lawn, rather than advertising. It has the benefit of showing you know what you are talking about, and again becomes more about helping rather than selling (but helping often results in sales).



It's never too late.

Look to successful businesses outside your industry...I learn a lot from them.

For example, department and grocery stores market their business all year round. The message and the offer changes (e.g. Cyber Monday, Christmas sales), but they are always out there.



If it's free, do it. (I'm in Australia. You can get an online phone book listing for free, but you pay to be in the paper copy).

However, it comes back to your target/ideal customer. Do they use the phone book to look for lawn care services? That should guide your decision.
My parents own a business and i know they have an ad in the phonebook, a website and a couple ads on local maps and such. Most of their business comes from word of mouth. They never send postcards out, or hand out business cards, the work just comes to them.

To put my number in the phone book it is $20 a month, I have my number on the internet white pages, but they don't seem to be doing any good.
__________________

Carlisle Lawn Care
Reply With Quote
  #15  
Old 04-16-2013, 06:50 PM
GreenBlue's Avatar
GreenBlue GreenBlue is offline
Senior Member
 
Join Date: Feb 2013
Location: Kansas
Posts: 248
Rep Power: 4
GreenBlue is on a distinguished road
Default

Keep trying and eventually things will work out for you.
Reply With Quote
  #16  
Old 04-17-2013, 06:06 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 5
xandrew245x is on a distinguished road
Default

So I was thinking last night, and talked some with a friend who used to do lawn care when he was in high school and I realized I am missing some really great, and relatively cheap marketing.

First off my parents own a field right along a major state road that probably sees well over a thousand vehicles in a day, I also live along that road too. The field would be a perfect place to put up a large sign displaying my name and information. Couple hundred dollars to put it up, but tons of exposure, and as long as the banner doesn't rip, its a one and done deal.

Secondly lettering on my vehicle. I know very well about this, my parents have 5 trucks for their business, all are painted purple and have large purple and gold lettering. A lot of people that call us, or just happen to see us always say how they see our trucks everywhere. I am thinking of making at least a vinyl of my company name and number for the doors of my truck. Maybe make a couple magnet signs to put on my wifes car, my parents care etc. if they don't mind.

Third how about a couple T-shirts. I know they can be a little expensive to make, but hey I wear them while doing lawn care and I have a uniform, and i can wear them everywhere else for free advertising.

I think this alone would completely amp up my exposure and get some calls, you have to spend money to make money.

For targeting specific neighborhoods I thought about mailing out a nice magnetic calendar with a brochure or something along the lines, these are really expensive but I thought it would be a decent idea.

I thought about handing out pens, maybe have a bunch made and take them places like resteraunts, markets. etc. and see if i can leave a cup full for people to take.
__________________

Carlisle Lawn Care
Reply With Quote
  #17  
Old 04-17-2013, 07:41 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

You can get pens in bulk with your name on them for cheap. I have green and orange pens...I bought 500 for $185. I had them out as much as I can. My local beer store has a cup in there for me, I just fill it up when it gets empty.
Reply With Quote
  #18  
Old 04-17-2013, 09:34 AM
SNethercutt SNethercutt is offline
Senior Member
 
Join Date: Mar 2013
Posts: 202
Rep Power: 4
SNethercutt is on a distinguished road
Default

Google Places is a big help.

Have you ever typed the name of something in Google, say "lawn care Houston Tx" and the company's pop up and it says website directions and if on your phone it says call... those are free!!! You have to Google, Google places and set it up, they mail you a verification to the address given and then it takes a few days to propagate.

Anybody with an android that using the search, uses Google, so its well worth it.
Reply With Quote
  #19  
Old 04-17-2013, 12:27 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 5
xandrew245x is on a distinguished road
Default

I have it on google places already if you search gardners pa lawn care mine is the first one, but I haven't gotten any hits.
__________________

Carlisle Lawn Care
Reply With Quote
  #20  
Old 05-02-2013, 09:19 AM
Chilehead's Avatar
Chilehead Chilehead is offline
Senior Member
 
Join Date: Nov 2009
Location: Stockbridge, GA
Posts: 368
Rep Power: 7
Chilehead is on a distinguished road
Default

It's your decision, but make sure that if you DO decide to partner up**have a WRITTEN CONTRACT for everything between you and him. Talk it through with him and do not deviate from it to save your life.
__________________
integritylawnpro.com
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Teaming up and making more money! Steve Show Off - Picture Post - Photo Gallery 1 01-27-2008 10:36 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Z246 Deck change question
JohnsLawnCare
Yesterday 01:47 PM
Yesterday 06:38 PM
by Steve
1 30
DIY Sprayer
acrajchel
Yesterday 09:13 AM
Yesterday 06:36 PM
by Steve
1 31
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Yesterday 06:20 PM
by Steve
15 550
How much to charge for...
jymie
03-31-2013 05:59 PM
Yesterday 06:18 PM
by Steve
23 5,947
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
Yesterday 06:11 PM
by Steve
10 203
Hi everyone!
greenwavemedia
Yesterday 03:22 PM
Yesterday 03:22 PM
by greenwavemedia
0 20
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
Yesterday 03:06 PM
by greenwavemedia
5 10,439
Needing a website built
burtle
06-17-2015 09:02 AM
Yesterday 02:58 PM
by greenwavemedia
15 18,309
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
Yesterday 02:49 PM
by greenwavemedia
9 1,470
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 102
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-19-2016 04:45 PM
by Steve
5 624
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 119
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 68
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 96
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 124
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 222
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 759
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 396
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 269
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 289
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 215
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,769
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,301
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,546
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 257
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,268
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 373
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 875
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,705
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,937
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 694
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 270
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 440,301
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:37 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:37 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy