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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

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Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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  #1  
Old 03-27-2013, 03:20 PM
greenscaper123 greenscaper123 is offline
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Default Northeast Guys

How many accounts have you picked up so far this spring? So far I've passed out 15,000 fliers and have received 17 calls. Only landed one lawn customer and three cleanups so far. I'm in NJ and I'm assuming with this late spring we seem to be having the grass won't start growing for another 2-4 more weeks but come on, ONE CUSTOMER?!?!
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Old 03-27-2013, 04:38 PM
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I'm in NJ
I thought you said NORTH EAST?
Don't feel bad very slow here but thats good because I got my z-turn stuck yesterday in my back lawn
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Old 03-27-2013, 06:12 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
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Yeah so far had a few lawn quotes, a few clean up calls, one walkway and french drain, one mysterious hole. Out of all of them I only got a clean up and 1 new mowing account. I have to remove a small pond liner. Gonna keep that and reuse it.

Its still cold though. Its barely hitting 50's yet. It seems strange cause this time last year we already had a few weeks of work in. We started mowing april 1st last year. Looks to be the end of april this year.
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Old 03-27-2013, 08:13 PM
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It seems strange cause this time last year we already had a few weeks of work in. We started mowing april 1st last year. Looks to be the end of april this year.
All the late snow cost me a ton of lost mow $$$
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Old 03-27-2013, 09:55 PM
greenscaper123 greenscaper123 is offline
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All the late snow cost me a ton of lost mow $$$
seems like everyones hurting from it..
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Old 03-28-2013, 10:07 AM
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So far I've passed out 15,000 fliers and have received 17 calls.
What is your plan with your marketing now? Will you hit those homes again or what?
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Old 03-28-2013, 04:06 PM
greenscaper123 greenscaper123 is offline
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What is your plan with your marketing now? Will you hit those homes again or what?
yea i did a direct mailing for 10,000 in late february. that was a huge mistake, way too early. majority of the calls i got were from that 10,000 but nobody wants to commit too early i guess. so i'm gonna hit that entire area again with another 10,000, starting monday. i figure it will only raise my brand awareness that much more, so no big loss.
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Old 03-28-2013, 08:46 PM
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Originally Posted by greenscaper123 View Post
but come on, ONE CUSTOMER?!?!
Did you follow up with the 16 potential clients that didn't go with you? I'd start with them and see if you can Identify if there is a common reason you didn't get them. If its something you can work on, maybe you'll get 4 or 5 of them on board.

On 15k fliers realistically how many are you hoping to land as clients?

So if say 1% (150) would contact you and 10% of that 15 would hire you is that an acceptable rate of return?

I remember reading somewhere that for a person to pick up the phone and call after seeing a direct mailer they on average had to see it 6 times. Based on 15k flyers your talking 90k sent out. That a bit on the scary side for me if my assumption of a 1% is accurate...
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Old 03-29-2013, 11:59 AM
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yea i did a direct mailing for 10,000 in late february.
Was that part of the 15,000 flyers you handed out or were those separate marketing methods?
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Old 03-29-2013, 02:17 PM
greenscaper123 greenscaper123 is offline
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Was that part of the 15,000 flyers you handed out or were those separate marketing methods?
Yea I did 10,000 direct mailing in late feb and just completed 5,000 door to door all throughout march. Now I have two guys going door to door with 10,000 more cause I don't have the time to do it. My plan is to hit all the other direct mailings I did a second time in April. I would do direct mailing again if it wasn't so damn expensive.
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