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10,000 Flyers!!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 02-15-2013, 11:26 PM
racerdude711 racerdude711 is offline
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Default 10,000 Flyers!!!

hey guys, it's been a while since I've posted on here...a couple years. Im almost 20 years old now, and things have been going well. I'm to the point where I'd like to run 2 crews, but in order to do so, I definitely need to step up on accounts. Soooo, I've ordered 10,000 flyers. ALL WILL BE GOING OUT! So 10,000 homeowners will at least see my flyer. Every flyer, yes every flyer has an INSTANT price quote on it. A bit risky I know, but I feel that this gives the customer a reason to call. They don't have to worry about my company coming out to give a bid, haggle around on price, ect. And, I feel that my quotes are extremely reasonable. I have 2,000 early bird flyers going out soon. Then I have 4,000 flyers with one price, and 4,000 with another price. What kind of an area I'm in will depend on which flyer gets handed out.

Here's my question: Do you guys think I will get at least 50 customers for weekly mowing?

I figure if I can get 1% of the flyers to get me a phone call, and then close 50% of the calls, then I would be able to safely say I'd have 50 more accounts. How do you guys feel about this??? Im in Omaha, NE, and competition is HEAVY. Yes my flyers are professional, I feel they add right up with every other company in my area, except mine have an instant quote. So what do you guys think...will I get 50 more???
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  #2  
Old 02-16-2013, 12:30 AM
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Can you post a copy of the flyer? Are you using a service to distribute the flyers or are you and your crew doing the distribution? This strategy could work well. Make sure you check with the towns clerk office to see if you need a Peddlers license. Sometimes they require that you pay for peddlers license if you're going be going door-to-door.
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Old 02-16-2013, 12:36 AM
racerdude711 racerdude711 is offline
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I would post a pic of the flyer...but...there happens to be another company on here that doesn't get along with me to well, and for that case, anyone in my area, and they will go out of there way to make sure I do not get the return I would like. Therefore, for now, I would like to just get your opinion as to if you guys think 10,000 professional looking flyers, with instant price quotes would bring at least 50 new accounts. If this works well for me, I'd be happy to post the flyer and let anyone use it, and benefit from it.
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Old 02-16-2013, 04:50 PM
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Quote:
Originally Posted by racerdude711 View Post
hey guys, it's been a while since I've posted on here...a couple years. Im almost 20 years old now, and things have been going well. I'm to the point where I'd like to run 2 crews, but in order to do so, I definitely need to step up on accounts. Soooo, I've ordered 10,000 flyers. ALL WILL BE GOING OUT! So 10,000 homeowners will at least see my flyer. Every flyer, yes every flyer has an INSTANT price quote on it. A bit risky I know, but I feel that this gives the customer a reason to call. They don't have to worry about my company coming out to give a bid, haggle around on price, ect. And, I feel that my quotes are extremely reasonable. I have 2,000 early bird flyers going out soon. Then I have 4,000 flyers with one price, and 4,000 with another price. What kind of an area I'm in will depend on which flyer gets handed out.

Here's my question: Do you guys think I will get at least 50 customers for weekly mowing?

I figure if I can get 1% of the flyers to get me a phone call, and then close 50% of the calls, then I would be able to safely say I'd have 50 more accounts. How do you guys feel about this??? Im in Omaha, NE, and competition is HEAVY. Yes my flyers are professional, I feel they add right up with every other company in my area, except mine have an instant quote. So what do you guys think...will I get 50 more???
Will this be the first time that you used flyers?
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Old 02-16-2013, 08:54 PM
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Default flyers

I don't know if you will get 50 customers for weekly mowing. You could get 5 or 80, just all depends. To secure 50, I would think that 30,000 flyers would do it. It will all come down to when they call you. Have answers to questions ready and be positive. Good luck and let us know how you do.
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Old 02-17-2013, 01:16 AM
racerdude711 racerdude711 is offline
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This is not my first time doing flyers. I did flyers 2 years ago, again with the price quotes on them. I only put out 100, and got 4 customers. Obviously I'm not expecting a 4% return, but I've had decent luck with them before. I really hope this works out.
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Old 02-17-2013, 09:13 AM
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Quote:
Originally Posted by racerdude711 View Post
This is not my first time doing flyers. I did flyers 2 years ago, again with the price quotes on them. I only put out 100, and got 4 customers. Obviously I'm not expecting a 4% return, but I've had decent luck with them before. I really hope this works out.
It would be interesting to see what your results will be.
I wounder if the results would be any different if the price
were not on the flyer.
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Old 02-17-2013, 08:45 PM
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Well what do you guys think?

Do you think it will be better with the price on the flyer or not???
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Old 02-18-2013, 02:29 PM
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From what we have seen on here, it's better to not put a price on.

Each yard is different and unique and requires a unique amount of time and energy to mow.

Also, you are cutting out your greatest sales tool by giving a price, you are cutting out YOU. Getting a chance to meet a customer in person is your opportunity to sell yourself and your services. To look around the yard and see what other issues they may be having that you could help them with.

Why would you want to take yourself out of the equation like that? If you sell on price, then you are attracting customers looking for the cheapest price. Are you willing to be the cheapest?

Why not sell you and sell quality and make as good of a profit as you can per lawn?
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Old 02-18-2013, 02:48 PM
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Quote:
Originally Posted by racerdude711 View Post
Well what do you guys think?

Do you think it will be better with the price on the flyer or not???
I PUT THE price on flyer i only target 5.000 to 8.000 sq homes so i know that i wont have surprises and when i do cause i have left a flyer my target area but homeowner have another house or etc and he have an acre lawn i explain that the price offer its only for that target area. i design an appraisal in the spot. and get the customer, it works out for me. every time i only did 250 flyers last year in spring i got 10 new customers out of them i haven't make any so far and i just got 4 new customers last week from referrals.

ur work its allways your best flyer.
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