Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Cold calls. What does that really mean?


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-27-2013, 01:09 AM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 3
ratchetmaster2 is on a distinguished road
Default Cold calls. What does that really mean?

This will be my third serious year in the landscaping business. I'm trying to really turn it into a business rather than a hobby. Of course, you are nothing without advertising. As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
I've moved on to flyers, repeated e-mails and calls to existing customers to create repeat business, and just meeting people.
One method I'm curious about is "cold calling". What does this really mean?

Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?

But then, it seems, you're just one of those pesky telemarketers. I get telemarketers calling me all the time from my phone number being on the internet. (I swear it's Angie's List's fault). Within the first millisecond I can tell it's someone trying to sell me something. And the very first thing I do is lie and say I'm someone else.

Isn't cold calling more of an annoyance for the prospective customer?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-27-2013, 06:56 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by ratchetmaster2 View Post
As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
It depends how it is used. I've gained anywhere from 10 to 15 accounts that way, all in 1 year.

I'd prefer craigslist over cold calling.
Reply With Quote
  #3  
Old 03-27-2013, 09:27 AM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 3
ratchetmaster2 is on a distinguished road
Default

Quote:
Originally Posted by LawnBoy0311 View Post
It depends how it is used. I've gained anywhere from 10 to 15 accounts that way, all in 1 year.

I'd prefer craigslist over cold calling.
I definitely still value craigslist, but it's almost more of a waste of time than it's worth. People always call me trying to get me to mow their lawn 50 miles away. They are always looking for a $20 cut. I've gotten some pretty big accounts from craigslist, but you have to sift through a bunch of BS to find them.
This year, I feel like craigslist is much much more saturated than last year.
Reply With Quote
  #4  
Old 03-27-2013, 09:44 AM
djlandscaping06 djlandscaping06 is offline
Member
 
Join Date: Feb 2013
Location: Jackson Mo.
Posts: 35
Rep Power: 2
djlandscaping06 is on a distinguished road
Default

Quote:
Originally Posted by ratchetmaster2 View Post
This will be my third serious year in the landscaping business. I'm trying to really turn it into a business rather than a hobby. Of course, you are nothing without advertising. As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
I've moved on to flyers, repeated e-mails and calls to existing customers to create repeat business, and just meeting people.
One method I'm curious about is "cold calling". What does this really mean?

Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?

But then, it seems, you're just one of those pesky telemarketers. I get telemarketers calling me all the time from my phone number being on the internet. (I swear it's Angie's List's fault). Within the first millisecond I can tell it's someone trying to sell me something. And the very first thing I do is lie and say I'm someone else.

Isn't cold calling more of an annoyance for the prospective customer?
Years ago when I was in the insurance business when we did cold calling we were just sent to a town and knocked doors or we were given a list of names to call and pitch them. I would say just go to a neighborhood in your area you don't service and knock doors, but you would probably be better just to hang door knockers, then the customer don't see it as being to pesty.
Reply With Quote
  #5  
Old 03-27-2013, 11:47 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?
You only have so much time or energy to apply to your cold calling if you choose to employe this marketing method.

To me, the term cold calling means to call someone out of the blue with no history between you and the other person.

Sure you can call anyone with this method, but to the most bang for your buck, you need to use it in a larger process.

For instance, you are trying to mow a specific commercial property and it has a realtor sign or a for rent sign. You could cold call the contact person on the sign and find out who is in charge of maintaining the property. This would then allow you to take your marketing to the next step and target that person.

I think to just sit there and randomly call phone numbers would be a colossal waste of time. It should be part of a bigger plan.

What's your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Cold CHEESE2009 General Talk 4 09-18-2012 08:18 AM
C-C-C-Cold CALLS Von Bobbeh General Business Discussions 10 07-23-2012 08:58 PM
Cold starting TouchtonsCLC Starting a lawn care business. 2 10-22-2009 06:07 PM
COLD TEMP'S EARLY BIRD MOWING/LANDSCAPING General Talk 5 01-20-2008 11:12 AM
Cold Calling KimKriel Starting a lawn care business. 6 01-19-2007 09:30 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Brake job!
kslawn
08-30-2014 07:49 AM
Today 05:57 PM
by 04bluesilverado
5 128
Trailer tires
J.A.S.LawnService
Today 10:17 AM
Today 11:39 AM
by stevef1201
1 34
snowplowing
jshak40
Today 07:20 AM
Today 11:37 AM
by stevef1201
3 64
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Today 09:52 AM
by mattthelawnguy
6 210
Mowing 7 acres
avetslawncare
Yesterday 04:24 PM
Yesterday 05:55 PM
by stevef1201
3 88
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 04:48 PM
by avetslawncare
6 208
New to the industry-...
Lsmain
Yesterday 10:53 AM
Yesterday 10:53 AM
by Lsmain
0 60
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 148
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 91
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 391
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 114
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 526
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 56
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 78
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 611
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 212
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,253
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,639
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 513
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 188
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,848
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 280
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 359
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 231
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 201
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 243
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 485
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 748
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 208
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 546
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 515
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 259
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 369
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 280
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,110
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 571
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,683
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 747
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,940
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 374
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 491
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 326
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 594
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 480
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 573
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 629
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 884
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 419
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 484
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 374
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark fall ferris first truck franchise gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate new buisness new mower patio install podcast promotion pto reo rotating scag scripts season seo starting a business starting a lawn care business start up lawn care business steve stihl theft theft of services tips toro toro grand stand trailer walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:48 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:48 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy